HöRPROBE ABSPIELEN
The New Rules of Green Marketing - Strategies Tools and Inspiration for Sustainable Branding
Anonym
Verlag: Ascent Audio
Beschreibung
Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.
Dauer: etwa 7 Stunden (07:25:52) Veröffentlichungsdatum: 07.02.2011; Unabridged; Copyright Year: 2011. Copyright Statment: —
