Unisciti a noi in un viaggio nel mondo dei libri!
Aggiungi questo libro allo scaffale
Grey
Scrivi un nuovo commento Default profile 50px
Grey
Iscriviti per leggere l'intero libro o leggi le prime pagine gratuitamente!
All characters reduced
Genre Marketing Guide - cover

Genre Marketing Guide

Bianca Harrington

Traduttore A AI

Casa editrice: Publifye

  • 0
  • 0
  • 0

Sinossi

Genre Marketing Guide provides actionable strategies for effectively marketing business management books, addressing the challenge of connecting with the right readers in a crowded marketplace. It emphasizes the vital role of genre-specific marketing in driving book sales and maximizing reader engagement. For instance, understanding the core audience of business management literature allows for crafting laser-focused marketing campaigns that resonate with their specific needs and preferences. The book argues that generic marketing approaches often fall short, highlighting the necessity of a precise strategy for success.

 
The book progresses through a step-by-step guide, beginning with defining the target readership and their online behavior. Subsequent sections detail the development of tailored marketing campaigns, covering social media engagement, content marketing, and targeted advertising. It also explores the nuances of book cover design and pricing strategies. Moreover, the book analyzes successful case studies within the genre, offering practical recommendations and drawing actionable insights.

 
This guide stands out by focusing specifically on the nuances of the Management, Business, and Business Management genres, offering a more precise and effective approach than generic marketing advice. By leveraging industry-specific case studies and understanding reader preferences, authors and marketing professionals can improve their marketing strategies, reach a wider audience, and ultimately boost book sales.
Disponibile da: 19/02/2025.
Lunghezza di stampa: 123 pagine.

Altri libri che potrebbero interessarti

  • Disciplined Entrepreneurship for Climate and Energy Ventures - 24 Steps to Build Solutions for People and the Planet - cover

    Disciplined Entrepreneurship for...

    Ben Soltoff, Tod Hynes, Francis...

    • 0
    • 0
    • 0
    In Disciplined Entrepreneurship for Climate and Energy Ventures, veteran entrepreneur Bill Aulet, climate tech expert Ben Soltoff, and the faculty behind MIT's Climate & Energy Ventures course, Tod Hynes, Francis O'Sullivan, and Libby Wayman, deliver a comprehensive discussion of how to bring your climate or energy startup/venture to life. 
     
    You'll learn how to create a successful climate and energy venture using the authors' effective, twenty-four-step framework that you can apply to your entrepreneurial idea, taking much of the guesswork and uncertainty out of your business journey. The book offers a precise, scientific approach to entrepreneurship and proves that effective entrepreneurship is more about the careful application of data and science than it is an exercise in blind intuition. 
     
    You'll find:A step-by-step guide to starting your new climate or energy venture offering a clear, systematic path to profitabilityInstructions on building and scaling your new firm and meeting your entrepreneurial ambitionsTools, techniques, and strategies for climate and energy entrepreneurs at every stage of their business' growth, from initial idea to globally scaled solution
    Mostra libro
  • Secrets of Attorney Marketing Law School Dares Not Teach - Revised & Expanded for 2025 (4th Edition) - cover

    Secrets of Attorney Marketing...

    Richard Jacobs

    • 0
    • 0
    • 0
    I have a confession to make. I didn't write a single word of this book back in 2013, 2017, 2022, and now 2025. And no, I didn’t use “AI” to write this 4th edition you’re now reading. 
    Instead of using a ghostwriter or writing the book myself, I spoke the content over a period of 15+ hours - I sat in front of my computer, used summary notes, spoke to the screen, recorded my voice, and had it transcribed. I then edited, taking out the “um’s”, and the “uh’s”, and corrected the grammar of my spoken sentences. That’s how I spoke, not wrote this book. 
    Later I’ll show you how and why ‘speaking a book’ (as opposed to “old fashioned writing”) is a profitable breakthrough you can use in your own law practice. Even in mid-2025 (when this 4th edition went to print), I didn’t use a lick of AI – it’s all my own words and thoughts. 
    Background: Richard Jacobs, Attorney Marketing Expert with Speakeasy Authority Marketing, Inc. 
    My name is Richard Jacobs, and I’ve been doing online and offline marketing for over 1,700 attorneys for the past 15 ½ years in Criminal Defense, Personal Injury, Family Law, Real Estate, Bankruptcy, Immigration, Civil Law, Estate Planning, Social Security / Disability, and more (19 practice areas total). 
    As you can see by the testimonials in this book and on www.SpeakeasyMarketingInc.com, we have tremendous depth of knowledge and longevity in working with small law firms like yours. We’ve gotten real results for real attorneys. Real means consistent, week in and week out, retainer-paying clients for our attorney clients. Anyone reading is welcome to call these guys and gals and ask about Speakeasy’s work. They’ll give you an honest assessment.
    Mostra libro
  • Glad We Met - The Art and Science of 1:1 Meetings - cover

    Glad We Met - The Art and...

    Dr. Steven G. Rogelberg

    • 0
    • 0
    • 0
    SHRM top 12 New Books * The Next Big Idea Club's January 2024 Must-Read Books 
     
     
     
    There are an estimated 200-500 million 1:1 meetings held each day around the world, but are they run as transformatively as they could be? Or are they just talk? 
     
     
     
    In Glad We Met: The Art and Science of 1:1 Meetings Dr. Steven Rogelberg, author of The Surprising Science of Meetings, helps us maximize the potential of these crucial conversations. 
     
      
     
    1:1s are arguably one of the most critical meeting types for the success of team members, managers, coaches, teams, and organizations. The best managers recognize that 1:1s are not an add-on to their role as a manager. Conducting 1:1s successfully are foundational to being a manager. At the same time, these meetings are the core of a direct report's experience and development at work, including how well they engage and attach to their role, perceive the effectiveness of their manager, and envision their future at the organization. Scouring the research and evidence collected over twenty years from managers and team members, and drawing on interviews with top leaders from some of the most respected companies in the world, Dr. Steven Rogelberg covers topics such as: why effective 1:1s are critical to your success and the success of your team; messaging and positioning 1:1s for maximum value; finding the correct 1:1 cadence and meeting length to maximize positive impact without over-meeting; managing the intricate balance of productivity-building, relationship-building, and employee development; how to personalize your 1:1 approach to fit you and your direct reports; and more. 
     
     
     
    Glad We Met will make managers and direct reports walk away from every 1:1 energized more than any other moment of their workweek and with enduring impact. 
     
     
     
    "The world's leading scholar of meetings unpacks the most important meeting of all . . . Rooted in deep research and replete with actionable takeaways, this book will transform how you conduct these essential encounters. Glad We Met is an urgent read for anyone trying to find their footing on the modern workplace's new terrain." —Daniel H. Pink, #1 New York Times bestselling author of To Sell is Human and Drive 
     
     
     
    "One of the best—and also most underutilized—tools in fostering talent is the 1:1 meeting. In this highly practical book, meetings expert Steven Rogelberg shares powerful science to inform and elevate these crucial interactions. Read Glad We Met—you and your team will be glad you did!" —Arianna Huffington, founder & CEO, Thrive Global 
     
     
     
    "1:1s can make or break your team, your culture, and your company. In this must-read guide for managers, Dr. Rogelberg explains the evidence-based simple steps you can take to make sure every 1:1 makes you and your team better." —Laszlo Bock, Former CHRO of Google and founder of Humu and Gretel.ai
    Mostra libro
  • Summary of Dan Olsen’s The Lean Product Playbook - cover

    Summary of Dan Olsen’s The Lean...

    Falcon Press

    • 0
    • 0
    • 0
    Buy now to get the main key ideas from Dan Olsen’s The Lean Product Playbook 
      
    Think of all the products you’ve been using lately. Do you love them all? Do you hate any? Most people only love a few of the products they use. Why is it so difficult to design good ones? In The Lean Product Playbook (2015), Dan Olsen offers techniques for designing successful products that keep customers happy. Olsen, who is an expert in Lean strategy, details a step-by-step process designed to enhance both customer experience and product efficiency, including key topics such as Agile development, product metrics, analytics, and split testing. 
     
    Mostra libro
  • HBR Guide to Being More Productive - cover

    HBR Guide to Being More Productive

    Harvard Business Review

    • 0
    • 0
    • 0
    Every day begins with the same challenge: too many tasks on your to-do list and not enough time to accomplish them. Perhaps you tell yourself to just buckle down and get it all done—skip lunch, work a longer day. Maybe you throw your hands up, recognize you can't do it all, and just begin fighting the biggest fire or greasing the squeakiest wheel. 
     
     
     
    And yet you know how good it feels on those days when you're working at peak productivity, taking care of difficult and meaty projects while also knocking off the smaller tasks that have been hanging over your head forever. Those are the times when your day didn't run you—you ran your day. To have more of those days more often, you need to discover what works for you given your strengths, your preferences, and the things you must accomplish. 
     
     
     
    Whether you're an assistant or the CEO, whether you've been in the workforce for forty years or are just starting out, this guide will help you be more productive. You'll discover different ways to motivate yourself to work when you really don't want to; take on less, but get more done; preserve time for your most important work; improve your focus; make the most of small pockets of time between meetings; set boundaries with colleagues—without alienating them; and take time off without tearing your hair out.
    Mostra libro
  • How to Succeed in the Rental Property Business - Earn a Steady Income Renting Properties Learn to Choose the Perfect Investment Property Find and Keep Reliable Tenants and Achieve Financial Freedom - cover

    How to Succeed in the Rental...

    Marshall Noble

    • 0
    • 0
    • 0
    How to make money investing in real estate, even if you don't know where to start. 
    Real estate still represents one of the most effective investment options in the world. Forbes.com recently stated that real estate is among the "5 Best Investment Strategies in a Volatile Market." People who invest in rental estate are confident in their skills even though real property can be a question mark. 
    Here's a preview of what you will discover:How to start earning money from your rental property with an EXACT FORMULA (even if you are a beginner).How to identify the best location to rent out with specific techniques. The essential methods to increase your property's value and making it different from the rest of the others in this huge and competitive market.How to recognize the signs that tell you to give up on your rental property.  Why it is fundamental to choose between residential or commercial real estate.The strategies to develop the right mindset in order to achieve rental property success.Important questions to ask when you're evaluating real estate property that brokers are afraid to hear.How to find and keep great tenants with the tips of successful property owners.How to find funds for your rental property investment (even if you don't have any savings or you don't want to pay from your own pocket). 
    And much, much more...  
    With the step-by-step plan in this book, you will be able to kick-start your real estate investment business, create a new steady passive income stream, and achieve financial freedom in less time than you can even imagine. 
    If you want to learn how to earn more money through rental properties, you should start this book today! 
    Mostra libro