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  Game Changer - The Untold Story...

  Davis Truman

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  "Game Changer: The Untold Story of Nike Air Jordan And Its Successful Marketing" is a captivating exploration of the rise of the Air Jordan brand and its profound impact on sports and popular culture. This book reveals the strategic marketing genius behind Nike's groundbreaking campaigns and the transformative partnership with basketball legend Michael Jordan. Through a compelling narrative, it showcases the challenges, triumphs, and evolution of the Air Jordan line, offering valuable insights into effective marketing and brand storytelling. A must-read for sports enthusiasts and marketing professionals, this book unveils the untold story behind one of our most influential marketing campaigns.

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  Estimating Construction...

  Michaela Stone

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  Estimating the cost of a project is critical to your business success. Done correctly, your company is profitable. Done wrong, you lose money. Michael Stone, a successful construction business consultant and trainer, shares his years of experience estimating residential projects in this manual. 
  If you're estimating remodeling, renovation, new homes, specialty work, or light commercial projects, this book is for you. The book is divided into multiple short chapters for easy reference, discussing:methods of estimatingdetails to tie downestimating laborlabor rates, how to calculate and which to useworking with other contractorsaccounting for errorsadjusting for difficultymaterial and installed allowancesmuch more 
  Estimating isn't difficult when you have a system. The purpose of this book is to help you create that system. It's an approach that helps you estimate without having to think about the process. An orderly approach makes estimating easier and more accurate. 
  Estimating is work, requiring dedication, focus, and practice to get right. It isn't as difficult when you have a system in place. The size of the project might vary but the process doesn't change. This book is about learning the process. 
  This book doesn't guarantee perfect estimates or a profit on your jobs. It's up to you to do the work. By following the principles, the system you develop will improve the ease and accuracy of your estimates, and that will make your company more profitable. 
  Written and narrated by Michael Stone, author of Markup & Profit; A Contractor’s Guide Revisited, a top-selling business management book for the construction industry, and Profitable Sales: A Contractor's Guide, a guide to successfully navigating the world of residential remodeling and specialty sales.

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  The New Nimble - Leading in the...

  Jay Sullivan

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  Transform your organization into an adaptable and flexible innovator. 
   
   
   
  In The New Nimble: Leading in the Age of Change, accomplished author, professor, and consultant Jay Sullivan delivers a clear, tangible, and actionable guide to implementing flexibility and creativity in your enterprise. Through interviews with senior leaders from a wide array of industries and disciplines, the author shows you the trends and behaviors that allowed successful organizations to navigate the changing realities and complexities that have defined recent years, including the COVID-19 crisis, the increasing awareness of racial injustice in society, and the January 6th insurrection. This book demonstrates how organizations can internalize and institutionalize lessons from recent paradigm shifts in thinking and learn how to apply those lessons to their everyday operations and to prepare for the next major challenge. 
   
   
   
  The questions at the end of each chapter become your playbook for debriefing how your organization handled the myriad shifting realities of the last few years. That ongoing discussion with your team will prepare you to be more nimble as the next change appears.

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  Secrets Of Closing Sales

  Charles Roth

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  Secrets of Closing Sales is a timeless guide for anyone serious about mastering the art of selling. This audiobook delivers clear, actionable advice on how to decode a prospect’s unspoken signals, respond confidently to objections, and uncover the hidden emotional triggers that drive buying decisions. 
  With classic insight and modern relevance, Roth reveals the psychological strategies behind closing the sale—including the subtle power of The Will to Win and the importance of First Building the Foundation. From understanding The Buying Complex to recognizing The Right Time to Close, every chapter is packed with high-impact techniques that are as simple as they are effective. 
  You’ll learn proven methods such as The Subordinate Question, Action-Narrative Closes, and how to make Every Sale Stay Closed. Roth also explores advanced tactics including critical path selling and group persuasion strategies—tools vital for today’s competitive marketplace. 
  Whether you're new to sales or a seasoned professional, this audiobook is your fast track to improved results and lasting client relationships. As one listener put it, “You’ll be struck by how simple and effective many techniques are.” 
  Narrated for clarity and motivation—this is the sales playbook you’ll come back to again and again.

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  Keep Taxes Away From Your Wealth...

  Richard Canfield, Henry Wong,...

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  How can you Keep Taxes Away from your wealth? 
  There are only two fundamental guarantees in life, death and taxes. Your proverbial 
  nest egg is not a guarantee. But, what if you could have greater control over your 
  money? What if you could protect more of what you earn from being taxed away from 
  you? Would you want to know how? For most, taxes are seen as part of life and 
  accepted as another governmental control to live with. We are here to tell you it doesn’t 
  have to be this way! 
  By picking up this book, you will learn the challenges most Canadians face when saving 
  for their future. We will explore the current tax system, the inherent overspending by the 
  government, and how conventional wisdom toward financial growth is failing Canadians. 
  But more importantly, we will share the proven methods for growing and preserving your 
  wealth by shielding your hard-earned money from excessive taxation. The knowledge 
  we share will benefit you and future generations in experiencing a healthier, more 
  robust financial life!

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  Not For Sale - How to survive...

  E.B. Tucker

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  Market luminary and author of Why Gold? Why Now? and The Tucker Letter shares the story of his path from troubled teen to business success. 
  This touching collection of stories reveals trying times for a bright young boy unaware of his alternative learning style. Born in rural eastern North Carolina to a structure ill-suited for nonconformists, he was outcast from day one. 
  Tucker reveals what it’s like to grow up under harsh religious zealotry, rigid cultural norms, and a fear-based regime. Then to transition to what he slowly learned is a magical life, not to be missed. 
  His emancipation from highly controlled systems evokes the uncontainable spirit in all of us. The small voice within that tells us we have something special, and important to share with the world. When we do, we’re happy, and often successful. 
  From day one we’re up against parents, teachers, bosses, and a society that needs us to be a certain way…for its convenience. 
  Not For Sale walks the bumpy road of independence. Step by step, you’ll see every part of the journey. It may be the encouragement you need to walk your own unique path.

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