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  AI - The Ultimate Marketing Game...

  Dr. Deepak Renganathan

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  The launch of ChatGPT in November 2022 threw the entire business world into disarray. Not many businesses were prepared for a technological shift that was so sudden and drastic. Moreover, similar to the early days of the World Wide Web, the Artificial Intelligence revolution also comes with a fair share of hype. The overwhelming developments in the field of Artificial Intelligence, coupled with the mushrooming of AI firms, tools, and platforms, are enough to baffle even the most astute marketing managers. As if all these were not enough, radically divergent views from industry stalwarts fuel a raging debate:  
  “AI will continue to get way more capable… People are using it to create amazing things. If we could see what each of us can do 10 or 20 years in the future, it would astonish us today.” 
  Sam Altman, Cofounder and CEO of OpenAI 
  I can't see a path that guarantees safety. We're entering a period of great uncertainty where we're dealing with things we've never dealt with before. And normally, the first time you deal with something totally novel, you get it wrong. 
  Geoffrey Hinton, 'The Godfather of AI'  
  This book is an attempt to evaluate both sides of the view and present a middle path, that of a cautious optimism. Dive into this essential guide to navigate the promises and complexities of AI to ensure you are not just a bystander but a leader in the next technological era. 
  Dr. Deepak Renganathan, a Doctorate in AI and an Advisory Board Certified Chair™, is a seasoned marketing professional with over 22 years of experience across industries such as automobile, luxury real estate, fashion, and 5-star hospitality. Deepak has delivered positive turnarounds for Fortune 500 companies across the Americas, China, EMEA, and APAC regions. His expertise lies in creating impactful, data-driven marketing strategies by leveraging AI, big data, and automation for business growth.

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  What Bees Want - Beekeeping as...

  Jacqueline Freeman, Susan Knilans

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  Bee populations are plummeting. The solution? Give them what they need to live naturally, and they'll handle the rest. 
   
   
   
  Susan Knilans and Jacqueline Freeman are in love with bees. So in love that they observe their bees—their work, communication, seasonal activity, and more—for hours each day. And with observation came realization: when bees are allowed to live as they would in nature (with smaller hives, no chemicals, freedom to swarm, and little-to-no human interference), they will thrive. Accordingly, Knilans and Freeman have spent decades perfecting the revolutionary practice of preservation beekeeping, guided by the simple question, "What do the bees want?" 
   
   
   
  A must-listen, this instructional book tells the story of their successes and failures, demonstrating what was learned along the way. Sharing preservation beekeeping's key tenets, the authors provide concrete, simple ways to implement their approach, from finding the right hive location to honing observation skills. This preservation manifesto is a vital addition to any beekeeper's library, imparting all the joys of a beekeeper's life.

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  Top 5 Most Notorious Mad...

  John Harpoon

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  Throughout history, science has been a beacon of progress, propelling humanity toward a future once thought impossible. However, as much as scientific achievement has illuminated the path forward, it has also cast a shadow—one where the pursuit of knowledge and power has led to some of the most disturbing and infamous endeavors. The "mad scientist" archetype has captivated popular imagination for centuries, blending genius with madness in a way that explores the fine line between brilliance and obsession. While these figures may seem extreme, the complexities of their lives and work reflect deeper questions about the nature of discovery, ethics, and human ambition. 
    
  The concept of the mad scientist is not merely the product of fictional tales; it stems from the real stories of individuals whose obsessions with pushing scientific boundaries led them down dark, often dangerous paths. These figures were driven by an unyielding desire to unravel the mysteries of nature, sometimes at the cost of human life, moral integrity, and societal norms. They exemplify how the quest for knowledge, unmoored from ethical considerations, can easily slip into unethical practices. The line between innovation and madness is often blurred when the desire for progress supersedes compassion, respect, and accountability. 
    
  This book examines five of the most notorious individuals whose scientific endeavors left indelible marks on history, not for their contributions to the betterment of mankind, but for their reckless or ethically questionable experiments. These men, although different in time, place, and method, shared an obsession with achieving greatness—regardless of the personal or moral cost. Their stories reveal the dual-edged sword of scientific curiosity, showing that what is hailed as genius in one moment can be viewed as madness in another.

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  Agile Project Management with...

  Jacob Richardson

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  This book is designed for those who are already familiar with the basics of Agile and Scrum and are looking to enhance their knowledge, overcome complex challenges, and lead their teams to success in today's fast-paced and ever-changing project environments. 
  Key Features:Advanced Scrum Techniques: Discover sophisticated strategies that go beyond the fundamentals, tailored for complex project scenarios and high-stakes environments.Leadership in Agile: Explore the nuances of Agile leadership, including how to inspire, motivate, and lead cross-functional teams towards continuous improvement and innovation.Scaling Agile: Learn how to effectively scale Scrum practices for large organizations and multi-team projects without losing the essence of Agile flexibility and responsiveness.Toolkits for Success: Equip yourself with an arsenal of tools, templates, and techniques that address common pitfalls and unique challenges in Agile project management.Real-World Case Studies: Gain insights from detailed case studies that illustrate the application of advanced strategies in various industries, highlighting both successes and lessons learned. 
  Whether you're leading small teams or are at the helm of Agile transformation in a large enterprise, this book will serve as your roadmap to achieving exceptional results with Scrum. 
   

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  Data Governance Guide -...

  Vincent Berry

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  In the digital era, data is a pivotal asset, but harnessing its power responsibly and effectively demands robust data governance. "Data Governance Guide: Frameworks, Strategies, and Best Practices" is an essential resource for anyone looking to deepen their understanding and implementation of data governance within their organization. 
  This book offers a detailed exploration of data governance, starting with its definition, significance, and the benefits it brings to an organization. It walks readers through the core components of data governance including data quality, security, privacy, and lifecycle management, providing a solid foundation for deeper strategic insight. 
  Delve into various data governance frameworks such as DAMA-DMBOK, COBIT, and ISO/IEC 38500, and learn how to select and tailor the right framework to meet your organizational needs. Practical advice on setting up a data governance program is presented in a step-by-step format, covering everything from initial assessment to the deployment of tools and technologies that enhance data governance practices. 
  With a focus on real-world applications, this guide addresses strategies, best practices, and challenges across various industries including finance, healthcare, and retail, offering numerous case studies and examples that demonstrate effective data governance in action. 
  "Data Governance Guide: Frameworks, Strategies, and Best Practices" provides the insights and tools necessary to establish, manage, and evolve a data governance program that aligns with and drives your business objectives, ensuring that your organization's data is a secure, well-managed asset that contributes to sustained growth and success.

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  Smelling to Survive - The...

  Bill S. Hansson

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  Written by the director of the prestigious Max Planck Institute for Chemical Ecology. Very topical subject in the context of the Covid-19 pandemic and loss of smell. No comparable book on the market that accessibly explains the sense of smell.

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