Weitere Bücher, die Sie mögen werden

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  Marketing study cases for People...

  Marcelo Gameiro

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  This book is made for people who love to learn from stories. Each chapter is a small study case of about 2000 words that will tell the story of a company or a person who did thrive in the world of business and marketing to make his mark in the world. Those stories may inspire you and will give you insights into business and marketing concepts that you may learn in business or marketing courses. 
  Also to learn in such a way, by reading stories like this, is very entertaining and pleasurable, you may even read this book just for entertaining purposes and by the end of the book, you did learn a lot of concepts without even noticing it, while enhancing your knowledge about famous brands, companies, and people. 
  If you were learning the English language, a good exercise is to read in English every day and test your reading comprehension. Every chapter is designed to be a small chunk of information that can be digested very easily while learning concepts and words that can be tested by the questionary at the end of every chapter (with the answer by the end of the book). 
  If you were teaching marking this can be a very good source of cases that can be discussed in class with your students, fostering learning and interesting conversations about the topic at hand 
  Some people just like good reading to pass their time, and this book can be it, and because some of the cases are the story of a life time of person or company, some folks will like to read or listen many times over (disponible in Audible too). 
  ● 14 study cases 
  ● 10 questions with answers by the end of every chapter 
  ● Excellent for building up vocabulary 
  ● Good for training in information retention for students 
  ● Very entertaining and pleasurable to read

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  Psychology of Pricing

  Katherine Lally

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  Psychology of Pricing: The Ultimate Guide to Pricing Strategies, Discover Insider Secrets on How to Skyrocket Sales and Ensure Your Business For Ongoing SuccessHow do you assign a value to your products and services? Sometimes, product pricing is considered as an afterthought for some businesses. They don't put too much strategy into it and either just use the first price that comes to mind or copy competitors. Pricing is actually delicate because if you price your item too high, you lose customers. But if you price it too low, customers will think your product or service is of poor quality, not to mention your profit margins suffer as well. So entrepreneurs need to put more effort in their pricing strategies in order to guarantee more sales for the business. In this audiobook, you will learn different pricing strategies so that you will have better knowledge in knowing which one would work best for your business. You will also discover the best positioning strategies that will enable you to connect better with your target audience. You will learn different pricing tools that would give your busines a competitive edge with your competitors.This audiobook will teach you about the following topics:- Know Your Audience- The B.L.S. Formula- Set Yourself Apart- Value Stack Strategy- The GAP Strategy- Loss Leader Strategy- Qualify Your Customers- Incorporate Social Proof- Provide Top-Notch SupportWhatever pricing strategy you choose, it is better to focus on highlighting the benefits of your product and services than focusing on the price alone.If you want to learn about different pricing strategies that could help guarantee the success of your business, scroll up and click "add to cart" now.

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  Empowered: Book Summary & Analysis

  Alexander Pike

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  This content is an independent and unofficial summary created for informational and educational purposes only. It is not affiliated with, authorized, approved, licensed, or endorsed by the original author or publisher. All rights to the original work belong to its respective copyright holders. This summary is not intended to substitute the original book, but to offer a concise overview and interpretation of its main ideas. 
  “Empowered” reveals the secret to unleashing breakthrough innovation: small, cross-functional teams armed with mission, authority, and the remit to solve real customer problems end to end. Through vivid case studies—from retail giants who doubled conversion by granting product trios six weeks of autonomy to tech firms that halved time-to-market by embracing discovery sprints—you’ll learn how to craft compelling product visions, design rapid experiments, and build modular platforms that free teams to move fast without breaking things. Dynamic and motivational, this audiobook equips productivity-focused professionals with the leadership behaviors, team structures, and governance rituals needed to drive continuous learning, deliver customer impact, and scale empowered cultures across any organization.

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  It's About Tyme - Banking Beyond...

  Adrian Saville, Bruce Whitfield

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  Imagine starting with a bold mission in 2012: to achieve financial inclusion through a multi-country bank. Within a decade, this vision becomes one of the fastest-growing fintechs in the world.Now, picture starting this business in South Africa, a country the IMF ranked as the hardest place to do business out of 49 countries surveyed. Imagine having the foresight to partner with a family-owned food retailer to establish a low-cost, physical banking footprint. Such success didn’t go unnoticed and one of the world’s largest banks acquired the company. A clash of cultures followed and, just four years later, the divestment. Despite the risks, one of South Africa’s wealthiest entrepreneurs stepped in to take control. Then came Covid-19. The business nearly hit the wall and shareholders demanded a successor of their choosing be trained. A frantic 217 pitches for fresh capital yielded no success. And then, at the eleventh hour, there was a reprieve as one investor and then another stepped up.Now, imagine launching in the Philippines, replicating and improving what works while designing an entirely new cloud-based banking stack with over 500 Vietnamese developers. Imagine assembling a team from Italy, the US, the UK, South Africa, Vietnam, the Philippines, Australia, India and Zimbabwe. Picture shaping a culture where failure is part of growth, and audacity is the norm, not the exception. Imagine becoming the global poster child for AI in banking and receiving an email in June 2025, informing you that your company is one of Time magazine’s Top 100 most influential companies in the world. This incredible story unfolds within the pages of It’s About Tyme. As Roger Grobler, a long-standing investor in Tyme puts it, ‘Courage and audacity are not just bold strategies – they’re the safest. Because playing it safe is, ironically, the riskiest thing you can do.

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  The Health of Human Trafficking...

  Irving Roberto Rimolo

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  Slavery has existed since ancient times, was integral to building most civilizations, and was written into the Code of Hammurabi (Wells, 2008). It has appropriately been called “the world’s oldest trade” (Vink, 2003). Although Mauritania became the last country in the world to criminalize slavery in 2007, it is estimated there are over 45 million people enslaved worldwide today (McDougall, 2015; Walk Free Foundation, 2016). By means of comparison, historians generally agree approximately 12 million slaves were traded during the entire 400-year Trans- 
  Atlantic slave trade (Manning, 1992; Nunn, 2008).  
      Modern-day slavery is also known as human trafficking and has been documented in all 50 states (U.S. Department of State, 2016). Although the United States and international communities have cooperated to outlaw trafficking activities and protect victims with the passage of the Trafficking Victims Protection Act (TVPA) in 2000, much of the focus has been on legal protection. Little progress has been made in addressing the health needs of victims of human trafficking (Hom & Woods, 2013). Human trafficking harms people physically and emotionally, but health is the least understood aspect of the trafficking process. Notably, trafficking has been called a “public health crisis”, and a “pandemic” (de Chesnay, 2013, p. 901; Goodwin Veenema, Thornton, & Corley, p. 864). The health care response, however, has been “largely neglected in anti-trafficking work”, particularly when compared to efforts in law enforcement, immigrant law, and public policy (Zimmerman, Hossain, & Watts, 2011, p. 327). 

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  The Retention Revolution - 7...

  Erica Keswin

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  People are quitting their jobs in droves, then coming back. Employees are demanding flexibility, while some leaders insist they return to the physical office. Remote work is incredibly convenient but complicated. The job market is always in flux, but one thing is for sure: the last few years have presented the greatest challenges the business world has ever faced. Don't freak out. If you accept the new reality and harness the incredible power of healthy, authentic relationships, you can seize the competitive edge in this new world of work. 
   
   
   
  In The Retention Revolution, Keswin makes the case for completely rethinking the nature of work, workers, and workplaces. Rather than view a workforce as a talent pool filled with loyal company employees, you should look at it as a constantly flowing river of dynamic, robust human beings, where people come and go—and often come back. Keswin walks you through this reframing process and replaces seven old ideas that don't serve anyone anymore with powerful new concepts that drive organizational success. 
   
   
   
  This game-changing playbook is filled with accessible and actionable case studies and research that will prove how transforming old ideas into new beginnings is good for people, great for business, and just might change the world.

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