Otros libros que te pueden interesar

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  The Human Brand

  Chris Malone, Susan T. Fiske

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  Customers everywhere describe their interactions with companies in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What’s actually going on in our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.We see companies and brands—such as Hershey’s, Domino’s, Lululemon, Zappos, Amazon, Chobani, Sprint—the same way we automatically perceive, judge, and behave toward one another. As a result, to achieve sustained success in the future, companies must forge genuine relationships with customers that reflect warmth, competence, and worthy intentions. And as customers, we have a right to expect relational accountability from the companies and brands we support.Drawing from original research, and evaluating over 45 companies over the course of 10 separate studies, The Human Brand is essential reading for understanding how and why we make the choices we do, as well as what it takes for companies and brands to earn and keep our loyalty in the digital age.

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  Nobody Believes You - Become A...

  Jenni Field

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  Are you being ignored by your team? Are you trusted by those you lead? Is it a challenge to get organizational buy-in no matter what you try? You might be tempted to think the problem is everyone else, but a breakdown in communication is often linked to a leader’s behavior and approach. In short, it’s not the culture that’s the problem—it’s that nobody believes you. Business communications strategist Jenni Field knows what it’s like to help leaders get out of their own way. From working with creative entrepreneurs to C-suite executives at Fortune 500 companies, she’s learned over the years that the number one challenge for most organizations is not a question of engagement but of credibility. When nobody believes you, almost everything feels like a wrestling match. When everybody believes you, almost anything becomes possible. This book will help you become the kind of leader people want to follow and be the credible leader your team needs.

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  Master Your Focus Today - Learn...

  Phil Charles

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  Are you a technical professional who struggles with staying focused? 
  Do you find that the harder you work to complete your tasks, the more you end up with unfinished work? Staying focused without losing sight of your end goals can be difficult. 
  But it doesn’t have to be. 
  You want to be successful, right? If you are looking for scientifically proven techniques to help you master your focus, then you really need to read this book. 
  Master Your Focus Today is the ultimate guide for technical professionals who find themselves overwhelmed and struggling to find their work-life balance. 
  Inside you will discover:The benefits of mastering your focus. Learn how to put yourself in the best position to accomplish your goals.Differences between healthy and unhealthy distractions. While some distractions are unavoidable, learn what you can do to reduce their impact.Tactics to improve your focus. What are the best techniques and tactics to improve your focus?Getting organized for better focus. Here you will get to understand how to get organized and reduce overwhelm.Managing the use of your time and attention. Discover what is important and how to accomplish more each day. 
  And so much more! 
  Applying the techniques outlined in this book will enable you to live a life where you have more than enough time to complete your goals. 
  From eliminating distractions and mastering focusing techniques to scheduling your week, Master Your Focus Today is the only book you will ever need to thrive in your profession.

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  The Metaverse Handbook -...

  Scott "DJ SKEE" Keeney,...

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  The metaverse is here. Are you ready? 
   
   
   
  In The Metaverse Handbook: Innovating for the Internet's Next Tectonic Shift, a duo of experienced tech and culture experts delivers a can't-miss guide to participating in the most promising new technology since the advent of the web. Through dozens of metaverse creator case studies and concise, actionable insights, you'll walk away from this book understanding how to explore and implement the latest metaverse tech emerging from blockchain, XR, and web3. 
   
   
   
  In The Metaverse Handbook, you'll discover: what the metaverse is, why you should care about it, and how to build your metaverse strategy; the history of the metaverse and primers on critical technologies driving the metaverse, including non-fungible tokens, XR, the blockchain, and web3; and how to unearth unique metaverse opportunities in digital communities, commerce, and immersive experiences. As the metaverse has rapidly become the technology platform and marketing buzzword of the future, this new reality for companies, creators, and consumers is not easily understood at the surface level. Those who aim to be at the forefront of this exciting new arena must first understand the foundations and central technologies of the metaverse.

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  The Target Story - How the...

  Bill Chastain

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  The Target Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the big box store to become the retail giant it is today. 
  In an industry that has seen constant disruption over the last two decades, Target has experienced tremendous growth. Establishing a strong eCommerce business and cultivating a sought-after in-store experience has kept this iconic brand at the top of the retail game. From same-day fulfillment to brand partnerships, Target has successfully fought the domination of online marketplaces by thinking outside the big box. 
  The growth, prosperity, and expansion strategies that can be gleaned from the history of the Target Corporation amounts to a masterclass in business. Yet, the Target story has never been adequately presented. Until now. 
  Through the story of Target, you’ll learn:How to remain nimble in times of tremendous change.How to reinvent a six-decade-old iconic brand.How to know when to build it yourself or bring in the experts.When to change the entire way you do business. 
  Discover how this iconic store hit the bullseye and created an addictive retail experience, and how you can do the same for your business.

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  The Classical Marketing Book -...

  Anthony Tasgal

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  What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an exploration of ancient Rome and Greece. Expect to be enlightened and enthralled by why “author” comes from the same Latin word as “authority”, and what that tells us about storytelling. Why a segmentation based on Apollo and Dionysus might bring new insight to your comms. And why Socrates found out about cognitive dissonance the hard way. This book brings 2, 000-year-old thinking, many of which formed the foundations of our society today, to provide creative and surprising insights into marketing and business today.

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