Begleiten Sie uns auf eine literarische Weltreise!
Buch zum Bücherregal hinzufügen
Grey
Einen neuen Kommentar schreiben Default profile 50px
Grey
Jetzt das ganze Buch im Abo oder die ersten Seiten gratis lesen!
All characters reduced
The Data Deluge - Making Marketing Work for Brands and People - cover

The Data Deluge - Making Marketing Work for Brands and People

Arun C. Kumar

Verlag: Forbes Books

  • 0
  • 0
  • 0

Beschreibung

Uncover the intersection between data use and ethics.In The Data Deluge, Arun Kumar brings his digital and data development expertise and experience to start a needed and important conversation on how we should approach data and marketing. Data’s explosion and targeted marketing has ushered in a new era of data use and analytics. Unfortunately, in today’s world, neither marketers nor consumers are fully benefiting from this explosion of data.Without pulling any punches, Arun presents a set of principles to drive your data strategy. Despite what regulators and politicians would have you believe, it is possible to be ethical and data-driven to the benefit of brands and consumers. With easy-to-understand language, Arun explains the current state of affairs around data use, and he offers solutions you can implement in your own marketing strategy and your business as a whole.Featuring perspectives with experts across the industry, Arun shows how this situation is impacting more than just marketing teams. While CMOs should take heed, CEOs, CFOs, and other company decision-makers will do well to consider the impacts of data use on their bottom line. The surprising answer to making data work harder for marketers and people in the age of AI lies in the much-misunderstood world of ethics.
Verfügbar seit: 14.05.2024.
Drucklänge: 190 Seiten.

Weitere Bücher, die Sie mögen werden

  • Shocks Crises and False Alarms - How to Assess True Macroeconomic Risk - cover

    Shocks Crises and False Alarms -...

    Philipp Carlsson-Szlezak, Paul...

    • 0
    • 0
    • 0
    An essential new guide to navigating the turbulent macroeconomic landscape as you form your strategy. 
     
     
     
    When turmoil hits, executives and investors face notoriously unreliable macroeconomic forecasts, whipsawing data, and contradictory opinions. Are disruptions transient and ephemeral—or permanent and structural? False alarms are costly traps, but so are true structural changes that go undetected. Leaders must also assess the doom-laden public macroeconomic discourse, which habitually presents worst-case scenarios as foregone conclusions. 
     
     
     
    How can executives avoid these traps and make better strategic decisions? In this incisive, perspective-shifting book, BCG global chief economist Philipp Carlsson-Szlezak and senior economist Paul Swartz provide a fresh and accessible way to analyze and understand the macroeconomy—what they call "regime analysis"—that pushes beyond conventional model-based prediction to emphasize structural context and judgment. Focusing on what it takes for macroeconomic regimes to break, they apply their approach to key risks in the real economy, financial structures, and geopolitical arrangements to help senior executives and investors assess the true risks of their economic context and to build their capacity to respond to changing conditions more effectively.
    Zum Buch
  • An inquiry into the nature and causes of the wealth of nations - cover

    An inquiry into the nature and...

    Adam Smith

    • 0
    • 0
    • 0
    An Inquiry into the Nature and Causes of the Wealth of Nations by Adam Smith
    This seminal work explores economic principles like the division of labor, free markets, and competition as drivers of national prosperity. Smith critiques mercantilism and champions individual self-interest and minimal government interference, laying the foundation for modern economic theory and the concept of capitalism.
    Zum Buch
  • Usenet: The Ultimate Guide - cover

    Usenet: The Ultimate Guide

    Lance Henderson

    • 0
    • 0
    • 0
    Usenet.It is a strange term is it not? Almost like something Neo might have used in The Matrix film. The term conjures up images of archaic bulletin boards from the 1980s in which jacking in meant astronomical charges every month. Well. No longer. Ignore those who say "Don't talk about Usenet". No longer can you afford to leave your IP address out there for the world (and lawyers) to see. You want privacy & anonymity? Come to Usenet. Learn to be a ghost in the machine called the Internet, and do it anonymously. I will teach you how in an hour, not weeks.- Learn how to use Usenet- which groups to join, which to avoid- Learn how to be anonymous online- Learn why anonymity will decrease with peer-to-peer systems but increase with Usenet- Everything you need to know to set up a Usenet account and leech to your heart's content- How to use Tor, How to use PGP, Remailers/Mixmaster, SSL.- How to use encryption (and how it preserves anonymity)- How to use a VPN with Usenet- Which Vpn and Usenet companies rat you out, and which won't.- How to Stay Anonymous Online (Be Invisible)The time is coming when politicians may try to silence the freedom Usenet offers. So dont wait for that to happen. Act now and see a wonderland of free files, data, speech and zero censorship benefits to say whatever you feel to whomever. Because now is the time!Act now because tomorrow may be too late!Topics: hacking, hackers, blackhat, app security, burner phones, a.i., law enforcement, FBI true crime, police raid tactics, pc computer security, network security, cold war, spy books, cyber warfare, cloud security, norton antivirus, mcafee, kali linux, encryption, digital forensics, operational security, vpn, python programming, red hat linux, cryptography, wifi security, Cyberwar, raspberry pi, cybercrime, cybersecurity book, cryptocurrency, bitcoin, dogecoin, dark web, burn notice, csi cyber, mr. robot, Silicon Valley, IT Crowd, opsec, person of interest, breaking bad
    Zum Buch
  • Enabling Empowerment - A Leadership Playbook for Ending Micromanagement and Empowering Decision-Makers - cover

    Enabling Empowerment - A...

    Chris Seifert

    • 0
    • 0
    • 0
    Are you caught in the Micromanagement Doom Loop, where your team's disengagement and your burnout are the inevitable outcomes? Conventional wisdom might tell you that 
    micromanagers are simply power-hungry narcissists, but Chris Seifert offers a refreshing and insightful perspective in Enabling Empowerment: A Leadership Playbook for Ending Micromanagement and Empowering Decision-Makers. 
    Drawing from his diverse experience in the U.S. Navy's Nuclear Submarine Force, plant management, consulting, and executive leadership, Seifert shares practical strategies to break the cycle of micromanagement. He uncovers the root causes of this destructive loop and provides a clear, actionable path for leaders to escape it. 
    Through real-world examples and a seven-step Decision-Making Framework, Seifert equips leaders with the tools to enhance critical thinking, avoid common decision traps, and foster a culture of principled entrepreneurship. By implementing this framework, organizations can unlock their team's full potential, drive innovation, and achieve sustainable growth. 
    Whether you're a seasoned executive or an aspiring leader, Enabling Empowerment offers a roadmap to transform your organization's decision-making culture and empower your team to make better choices faster.
    Zum Buch
  • Live WELLthy - Own Your Worth Grow Your Wealth - cover

    Live WELLthy - Own Your Worth...

    CFP® Dawn Dahlby

    • 0
    • 0
    • 0
    You deserve a healthy relationship with your wealth.What does it mean to be truly wealthy? It's not about just having money in the bank. It's about living a "WELLthy life," where you create your own unique balance between earning and spending, saving and giving, work and play. A wealth-building plan for a WELLthy life supports a meaning-filled lifestyle aligned with your purpose, happiness, and self-worth.In Live WELLthy, Dawn Dahlby encourages you to build a road map for your own WELLthy life by providing helpful insights, examples from her practice and her own life, and useful prompts and exercises. You will come away from Live WELLthy inspired and ready to live your best life, a WELLthy life.Dawn Dahlby is a CERTIFIED FINANCIAL PLANNERTM with over 20 years of experience, the country’s first Behavioral Financial Advisor, the founder and president of multi-million-dollar advisory firm Relevé Financial Group, and the creator of the Live WELLthy™ education and financial planning platform, a proprietary process that helps people identify what they want out of life and gives them proven tools to build wealth to help them get there.
    Zum Buch
  • Book Review: Getting Things Done: The Art of Stress-Free Productivity by David Allen - Streamline your workload and boost your efficiency - cover

    Book Review: Getting Things...

    50 50minutes

    • 0
    • 0
    • 0
    It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide.David Allen's 2001 book Getting Things Done: The Art of Stress-Free Productivity is one of the most influential guides to productivity and time management ever written. It offers a complete, accessible system for prioritising tasks, getting on top of your workload and making time for the things that really matter. Given the increasing role of technology in our professional and personal lives and the increased pressure employees find themselves under, the book has never been more relevant. Over 1.5 million copies had been sold worldwide by 2015, and it has inspired a host of training programmes, seminars and related software. This book review and analysis is perfect for: • Project managers, team leaders and executives• Busy employees who find themselves facing a constantly increasing workload• Anyone feeling overwhelmed by their professional and personal responsibilitiesAbout 50MINUTES.COM|BOOK REVIEWThe Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.
    Zum Buch