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  The Orange Revolution - How One...

  Chester Elton, Adrian Gostick

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  Following the enormous popularity of their bestselling The Carrot Principle, Adrian Gostick and Chester Elton return with a groundbreaking guide to building high-performance teams. The powerful research reported in The Orange Revolution reveals that the true driver of exceptional success for great companies is not a genius CEO. Breakthrough success is driven by a particular breed of breakthrough team that generates its own momentum-a harmonious group of colleagues in the trenches, working passionately together to pursue a shared vision and leading their whole company to a new level. Yet the research also shows that less than twenty percent of teams are working anywhere near their optimal capacity.Based on their extraordinary experience working with leading companies, including Zappos.com, Pepsi Bottling Group, and Madison Square Garden, as well as on a never-before-published 350,000-person study by the Best Companies Group-which issues the Best Places to Work list-Gostick and Elton reveal the five vital characteristics of these great teams and provide a powerful step-by-step prescription for building them. Through remarkable stories from organizations that have used these methods to take teams to the breakthrough level, they show exactly how to ignite the passion and vision to bring about an Orange Revolution.

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  Living and Working With Heart

  Linda Marks

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  Tapping the power that resides within each of us to encode all of our actions with love provides the central focus of this dialogue. Finding purpose, facing pain, learning trust, understanding money, discovering joy are covered by Marks, a body-centered psychotherapist, lifework counselor and management consultant.

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  Market Like You Mean It - Engage...

  Al Lautenslager

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  Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others.Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through entertaining examples and case studies of little-known and well-known marketing and media phenomena such as flash mobs, Rachel Ray, Justin Bieber, and GoDaddy.com.

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  Disruptive Innovation Explained

  Can Akdeniz, IntroBooks Team

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  Disruptive innovation is a popular and powerful concept in the business world -- and one that any businessperson should become familiar with if they intend to stay at the forefront of their industry. This book offers a detailed discussion of disruptive innovation -- what it is, how the term evolved, who created it, and why some people disagree with the theory. This book contains: What is disruptive innovation? Disruptive innovation: history of a concept Innovators Dilemma Everyday Examples What disruptive innovation means for a business.

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  The Secret Language of...

  Stephen Denning

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  The book introduces the concept of narrative intelligencean ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The books lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parentsanyone who is setting out to the change the world.

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  The Socialist Good Life - Desire...

  Cristofer Scarboro, Diana...

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  “First-class, rigorously researched, richly documented, and thought-provoking” essays on the consumer experience in socialist Eastern Europe (Graham H. Roberts, author of Material Culture in Russia and the USSR). 
   
  As communist regimes denigrated Western countries for widespread unemployment and consumer excess, socialist Eastern European states simultaneously legitimized their power through their apparent ability to satisfy consumers’ needs. Moving beyond binaries of production and consumption, the essays collected here examine the lessons consumption studies can offer about ethnic and national identity and the role of economic expertise in shaping consumer behavior. 
   
  From Polish VCRs to Ukrainian fashion boutiques, tropical fruits in the GDR to cinemas in Belgrade, The Socialist Good Life explores what consumption means in a worker state where communist ideology emphasizes collective needs over individual pleasures.

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