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Synopsis

Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.

Durée: environ 7 heures (07:25:52)
Date de publication: 07/02/2011; Unabridged; Copyright Year: 2011. Copyright Statment: —

• Business et Économie