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Synopsis

Professional Services Marketing is a fully field-tested and  research-based approach to marketing and client development for  professional services firms. Based on insight from firms that  succeed and the science of how clients buy, it's the perfect book  for consultants, attorneys, accountants, engineers, and other  professional service providers.     The book covers five key areas that are critical for firms that  want to grow their revenues and themselves-creating a marketing and  growth strategy; establishing a brand and reputation; implementing  a marketing communications program; lead generation strategies; and  developing business by winning new clients. It includes mini-case  studies that illustrate major points and quotes and stories from  well-respected professionals in the industry. Most professional  service providers don't understand enough about marketing and many  books on the subject are full of bad advice.    Professional Services Marketing separates the wheat from  the chaff to offer readers nothing but the best, most effective,  and proven strategies and tactics for consistent growth.

Durée: environ 9 heures (09:05:32)
Date de publication: 20/07/2020; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Business et Économie