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  So You Want to Start a Podcast -...

  Kristen Meinzer

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  A comprehensive step-by-step guide to creating a hit show, So You Want to Start a Podcast covers everything from hosting and guest booking to editing and marketing — while offering plenty of encouragement and insider stories along the way.Though they are the fastest-growing form of media, podcasts are actually difficult to create—and even harder to sustain. Few know the secrets of successfully creating a knockout podcast better than Kristen Meinzer. An award-winning commentator, producer, and former director of nonfiction programming for Slate's sister company, Panoply, Meinzer has also hosted three successful podcasts, reaching more than ten million listeners. Now, she shares her expertise, providing aspiring podcasters with crucial information and guidance to start their own audio forum. 
  Meinzer believes that we each have a unique voice that deserves to be heard. But many of us may need some help transforming our ideas into reality. So You Want to Start a Podcast asks the tough questions to help budding podcasters define and achieve their goals, including: 
   
  Why do you want to start a podcast?  
  Think about specifically why you want to start a podcast versus a blog, zine, YouTube channel, Instagram feed, or other media outlet. Find out if a podcast is really the best way to tell your story. 
  What is your show about?  
  For any advertiser, corporate partner, or press outlet, you need a snappy pitch. How would you describe what you want to do in two to three sentences? 
  Who is your podcast for?  
  Who are you trying to reach? How will your content and tone appeal to those listeners?  
  How is your show going to be structured?  
  Create a step-by-step map planning the show out. Think about length, segments, interviews, advice, news reads, and other aspects of successful podcasts you can adapt for your own. 
  With this motivational how-to guide—the only one on the subject available—you'll find the direction you need to produce an entertaining and informative podcast and promote it to the right audience. So You Want to Start a Podcast gives you the tools you need to start a podcast—and the insight to keep it thriving.

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  Hard to Break - Why Our Brains...

  Russell A. Poldrack

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  The neuroscience of why bad habits are so hard to break—and how evidence-based strategies can help us change our behavior more effectivelyWe all have habits we’d like to break, but for many of us it can be nearly impossible to do so. There is a good reason for this: the brain is a habit-building machine. In Hard to Break, leading neuroscientist Russell Poldrack provides an engaging and authoritative account of the science of how habits are built in the brain, why they are so hard to break, and how evidence-based strategies may help us change unwanted behaviors. Hard to Break offers a clear-eyed tour of what neuroscience tells us about habit change and debunks “easy fixes” that aren’t backed by science. It explains how dopamine is essential for building habits and how the battle between habits and intentional goaldirected behaviors reflects a competition between different brain systems. Along the way, we learn how cues trigger habits; why we should make rules, not decisions; how the stimuli of the modern world hijack the brain’s habit machinery and lead to drug abuse and other addictions; and how neuroscience may one day enable us to hack our habits. Shifting from the individual to society, the book also discusses the massive habit changes that will be needed to address the biggest challenges of our time. Moving beyond the hype to offer a deeper understanding of the biology of habits in the brain, Hard to Break reveals how we might be able to make the changes we desire—and why we should have greater empathy with ourselves and others who struggle to do so.

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  The Olive Tree - A Personal...

  Carol Drinkwater

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  An olive farmer journeys through Spain, Italy, and North Africa to find the future of agriculture in an age of chemicals and climate challenges. Carol Drinkwater’s beloved olive farm in the South of France was suffering badly from destructive pests and premature ripening. In a hunt for answers, she decided to set out on her own for a fact-finding tour of Spain, Italy, Morocco, and Algeria. In The Olive Tree, Carol recounts not only the agricultural education she gained during her travels, but the dangers she faced as terrorist bombs rocked one of her destinations and a group of beekeepers helped shepherd her through dangerous territory. Through it all, she confronts issues faced by farmers and non-farmers alike in today’s world, from climate change to diminishing water reserves to the excessive use of chemicals. Ultimately, she will return to her land in Provence with a new appreciation for the urgency of these problems—and with an ingenious vision for the future shared with her by a brilliant group of olive growers . . .Praise for the Olive Farm series “Vibrant, intoxicating and heartwarming.” —Sunday Express “Spellbinding . . . a must for anyone who dreams of moving to a kinder climate and starting a new life.” —Choice

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  Flat Broke with Two Goats - A...

  Jennifer McGaha

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  Jennifer McGaha never expected to own a goat named Merle. Or to be setting Merle up on dates and naming his doeling Merlene. She didn't expect to be buying organic yogurt for her chickens. She never thought she would be pulling camouflage carpet off her ceiling or rescuing opossums from her barn and calling it "date night." Most importantly, Jennifer never thought she would only have $4.57 in her bank account. 
  When Jennifer discovered that she and her husband owed back taxes—a lot of back taxes—her world changed. Now desperate to save money, they foreclosed on their beloved suburban home and moved their family to a one-hundred-year-old cabin in a North Carolina holler. Soon enough, Jennifer's life began to more closely resemble the lives of her Appalachian ancestors than the life she experienced in her middle class upbringing. But what started as a last-ditch effort to settle debts became a journey that revealed both the joys and challenges of living close to the land. 
  Told with bold wit, unflinching honesty, and a firm foot in the traditions of Appalachia, Flat Broke with Two Goats blends stories of homesteading with the journey of two people rediscovering the true meaning of home.

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  Search Engines Data: The...

  A.N. Drummond

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  Search Engines Data: The Ultimate Guide in Search Engine Optimization. Discover Proven Strategies on How to Get Your Page on Top of the Search EnginesWith each passing day, the entire global landscape is changing due to technological revolutions. The corporate world is the segment that these revolutions are affecting the most. Today, thousands of websites are there just at a single click, when you log into the web. Every website is generated with a lot of money being put as investment; however, not everyone brings the desired results to its owner. You might have thought the reason behind this. Why only a few websites are displayed at first when you Google any term, phrase or keyword. As an ordinary user, you might not have ever thought about that but if you are entrepreneur, doing business online, having social media presence for yourbrand, then this is the area you would have always been concerned aboutThis audiobook will teach you all about search engine optimization and how it works, how it would benefit your business, how to use it and many more. You will understand the concept of SEO and how to make your website user-friendly. This audiobook will discuss the following topics:-What Is Search Engine Optimization?-Benefits of SEO-Approaching SEO-Categories of SEO-SEO-Friendly Tips-And many more!If you want to learn more about SEO, scroll up and click “add to cart” today!

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  Inventing Chemistry - Herman...

  John C. Powers

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  The story of this little-known Dutch physician “will interest students and practitioners of history, chemistry, and philosophy of science” (Choice).   In Inventing Chemistry, historian John C. Powers turns his attention to Herman Boerhaave (1668–1738), a Dutch medical and chemical professor whose work reached a wide, educated audience and became the template for chemical knowledge in the eighteenth century.   The primary focus of this study is Boerhaave’s educational philosophy, and Powers traces its development from Boerhaave’s early days as a student in Leiden through his publication of the Elementa chemiae in 1732. Powers reveals how Boerhaave restructured and reinterpreted various practices from diverse chemical traditions (including craft chemistry, Paracelsian medical chemistry, and alchemy), shaping them into a chemical course that conformed to the pedagogical and philosophical norms of Leiden University’s medical faculty. In doing so, Boerhaave gave his chemistry a coherent organizational structure and philosophical foundation, and thus transformed an artisanal practice into an academic discipline. Inventing Chemistry is essential reading for historians of chemistry, medicine, and academic life.

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