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  Now Pitching for the Yankees -...

  Marty Appel

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  A legendary New York Yankees PR man offers readers an inside look at one of baseball’s greatest teams.   Starting as a college student sorting Mickey Mantle’s fan mail and rising to become the youngest director of public relations in baseball history, Marty Appel offers a unique behind-the-scenes memoir of life with the New York Yankees from 1968 to 1977. Appel stood shoulder-to-shoulder with both the benchwarmers and the superstars of the past and present, from tempestuous owner George Steinbrenner and his equally tempestuous manager Billy Martin (whom Howard Cosell once called “a beleaguered little pepperpot”) to Hall of Famers like Yogi Berra, Mickey Mantle, and Reggie Jackson. With a new chapter bringing the story up-to-date, as well as changes and milestones in the game he loves, Marty Appel paints a hilarious and poignant portrait of the Yankees.   “[Appel’s] love of baseball shines through here, and Yankee fans will lap up his humorous stories of Yankee greats and not-so-greats.” —Library Journal   “A poignant account of a fan turned public relations executive working for baseball’s most glamorized team.” —Baseball America

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  Guerrilla Facebook Marketing -...

  Jay Conrad Levinson, Kelvin Lim

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  Ride on the natural partnership between Guerrilla Marketing and Facebook. The synergy between Facebook and Guerrilla Marketing is hard to dismiss or ignore. Guerrillas want the same thing everybody wants, but they don’t have the same means, nor do they believe in excessive marketing budgets. The success of Guerrilla Marketing is apparent: its principles have been taught in leading universities and have been adopted to run countless successful marketing campaigns for businesses since its introduction in 1970s. Facebook, like any other business, is driven to make profits. But their profits are not made from getting people to sign up for Facebook accounts. With some 750 million users and counting, Facebook is irrefutably the leading social media tool of our time. How can one ride on this natural partnership to achieve success? “Guerrilla Facebook Marketing” is packed with practical tips and insights on building Guerrilla marketing strategies in Facebook that can work for any business. Get insights on Facebook’s culture and Guerrilla Marketers’ beliefs, and what these insights mean to your overall marketing strategy. Learn how to use Facebook data to shape your marketing campaign. Understand the unique Rules of Engagement necessary to pull off successful Guerrilla marketing campaigns in Facebook. Boost your knowledge of Facebook features by familiarizing yourself with 25 Facebook-specific Guerrilla weapons. Learn how to generate marketing campaigns by combining Guerrilla weapons in infinite ways. Follow step-by-step instructions on how to create and execute clear, actionable marketing plans and calendars for all kinds of marketing campaigns. Link marketing efforts back to profits by measuring ROI results in tangible ways for your business.

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  10 Leadership Virtues for...

  Tom Ziglar

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  Read by the author. 
  Tom Ziglar, CEO of Zig Ziglar Corp, shares ten leadership virtues that are essential for coaching employees through immense change and creating an environment of maximum potential and productivity. 
  With the world changing so rapidly, many leaders are struggling to find new ways to make a significant and positive impact on their team. The key, says Tom Ziglar, is to consistently bring out the best in everyone by focusing on ten core virtues: kindness, humility, respect, persistence, selflessness, encouragement, positive expectations, self-control, firmness, and hope. 
  Delivering cutting-edge new research, wisdom gleaned from experience, and poignant insights from his work at Zig Ziglar Corp, Tom Ziglar identifies the communication styles that will keep everyone on the same page, regardless of their working environment. He also emphasizes the importance of closing the "empathy gap" between management and staff in order to create a more connected team that operates to its fullest potential--and how developing each team member's unique dreams, goals, and abilities sets up the company for success. 
  In 10 Leadership Virtues for Disruptive Times, Ziglar shows why "coach leadership," instead of management leadership, is the best way to lead through immense change and challenge. It is essential guidance for leaders who want to coach their teams through inevitable periods of disruption with the goal of helping them thrive at home and at work. 
  Accompanying graphics, a coaching worksheet, an example coaching conversation, and a DISC personality analysis are available in the audiobook companion PDF download

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  The Kill - How to Close Every...

  Mark Stevens

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  Do you want to join the ranks of the top salespeople in your industry? Well, the rules have changed! No more diplomatic, play it by the old rules salesmanship. It's not enough to simply seek a sale...you must mount an overwhelming offense and move in for The Kill. 
  
  
  In this provocative new audiobook, Mark Stevens provides a roadmap for doing just that. He will tell you how to:
  
  Completely control the agenda
  Introduce the element of surprise
  Develop an offer that is virtually irresistible 
  Based on real world experience, The Kill is an indispensable tool for exceptional success.

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  The Science Of Being Great

  Wallace D. Wattles

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  The Science Of Being Great is the third book in the The Science Of... series. In this book, Wattles rounds out the trilogy with his unique perspective on how you can attain greatness and tap into the Principle of Power to unleash your inner genius and become what you want to be. Here is an excerpt from the first chapter of the book: "Any Person May Become Great. There is a Principle of Power in every person. By the intelligent use and direction of this principle, man can develop his own mental faculties. Man has an inherent power by which he may grow in whatsoever direction he pleases, and there does not appear to be any limit to the possibilities of his growth. No man has yet become so great in any faculty but that it is possible for some one else to become greater. The possibility is in the Original Substance from which man is made. Genius is Omniscience flowing into man. Genius is more than talent. Talent may merely be one faculty developed out of proportion to other faculties, but genius is the union of man and God in the acts of the soul. Great men are always greater than their deeds. They are in connection with a reserve power that is without limit. We do not know where the boundary of the mental powers of man is; we do not even know that there is a boundary. The power of conscious growth is not given to the lower animals; it is man's alone and may be developed and increased by him. The lower animals can, to a great extent, be trained and developed by man; but man can train and develop himself. He alone has this power, and he has it to an apparently unlimited extent." In this digitally mastered audiobook the narrator captures the spirit and enthusiasm of Wallace Wattles, and his captivating voice makes it a pleasure to digest and learn the material. One of the best audio editions of this book.

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  Summary of Moises Naim's The End...

  Falcon Press

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  Buy now to get the key takeaways from Moises Naim's The End of Power. 
    
  Sample Key Takeaways: 
  1) Power is simply defined as the ability to make others do or stop doing something. Power as we know it today is undergoing a huge transformation, one which has potential to change history and the world.  
  2) Power is changing because it is no longer solely in the hands of the big players in the world, as in large institutions or organizations. It’s slowly seeping out into the hands of other, smaller players.

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