Weitere Bücher, die Sie mögen werden

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  Pink Cars and Pocketbooks - How...

  Jessica A. Brockmole

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  A fascinating history of how the automotive industry and consumers battled to define what women wanted in a car. 
    
  Since the commercial introduction of the automobile, US automakers have always sought women as customers and advertised accordingly. How, then, did car culture become so masculine? In Pink Cars and Pocketbooks, Jessica Brockmole shares the untold history of women's relationship with automobiles: a journey marked by struggle, empowerment, and the relentless pursuit of independence. 
    
  This groundbreaking work explores the evolution of women's automotive participation and the cultural shifts that have redefined their roles as drivers, mechanics, and consumers. Brockmole traces the rise of gendered marketing of automobiles over the course of the twentieth century. Auto companies created ads that conformed to commonly held ideas about women's relationships with automobiles. As the century progressed, marketing to women became less informative and even more gendered: the automotive industry portrayed women as passengers, props, or reluctant drivers, interested primarily in aesthetics. And yet, by the 1970s, female drivers were communicating directly with each other, forming clubs, and teaching each other through women-focused repair manuals.  
    
  By examining market research studies, advertising archives, trade journals, women's magazines, newspapers, driving handbooks, and repair manuals, this book shows how women bought their way into the automobile and masculine car culture. Brockmole uncovers the stories of pioneering women who defied conventions, such as trailblazer Alice Ramsey, the first woman to drive across the United States in 1909, and Barb Wyatt, whose contributions to automotive manuals broke new ground. Women have always been users of technology, and this book illustrates how the auto industry evolved—as well as how it chose not to evolve—in response.

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  Iron Brigade and Stonewall...

  Editors Charles River

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  The Eastern Theater of the Civil War saw the bloodiest and most famous battles, as well as the biggest losses, giving the Iron Brigade a chance to demonstrate its mettle during legendary confrontations with Robert E. Lee’s Army of Northern Virginia, particularly at the battles of Second Bull Run, South Mountain, Antietam, and Gettysburg. In fact, the brigade suffered the highest percentage of casualties of any brigade in the Civil War, rendering it almost incapable of maintaining a fighting force by June 1864, during the middle of Ulysses S. Grant’s Overland Campaign. 
  General Thomas Jonathan Jackson and his brigade earned the nickname “Stonewall” at First Manassas by turning the tide of that battle, and they would become known as the legendary foot cavalry by bottling up 3 different Union armies in the Shenandoah Valley in 1862. Although Stonewall Jackson and the Stonewall Brigade may share the most famous nickname to come out of the Civil War, it’s still unclear whether Barnard Bee, the general who provided the legendary name at First Manassas, meant it as a complaint that they were not moving or as a compliment for standing resolute in the heat of battle. 
  Regardless, the Stonewall Brigade went on to fight in every major battle in the Eastern theater of the American Civil War, to the extent that of the 6,000 men who fought with the brigade over the course of four years, less than 200 remained by the time General Robert E. Lee surrendered at Appomattox Courthouse on April 9, 1865. They were organized, trained, and mentored by one of the most revered military leaders in American history, and they made a decisive impact on battles like First Manassas, the 1862 Valley Campaign, and Chancellorsville. The brigade was virtually a spent force by the end of the Battle of Spotsylvania Courthouse in May 1864, which took place nearly a year after Stonewall Jackson himself had been mortally wounded at Chancellorsville.

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  Influence

  Robert Cialdini

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  This work provides a concise synthesis of the key insights and analysis from Influence. It is an independent summary, not the original book, and has no affiliation with or endorsement from the original publication. Created for readers who want a clear, thought-provoking overview, it distills the central themes and ideas while preserving the depth and relevance of the work. 
  A classic exploration of the psychology of persuasion, explaining the key principles that make people say “yes” in sales, marketing, politics and everyday life. Drawing on experiments and real-world examples, it reveals how reciprocity, social proof, liking, authority, scarcity and consistency shape our choices, often without our awareness.

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  Don't Take It Personally -...

  Eviatar Zerubavel

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  Along with the concepts of social role, social group, social network, social class, and social structure, the notion of impersonality is one of the pillars of the sociological imagination: the ability to think beyond individuals and see them as members of particular social categories. Although almost every sociologist is at least implicitly cognizant of the fundamental contrast between personalness and impersonality, it has yet to be explicitly conceptualized. 
   
   
   
  Don't Take It Personally comprehensively addresses the fundamental distinction between the specific and generic visions of personhood. Over the course of the book, Eviatar Zerubavel articulates the fundamental features of impersonality; the process of producing impersonality; the impersonal logic underlying the notion of individuals as countable quantities; the relationship between modernity and impersonality; and considers what is gained and what is lost by impersonalizing so much of social life. 
   
   
   
  Drawing on fascinating examples from diverse social contexts, Don't Take It Personally introduces a general framework to better understand the deeper connection between seemingly disparate phenomena, from racial profiling and hate crimes to "secret Santa" gifting.

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  The Social Contract

  Jean-Jacques Rousseau

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  Jean-Jacques Rousseau's "The Social Contract" is a cornerstone of political philosophy, proposing that true sovereignty lies not with rulers, but in the general will of the people. Rousseau argues for a society where individuals enter into a collective agreement to create a government that reflects the common good, challenging the foundations of the traditional monarchy. His ideas on liberty, equality, and democracy have inspired revolutionary movements, making this work a seminal text in shaping modern political thought. Read in English, unabridged.

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  Body Art - The Ultimate Form Of...

  Owen Jones

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  I hope that you will find the information helpful, useful and profitable. 
  It could easily be argued that body art is more popular than at any time in history. In days long gone by, sailors were the most heavily tattooed sector of society, but for decades now, that sector is the youth, which is a larger group than those who put to sea. 
  Not only has actual tattooing found a wider demographic, but technology has expanded the methods that can be employed to enhance our bodies. Nowadays, for example, you can get a fake tattoo that will last a couple of days for a special event. In a similar vein, women can be body-painted and the casual observer would be forgiven for not seeing a naked lady. 
  This doesn’t work so well for men, for obvious reasons! 
  You can also get fake tans, hair dyes, and nail varnishes that can easily be applied at home. There are also teeth whitening, cheap wigs, and coloured contact lenses available. Not to mention cheap sunglasses and fake glasses of numerous kinds. 
  The ultimate form of body art is plastic surgery. Many ordinary people aspire to plastic cut, tucks and nips these days – it is not only the privilege of the rich and famous. In fact, some countries, like Thailand, offer holidays that include plastic surgery (and other forms), so that your friends will hardly recognise when you return from a month’s holiday! 
  In fact, with all the options for body art available on a typical Western high street, no-one need look the same two days running! 
  The information in this ebook on various aspects of body art and related subjects, such as piercing, body painting and tattoos, is organized into 18 chapters of about 500-600 words each. 
  I hope that it will interest those who like to write a diary and blog, or would like to, plus webmasters who need content for their online publications.

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