D'autres livres qui pourraient vous intéresser

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  Smart Rivals - How Innovative...

  Feng Zhu, Bonnie Yining Cao

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  A new, researched-based look at how traditional or smaller companies can better compete with Big Tech on their own terms 
   
   
   
  Companies are fighting the wrong battle. The consensus has been to learn the best practices from Big Tech and imitate them. But new paths for growth aren't created by imitation; they're forged by radical differentiation. 
   
   
   
  In Smart Rivals, Harvard Business School professor Feng Zhu and former Bloomberg journalist Bonnie Cao show business leaders how to create new competitive advantages by offering product features and benefits that tech giants and other competitors cannot match. 
   
   
   
  Zhu and Cao bring listeners across the globe, revealing how big conglomerates—Coca-Cola, Ping An, and AB InBev—and scrappy upstarts—an Italian toll payment platform, a Chinese footwear retailer, a Nigerian media company, and scores of others—have managed to thrive by tapping into their unique capabilities. 
   
   
   
  Based on original research and insights gleaned from leaders in a wide-range of industries, Smart Rivals will help you find new capabilities that mere imitation could never provide and lead to new products, services, strategies, and advantages.

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  Email Marketing - Building...

  David Finstein

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  Email marketing remains one of the most powerful tools for businesses to connect with their audience, build relationships, and drive sales. Despite the rise of social media and other digital marketing strategies, email continues to offer unparalleled opportunities for personalizing communication and reaching customers directly. With an average return on investment (ROI) that far exceeds most other marketing channels, email marketing remains essential for businesses looking to nurture leads and maintain a loyal customer base. 
    
  At its core, email marketing is the practice of sending targeted messages to a group of recipients via email, with the goal of engaging, informing, or persuading them to take a specific action. Whether it's promoting new products, sharing important updates, or offering exclusive discounts, email marketing allows businesses to deliver relevant content straight to the inbox of individuals who have expressed interest in their brand. 
    
  One of the key strengths of email marketing is its ability to target specific segments of an audience with tailored messages. With tools that allow marketers to segment their email lists based on factors such as demographics, behaviors, and purchase history, businesses can send personalized content that resonates with the individual needs and preferences of each recipient. This level of customization leads to higher open rates, click-through rates, and ultimately, conversion rates.

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  The Winning Job Interview -...

  Rocco Mela

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  Here we are! You have managed to get a job interview by dint of sending CVs like an automatic machine gun! 
  The time has come! After so much wandering, a company has decided to see you first-hand! 
  All the hours spent filing your resume beyond belief, every evening spent behind the PC sifting through job offers, have finally served a purpose! 
  But now? 
  What to do? 
  At school, at university, no one taught you how to approach a job interview. 
  Panic: what answer and how to answer to the questions, talk little or a lot, dress elegant or sober, remain motionless or move with the body, shake hands or not, browse the company's website or get to the interview in a naive way, in order to be yourself? 
  If we would like to give an answer to all the mental blowjobs that will turn in your head, we just have to say that the truth is simple, damn simple. 
  But, as usual, when something is too simple, we don't consider it a viable option! 
  I'll tell you the secret right away! 
  To successfully pass a job interview, you need study, method and experience: 
  - study, because we need to examine our potential employer thoroughly, understand what he is looking for and what he expects from us 
  - method, because without a plan you can't go anywhere. Don't improvise. Train like a boxer. You are on the ring, and that employment contract must be yours! 
  - experience, because the first few times you will miss it. You will be discarded. Not because you're not good for that job, but because you still won't have the experience of a commander who has won 100 battles. It is normal, do not be discouraged. The sooner you understand where you went wrong in the first few battles, the sooner you will start winning! 
  Are you there so far? 
  Well, you are ready to listen to the audiobook!

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  Is Everyone Smiling But You? -...

  David Rice

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  Are your assumptions about success showing results in your life? We often look at success as a financial pinnacle — a mountaintop where we’re in command and respected. The truth is that if your personal life, core values, and self-knowledge aren’t a part of the equation, all the success in the world won’t do much for you. It will all come crashing down.Is Everyone Smiling But You? explores the true meaning of success — how to organize your life to draw success to you, and also, how to create a perfect day that makes success sustainable while opening the floodgates to exponential growth. With Dr. Rice’s well-rounded view of the big picture, you’ll stop spinning your wheels. Ultimately, a full investment in yourself is an investment in your future. This book shows you how, step by step.Key topics discussed in the book include:  • How to find your happy place  • Recognizing the big picture vision for yourself and making it happen every day  • Key insights into the power of mentorship  • A personal core values wakeup call to steer you in the right direction  • Increasing your value through personal investment Dr. Rice is the founder of igniteDDS, the nation's largest student and new dentist community. Influencing young dentists on a larger scale was a dream come true for him, but as you’ll see, it didn’t come easy, but his discoveries inspired a method everyone can use. He learned from the school of hard knocks and wrote this book so that you won’t have to.Is Everyone Smiling But You? inspires you to hone an understanding of yourself, where you want to be, who can help you along the way, and ultimately, it guides you to your success story. Infused with wit and character, you’ll learn from Dr. Rice’s journey while rewriting your own future along the way. The exercises that accompany each chapter help guide you to your aha moment — that instance when you realize what your vision for yourself truly is, and exactly how to get there.

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  The Wealth Playbook - Your...

  Andrew Baxter

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  This audiobook provides a step-by-step game plan to help everyday Australians reduce financial stress and ultimately enjoy the peace of mind and fun that can come from financial security. Starting from the ground up, this audiobook will help its listeners build life changing habits that will promote a stronger financial position, less debt, greater peace of mind and ultimately a brighter financial future that is not plagued by money worries. Each chapter provides a clear game plan of what needs to be done and perhaps most importantly, why, enabling the listener to build confidence and understanding in the journey they are on and the decisions they make. Most importantly, listeners who follow this game plan will very likely save thousands of dollars in unnecessary fees and charges from the financial planning and investment industry, which the Royal Commission showed to be riddled with greed and dishonesty. If you want to get ahead financially, learn how to recession proof yourself and avoid poor advice and high fees, The Wealth Playbook will provide you the only gameplan you will need.

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  Cash Follows the Leader -...

  Richard Canfield, Jayson Lowe

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  Cash Follows the Leader: Uninterrupted Daily Growth with High Cash Value Life Insurance 
  How do you create uninterrupted daily growth with high cash-value life insurance? 
  Finally, a simple, easy-to-read book that expands on the powerful Infinite Banking Concept developed by the late R. Nelson Nash. Jayson Lowe and Richard Canfield explain the foundation of dividend-paying, participating whole life insurance can be built for lasting wealth creation. The powerful financing capabilities and contractural elements of a custom-designed whole-life contract can provide stable, peaceful, stress-free methods of wealth accumulation and capital accessibility. 
  Opportunities in life come to those who are well-capitalized. Discover how these plans are designed and the core fundamental building blocks of Paid Up additions create the most stable compound effect you can find in the modern financial world. Discover a world of financial control that most only dream of, and start your journey now with this incredible book! 
  What’s inside?A forward by Austrian Economist and Authorized Infinite Banking Concept Practitioner Ryan D. Griggs of Griggs Capital StrategiesThe true power of control and how to maximize itA policy versus a system of policiesThe foundation of the par contractHow and why your Cash Follows The LeaderFinding the money to get startedA 91-year client case study of redirecting cash flow to fund their system and create passive income for two generations!A look at the financial Min-van and why you should have oneHow you can diversify your capital in lives insured and attract high calibre opportunities

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