• 0
• 0
• 0

Summary

Craft a sales pitch that dramatically outperforms an aimless feature walkthrough. 
World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market. 
Using a simple step-by-step method and compelling case stories, the author of Obviously Awesome guides you through a solid sales pitch structure that helps customers make confident buying decisions, while positioning you to clearly win in the market. In this book you will learn: 
● Why you need to be your prospect’s guide in the buying process 
● Why a sales pitch is a unique style of story designed to help your customer say “yes” with confidence 
● How “do nothing” is the most fearsome competitor you have 
● How and when qualification, discovery, and product demos fit into a sales pitch 
● How your positioning is reflected in a great sales narrative 
● Why your differentiated value is the star of the show 
● The eight components of a solid sales pitch 
A successful sales pitch is more than a simple product walkthrough, a canned set of discovery questions, or a pushy sales monologue. This book will help you create a winning pitch that gets you better customers—and more of them.

Duration: about 3 hours (02:57:33)
Publishing date: 2024-01-08; Unabridged; Copyright Year: — Copyright Statment: —

• Business & Economics