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Synopsis

For centuries, the Inuit people of Alaska and Canada have thrived  in some of the harshest lands on Earth. In the long Arctic winters  that last from October to May, food is scarce and survival is a  struggle. Nothing grows on the icy land and the Inuit are forced to  rely upon the animals of the land and sea to provide their  sustenance. They hunt the caribou that roam across the tundra; they  hunt the seals and walrus that swim along the shore; they fish in  freezing, rough seas; and, every year, the Inuit hunt the most  treacherous but prized prey of all, the whales that live in the  deep ocean.   Just like the Inuit, when businesses reach a certain stage of  growth, they face a choice between making many small, safe sales  and concentrating on a small number of big accounts that are hard  to find, hard to land and that involve greater risk. The dynamic is  the same as when the Inuit make the conscious decision to defer  easy hunts for seal and caribou and set out to sea in their umiaks  to find whales. Selling to large accounts is the key to generating  significant growth in sale and revenues. In business, as in the  Arctic, it pays to become a whale hunter.

Durée: environ 7 heures (06:39:02)
Date de publication: 20/07/2020; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Business et Économie