D'autres livres qui pourraient vous intéresser

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  The 16 Human Desires That Make...

  Reece Wideman

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  Why do people buy? 
  Beneath every purchase decision lies a deeper psychological trigger—one of sixteen core human desires that quietly influence behavior, motivation, and choice. 
  In The 16 Human Desires That Make People Buy, Reece Wideman breaks down these universal drivers with clarity and real-world insight, revealing how desire shapes everything from consumer behavior to personal ambition. This audiobook explores how power, status, belonging, curiosity, security, and meaning influence decisions—often without us realizing it. 
  Designed for creators, entrepreneurs, marketers, and anyone curious about human psychology, this audiobook offers a deeper understanding of why people act the way they do—and how recognizing these patterns can change how you communicate, create, and connect. 
  Clear, practical, and thought-provoking, this audiobook invites listeners to see human behavior through a sharper, more intentional lens.

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  Marketing Alternative...

  Hemali Dassani, Nanda Kuppuswamy

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  Master the process of effectively marketing alternative investments—a critical but overlooked aspect of ensuring fund success 
   
   
   
  Investment funds with great performance and potential often fail for one simple reason—the enormous challenge for investor relations and fundraising professionals to raise the necessary capital to make the fund profitable. 
   
   
   
  The only book to tackle this critical issue, Marketing Alternative Investments builds on the experiential wisdom and best practices from numerous thought leaders in the industry and provides a comprehensive look at investor-centric marketing and fundraising strategy. 
   
   
   
  Whether you work in hedge funds, private equity, or are aspiring to be part of one, you'll gain invaluable insights into understanding investors and the investment landscape to create a successful marketing campaign. 
   
   
   
  Effective fundraising and investor relations is key to the growth of alternative investments. This thorough guide delivers the information, insight, tools, and best practices for strategically marketing alternative investments.

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  After Disney - Toil Trouble and...

  Neil O'Brien

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  The untold succession struggle at Walt Disney Productions following the death of its founder, and the generational transformation which led to the birth of the modern multibillion-dollar animation industry. 
    
  Walt Disney left behind big dreams when he died in 1966. Perhaps none was greater than the hope that his son-in-law, Ron Miller, would someday run his studio. Under Miller's leadership, Disney expanded into new frontiers: global theme parks, computer animation, cable television, home video, and video games. Despite these innovations, Ron struggled to expand the Disney brand beyond its midcentury image of wholesome family entertainment, even as times and tastes evolved. Tensions between Miller and Walt's nephew, Roy E. Disney, threatened to destroy the company, leading Wall Street "Gordon Gecko" types to come after Mickey Mouse. 
    
  At the same time, the aging Animation Department—once the core of Walt's business—was one memo away from shutting down forever. Rather, thanks to the radical efforts of Walt's veterans to recruit and nurture young talent, it was revived by this sudden influx of artists who would go on to revolutionize the film industry. Additionally, this new generation would prove over time that animation was so much more than just kids' stuff—it was a multibillion dollar industry. 
    
  This is the upstairs-downstairs story of the executives and animators who clashed and collaborated to keep America's most storied company alive during the most uncertain period in its one hundred year history.

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  Revamp Your Life: Easy Steps to...

  Sullivan Carrington

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  Revamp Your Life: Easy Steps to Stop Procrastinating and Thrive 
  Are you eager to advance in your career and gain the knowledge needed to transform your habits, unlock your potential, and live your best life? 
  Looking for a comprehensive resource that covers everything you need to break free from procrastination and thrive? 
  Your search ends here! 
  This guide is your ultimate companion for enhancing your understanding, applying your skills, and engaging in practical exercises. With this resource, you're set up for success. 
  Updated to reflect the latest strategies and insights for 2024-2025. 
  Key features of this enhanced guide include: 
  - In-depth insights on transforming habits to achieve your goals 
  - Clear explanations of techniques to unlock your full potential 
  - Effective strategies for overcoming procrastination and thriving in your endeavors 
  What sets our guide apart is its thorough approach, critical for your success. Concepts are not just touched upon; they are examined with clarity and detail. 
  Please note that this guide is an independent resource and is not affiliated with any official organizations. 
  Crafted with a clear structure and easy-to-understand language, our guide ensures a smooth progression between topics. Say goodbye to complex jargon and embrace content that is clear, precise, and technically sound. 
  So, why wait? Click the BUY NOW button, secure your guide, and embark on your journey to transforming your life! 
  Start your journey today toward a revitalized and fulfilling life!

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  Location location leadership My...

  Sven Odia

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  When Sven Odia began his career at Engel & Völkers, the most important items in his office were a fax machine and a photocopier, which he used to create exposés by hand. Twenty-seven years later, Sven Odia has achieved what many dream of: starting as an apprentice at Engel & Völkers, he has had a remarkable career in the real estate industry and has worked his way to the top of the company. He took on responsibility early on and started as an entrepreneur within the company. His masterpiece: building the Engel & Völkers licensing business abroad. Odia has thus played a decisive role in shaping the fortunes of the real estate company: from its beginnings in Mallorca to its expansion into the USA – with courage, vision and hard work, Odia conquered new markets.
  
  In his book, he shows what good leadership is all about and wants to empower people to write their own success stories. His credo: people don't follow brands or companies, they follow people! A performance-enhancing corporate culture only works if it is exemplified by management day after day. Odia openly and honestly shows how he has dealt with crises, what an immensely important role culture plays in a company, and how executives effectively initiate real change. A must-read for all executives and those who aspire to write their own success story.

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  Cracking the Modern PM Interview...

  Alex Trottier

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  Cracking the Modern PM Interview is an essential guide for aspiring and experienced product managers navigating today’s highly competitive job market. This book provides a deep dive into the modern expectations for product management, from mastering Product-Led Growth (PLG) strategies and setting effective OKRs to building cross-functional collaboration skills and tackling technical interview challenges. Covering all stages of the hiring process, it teaches readers how to communicate with clarity, lead with vision, and showcase the adaptability that top tech companies demand. 
  The book includes actionable insights for demonstrating your value as a product manager, addressing questions about AI, remote work, and sustainability, and preparing for complex scenarios that come up in real-world product management. Designed to help you stand out in every interview, Cracking the Modern PM Interview offers strategies for both entry-level and senior product roles, including how to rise to director or CPO positions. With real-world examples, key frameworks like the STARR method, and detailed guidance on resumes, cover letters, and pitching yourself, this book is packed with everything you need to advance your product management career and secure a role in today’s tech landscape. 
  Perfect for anyone aiming to stay ahead, whether they are breaking into product management or seeking career advancement, this guide equips readers with the essential tools to navigate and excel in modern product manager interviews.

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