D'autres livres qui pourraient vous intéresser

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  Hype Machine: Inside the Cult of...

  Joshua Oliver

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  On 2 November 2023, in one of the largest fraud trials in history, Sam Bankman-Fried was found guilty of stealing billions of dollars from the customers of his crypto-exchange, FTX. How did this 31-year-old Californian in flip-flops, board shorts and a T-shirt manage to become one of the most famous CEOs in the world? How did greed, fear and free money inflate the crypto bubble until it finally popped with devastating consequences for millions of people who lost money in the crash? Who were the enablers, investors and innovators who transformed the original promise of crypto into a digital Wild West? Hype Machine is the definitive story of the boom and bust of crypto, written by award-winning Financial Times journalist Joshua Oliver. Expansive, nuanced and eminently entertaining, it demystifies the crypto circus by following the journeys of its most influential participants and the trajectory of SBF, its enigmatic ringmaster.Oliver, who reported on the crypto crash with extensive access to SBF himself, introduces listeners to the people and ideas that shaped crypto's wild rise and fall, including Arthur Hayes, Changpeng Zhao and the coterie of acolytes who surrounded FTX. Through exclusive interviews, compelling research and with ringside seats at the trial of the decade, he paints a vivid, detailed and tragi-comic picture of this defining financial moment of our times.

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  Deploy Empathy - A Practical...

  Michele Hansen

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  Deploy Empathy will help you learn the skill of interviewing your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes. 
  Empathy is a skill that anyone can learn. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks. 
  By the end of this book, you’ll be able to interview customers and potential customers with confidence. 
  "A smart look at one of business's most overlooked but critical topics." - Morgan Housel, Partner at Collaborative Fund and Author of the International Best-Seller The Psychology of Money 
  "Deploy Empathy is a rare treat: a deep dive, by an expert practitioner, into customer interviews. In addition to strategic exhortations to keep the interview focused on the customer, the tactical advice about phrasing to draw out their opinions and emotions without biasing them is top notch. I'd heartily recommend it to anyone who builds or sells. 
  Deploy Empathy is, far and away, the best book I've ever read on user interviews, filled with tactical insights that were new even having done hundreds of them." - Patrick McKenzie (aka patio11), Founder, Kalzumeus Software

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  The Story of Thomas Edison and...

  Frank Mundell

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  *The Story of Thomas Edison and the Wonders of Electricity* by Frank Mundell is a captivating biography and scientific exploration that delves into the life and achievements of Thomas Edison, one of history’s greatest inventors. Written with clarity and enthusiasm, Mundell’s work not only recounts Edison’s journey from humble beginnings to global fame but also explains the scientific principles behind his groundbreaking inventions. Through tales of persistence and ingenuity, readers gain insight into Edison’s most famous creations, like the incandescent light bulb and the phonograph, along with other advancements in electricity that changed modern life. The book serves as both an inspiring biography and an accessible guide to understanding the marvels of electricity, highlighting how Edison’s relentless curiosity and hard work contributed to shaping the world.

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  The Storytelling Workbook - A...

  Anthony Tasgal

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  The Storytelling Workbook is a nine-week programme (based on Anthony Tasgal's 'rule of three') to help you learn to better tell your own narrative and present your story whether it be for your CV, your dating apps or your own personal writing. It is an entertaining, instructive and interactive guide to becoming a better storyteller across all facets of your personal and professional life.
   
   Including a mix of case studies, advice and exercises, this workbook is structured into three sections: before, during and after. In the before section, you will learn to free yourself from reductionism, obsession with numbers, facts, data and 'messaging'; in the during section, you will concentrate on finding simplicity, meaning and depth; while finally, in after, you will come to understand how to write less and think more and ultimately to keep writing again and again.

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  Winning the Trading Game with...

  Calvin Stonewell

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  Winning the Trading Game with Unconventional Thinking 
  ⭐⭐ Simplified Audio Guide with Explanations ⭐⭐ 
  Are you aiming to elevate your trading skills and master unconventional thinking to achieve exceptional success?  
  Searching for a comprehensive guide that equips you with everything you need to transform your trading mindset and conquer the markets? 
  Your search ends here! 
  This audiobook is your ultimate companion for deepening your trading knowledge, applying innovative strategies, and engaging in practical exercises. With this, you're poised for success. 
  Updated to reflect the latest trends and techniques in trading. 
  Key features of this enriched guide: 
  - Profound insights into transforming your trading mindset for extraordinary success 
  - Detailed explanations of advanced trading concepts and strategies 
  - Effective tactics for preparation and practical execution 
  Our guide stands out with its thorough coverage, essential for mastering the trading game. Concepts aren’t just skimmed over; they are explored in-depth with precision. 
  Please note that this guide is an independent resource and not affiliated with any official trading entity. 
  Designed with a clear structure and easy-to-understand language, our Trading Mindset Guide ensures smooth transitions between topics. Say goodbye to dense jargon and welcome clear, precise, and technically accurate content. 
  So, why wait? Click the BUY NOW button, secure your guide, and begin your journey to trading success!

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  Forget The Funnel - A...

  Claire Suellentrop, Georgiana Laudi

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  Your product is great. So why is marketing it so hard?Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains…lumpy. Slow. Frustratingly inconsistent.If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.It’s time to stop guessing. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth.

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