• 0
• 0
• 0

Synopsis

In less than a decade, salesforce.com has grown from a simple idea  to a company with a billion dollars in revenue and the market  leader of a new $52 billion industry that it created. How did  salesforce.com grow from a start up in a rented apartment into the  worlds fastest growing software company? Marc Benioff, the  visionary founder, chairman and CEO of salesforce.com, and his team  have created and employed new business, technology, and  philanthropic models tailored to this time of extraordinary change.    Through compelling, candid, and unlikely first person stories,  Benioff shows how salesforce.com pioneered a simple idea  (delivering business applications as a service over the Internet)  to change the way all businesses use software applications, and  ultimately, change the way the software industry works. With  Benioffs unconventional advice and unusual call-out lessons  from the Salesforce.com Playbook, any business can go  against the grain, rapidly change the game, and learn how to  achieve success on demand. This book will help you:      Align your organization through Benioffs proprietary  management tool, V2MOM, which until now, only a limited number of  people had access. Those who do useV2MOMincluding all  salesforce.com employees and prominent business leaders who are  Benioffs friendshave found significant  benefits.     Evolve a product or service from adoption to addiction by using  Benioffs Feedback Loop, which allows you to  give customers what they ask for (not what you think  theyll ask for). Legendary company founders Michael Dell and  Howard Schultz both turned to Benioff when they reclaimed the CEO  reigns of their companies to learn how to use this process, as well  as salesforce.coms Ideas technology, because  they work.    Build Street Teams (an idea Benioff borrowed  from hip-hop personality MC Hammer) and develop customer  testimony (learned from the Reverend Billy Graham) to turn  customers into evangelists for your brand.      Scale your company by using Benioffs process of  intelligent reaction, not grand design, which allows  you to best respond to the changing marketplace and reap the  rewards of constant innovation.      Establish an international presence quickly by thinking  globally from the very beginning, and raise significant start-up  money through unconventional means.      Integrate philanthropy into your business model with the  unique model Benioff invented for salesforce.com and that has since  been copied by myriad companies, including Google for its new  foundation.

Durée: environ 8 heures (07:54:44)
Date de publication: 20/07/2020; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Business et Économie