The Consumer Behaviour Book - Exploring the reasons why emotions are so important in decision - making

Anthony Tasgal

Synopsis

Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. This book combines elements of economics and psychology to help you understand how and why consumers behave the way they really do.

Using behavioural economics as the foundation, the author explains the anomalies in consumer choices and what really influences human behaviour, preferences and decision-making.   Often the case, emotional as well as economic factors play a vital role in consumer behaviour. Therefore, behavioural economics can be an important aid to business and marketing strategies by understanding how consumer decisions can be influenced.

Disponible depuis: 27/06/2024.

Business et Économie

D'autres livres qui pourraient vous intéresser

Rare Leadership in the Workplace...

Jim Wilder, Marcus Warner

Revive your leadership. Grow healthy teams. See great results.Healthy teams begin with healthy leaders, and at the heart of this dynamic is emotional maturity—the quality the greatest leaders possess.Combining cutting-edge brain science with decades of counseling and consulting experience, Rare Leadership in the Workplace shows you how to take your leadership and your team to the next level. It will equip you to:Cultivate emotional maturity in yourself and othersDevelop the four habits of R.A.R.E. leadersPromote a strong group identityKeep relationships bigger than problemsIncrease productivity through trust, joy, and engagement 
Whether you are burnt out or just looking to improve, this book can help. When you prioritize people and lead from a secure identity, you’ll be amazed at the freedom you feel and the results you see. You can lead from a healthy place, respond rather than react, and build the team of your dreams.If you want to take your organization to the next level, it starts with you. Read Rare Leadership in the Workplace and be equipped to lead enthusiastic, emotionally mature, relationally connected teams.

Voir livre

Tribes: Book summary & analysis

Logan Crest

This content is an independent and unofficial summary created for informational and educational purposes only. It is not affiliated with, authorized, approved, licensed, or endorsed by the original author or publisher. All rights to the original work belong to its respective copyright holders. This summary is not intended to substitute the original book, but to offer a concise overview and interpretation of its main ideas.

Unlock the power of leadership with Tribes, a transformative guide to understanding the dynamics of human connection and influence. This audiobook explores the timeless concept of tribes—groups united by shared interests, beliefs, or goals—and reveals how anyone can step up to lead them. Through compelling insights and real-world examples, you’ll discover how to inspire others, overcome resistance, and create lasting change.

In this engaging and motivational journey, you’ll learn:

The core elements of a successful tribe: leadership, purpose, and communication.
How to navigate fear and embrace the courage to lead.
The role of faith and trust in building strong, resilient communities.
Practical strategies for driving change and celebrating progress.

Whether you're leading a team, building an online community, or seeking to make an impact in your personal life, Tribes provides the tools and inspiration to become the leader your world needs. With actionable insights and a dynamic tone, this audiobook is perfect for anyone striving to enhance their productivity and influence.

Start your journey today and discover the power of tribes. Your voice matters, and your tribe is waiting.

Voir livre

Managing Overthinking

Harvard Business Review

Get your mind unstuck. 
 
 
 
It can be challenging to be mindful when you're trapped in your own head. Overthinking comes in many forms—overanalysis, perfectionism, worry, rumination—and each of these can be harmful to your productivity and well-being at work. 
 
 
 
This book will teach you how to understand what type of overthinking you are experiencing, realize when you're cycling in a mental loop, and break free so that you can trust your gut, make a decision, and move forward with confidence. 
 
 
 
This volume includes the work of Alice Boyes, Melody Wilding, Thomas H. Davenport, and Sian Beilock. 
 
 
 
HOW TO BE HUMAN AT WORK. The HBR Emotional Intelligence series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

Voir livre

The Ultimate Guide to Great...

Scott Jeffrey Miller

Read by the author. 
Easy, practical guidance on how to make the most out of your mentorship journey. 
Being a great mentor leads to thriving, engaged employees on both sides of the mentor-mentee relationship and helps drive renewed purpose. There are growing expectations and interest in business today that leaders will make themselves available as mentors to provide future leaders growth opportunities and help them grow in their roles. There is also plenty of evidence that shows how impactful mentorship can be for the mentors when approached with the right mindset.  
The Ultimate Guide to Great Mentorship walks mentors through the mentorship journey, from setting initial expectations and goals, to tracking progress, to identifying when it is time to find new opportunities. Filled with practical sample plans to make the experience much more impactful for all parties, this timely guide takes the ambiguity out of how to be a great mentor.Learn how mentor-mentee relationships work best for both parties.See how other top leaders approach mentorship and what works and what doesn’t.Keep your mentorship journey on track with practical forms and timelines to work on with your mentee.See how being a great mentor leads to personal and professional growth and renewal for you as well as your mentee! 
  
Accompanying exercises and QR codes are included in the audiobook companion PDF download.

Voir livre

The Science of Getting Rich

Wallace D. Wattles

💡 Ready to learn the real science of getting rich? 
 The Science of Getting Rich by Wallace D. Wattles is the motivational audiobook that has transformed the lives of millions around the world. More than just a self-help guide, it’s a practical roadmap to attract wealth, build a winning mindset, and achieve financial success through the power of thought. 
🎧 This audiobook walks you through the timeless principles of the law of attraction applied to money. Wattles shows you how to train your mind to become a true magnet for abundance, using focused and deliberate thinking. 
Whether you're an entrepreneur, freelancer, or simply someone ready to change their financial reality, this motivational audiobook is your gateway to a new life. 
 It’s not magic. It’s science. It’s the science of getting rich.

Voir livre

Create More - Lessons Learned...

Len Jessup

Whether you’re launching a new venture or leading change from within, entrepreneurial leadership is the key to building something that lasts. In Create More, Len Jessup shares transformative lessons from a life spent navigating the frontiers of innovation.

Voir livre