Nike vs Adidas

Ava Thompson

Traductor A AI

Sinopsis

Nike vs Adidas chronicles the captivating rivalry between two sportswear giants, born from a German family feud, that reshaped the sports industry and popular culture. The book explores how Adidas initially dominated through early Olympic sponsorships, while Nike later disrupted the market with innovative marketing, particularly through athlete endorsements like Michael Jordan. This intense competition fueled product innovation and brand building, impacting everything from athletic apparel design to our understanding of sports marketing.

 
The book unfolds chronologically, beginning with the Dassler family's shoemaking origins and the subsequent split that created Adidas and Puma. It then examines Adidas' early Olympic success, followed by Nike's explosive entry into the market. Later chapters focus on specific aspects of their competition, such as technological innovations, marketing battles, and the cultural impact of their brands.

 
Ultimately, Nike vs Adidas provides valuable insights into business strategy and the power of branding, while also addressing ongoing debates about labor practices within the sportswear industry.

Disponible desde: 12/02/2025.

Longitud de impresión: 68 páginas.

Otros libros que te pueden interesar

Influencing Up

David L. Bradford, Allan R. Cohen

A remarkable proportion of  people who work have complaints about their boss.  The problem  of getting any attention or guidance from the boss is increasingly  frequent under current lean organizational conditions.  On the  other hand, bosses are often too overbearing, too restrictive,  vague about expectations but judgmental about performance, self  protective, self promoting, afraid or unwilling to do necessary  aspects of their jobs, uninterested in what matters to the  subordinate, or occasionally not technically competent to do the  job.  Fearful of retaliation or a career limiting move, or  just unclear as to how to go about trying to change the boss's  behavior, people get paralyzed into inaction.  Yet for many  people, their boss is the organization, and their commitment and  satisfaction depends on this critical  relationship.         In their classic book,  Influence Without Authority, Allan Cohen and David Bradford  provided a universal model of how to influence someone you don't  control.  This new book will build on those ideas but provide  many examples of problematic bosses and how to approach building a  satisfying partnership with them, along with examples of what a  great partnership with your boss can do for your career - and your  mental health!  It  offers a new model of manager  subordinate relationships,  and a lot of practical advice about how to bring the relationship  into more of a partnership in which both parties  benefit.

Ver libro

Never Wear Red Lipstick - 8 Lies...

Karmetria Dunham Burton PhD

A guide for Black women to unlock their potential in business and in life.
Despite being the fastest-growing group of entrepreneurs in the US, Black women face systemic barriers that threaten to derail their dreams, including lack of funding, racial and gender bias, and a lack of senior advocates in corporate spaces. Dr. Karmetria Dunham Burton, an executive with two decades of corporate experience, offers a new vision—one rooted in spiritual strength, self-care, confidence, and authenticity.
Never Wear Red Lipstick is more than a business book—it's a movement for liberation, leadership, and faith. Dr. Burton boldly dismantles the myths and limiting beliefs that have kept Black women from thriving in boardrooms and business ventures.
Blending heartfelt storytelling with field-tested strategies, Never Wear Red Lipstick introduces you to the Paint Your Lips Red principles: ten truths to help Black women embrace their power and lead with boldness. From overcoming betrayal in the workplace to prioritizing wellness, from claiming spiritual inheritance to redefining what it means to be a real boss, this book speaks to every woman who's been told she has to shrink to succeed. With the "Boss Blueprint" at its core, Dr. Burton lays out a practical, faith-driven path to growth, leadership, and legacy. Whether you're in a cubicle or launching a company, this book will help you stop surviving and start soaring.
"Drawing from her own experience, the author is frank about the ways racism impacts the corporate world but remains refreshingly optimistic about how readers can utilize their unique skills and experience to succeed within an unequal system. As antagonism toward workplace diversity initiatives climbs, this serves as an especially valuable resource for Black Christian entrepreneurs and professionals looking to get ahead."—Publishers Weekly

Ver libro

Seven Figure Firm - How to Build...

Erin Botsford

Turn Your Financial Services Practice Into a Growing Business

New Systems. In Seven Figure Firm, author Erin Botsford gives you a proven, straightforward, and effective method for building a business that grows itself. She teaches you how to rethink how you go about establishing a business.

Proven Strategies. Botsford, an experienced financial advisor and business owner, will show you how to—
•Develop Effective Prospecting and Marketing Methods
•Create Your Brand
•Recruit and Build a Team
•Use Systems and Processes to Create Raving Fans
•Win Over Clients with Psychology and Personal Discipline

Better Mindset. By learning from Botsford’s experience and following her in-depth process, you will have a solid path to a successful seven-figure firm.

Ver libro

The Art of Selling Memberships...

Alton Boyd, Hubert Payne

The Art of Selling Memberships Bundle, 2 in 1 Bundle: Membership Success and Money-Making Membership SiteHave you been thinking about building a membership site? If you answered yes, you are jumping on the bandwagon with many others – you definitely are not alone. There’s been a growing interest in these types of sites. So if building a successful membership site is your goal, this bundle is for you. In large your success is based on how well you can market your site. The very first thing you need to do isn’t build your site, but rather it’s build your list. Then you can build trust with those subscribers using an autoresponder. Anyone can launch a membership site, but not everyone will be successful. The essential element of a successful membership website is having a clear ‘why,' or the value that you will serve up to your members. Everything else serves your ‘why.' Howe er, even if you have a fantastic ‘why,' it is no guarantee that you will find success. There are a lot of other elements you must consider and you will learn all here. This bundle will teach you everything about membership sites and how to create one that would generate a passive income. You will learn everything you need to know to set it up so you can let it run with minimal effort. It will also teach you how to grow your subscribers and the common mistakes you need to prevent.This 2 in 1 bundle includes the following audiobooks:1. Membership Success: Discover the Secrets on How to Create a Successful Membership Site That Can Generate Consistent Income!2. Money-Making Membership Site: The Ultimate Guide on How to Create a Profitable Membership Site and Tips on How to Take Your Membership to the Next Level!If you want to learn more, download your copy of The Art of Selling Memberships 2 in 1 Bundle today!

Ver libro

The Global Investor Relations...

Oskar Yasar

"A must-read for anyone in investor relations" JOHN GOLLIFER 
"Tired of explaining what investor relations actually does? Hand them this book. The definitive resource on IR's strategic value." MATTHEW JOHNSON, Group Communications Director, IR & CEO Office VODAFONE 
In today's complex capital markets, where a single misstep can trigger activist campaigns or erase billions in market value, one corporate function has quietly transformed from back-office support to boardroom essential: Investor Relations. 
Drawing on insights from over 1,000 IROs and market leaders worldwide, this landmark study, backed by global IR associations across five continents, presents the first comprehensive examination of how IR has revolutionized itself into a strategic leadership function.Why This Book Matters Now:Navigate Market Disruption: Learn how top IROs are adapting to passive investing dominance, ESG integration, and the decline of sell-side researchBreak the IR Glass Ceiling: See how today's IROs are stepping into C-suite roles, board seats, and strategic leadership positionsDefend Against Activism: Discover proven strategies that reduce activist targeting by 20-40% through effective IRMaster the New IR Playbook: Understand why today's successful IROs need skills ranging from data analytics to crisis managementFuture-Proof Your Career: Explore emerging roles like "Chief Reputation Officer" and how AI will reshape the professionWhat Sets This Book Apart: 
Unlike typical industry guides, this is a global manifesto backed by IR associations representing thousands of professionals across the world. It's both a celebration of how far the profession has come and a blueprint for where it must go.

Ver libro

The AI Factor - How to Apply...

Asha Saxena, Seth Dobrin

Have you heard about artificial intelligence (AI) and big data but felt they are technologies too big or too complicated for you or your business? Do you imagine AI as a Hollywood science fiction stereotype or something in the far and distant future? 
 
 
 
Take heart. AI is none of those things. It's part of our everyday lives, and it has the power to transform your business. 
 
 
 
This book will put AI, big data, the cloud, robotics, and smart devices in context. It will reveal how these technologies can dramatically multiply any businesses—including yours—by strategically using your data's latent, transformative potential. 
 
 
 
Noted business leader, data consultant, and Columbia professor Asha Saxena has distilled her twenty-seven years of experience teaching Fortune 500 leaders in this powerful and insightful book. In The AI Factor, business leaders will learn how to understand the data they already have and how to use it innovatively to grow their businesses using Saxena's unique methodology.

Ver libro