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Beschreibung

This content is an independent and unofficial summary created for informational and educational purposes only. It is not affiliated with, authorized, approved, licensed, or endorsed by the original author or publisher. All rights to the original work belong to its respective copyright holders. This summary is not intended to substitute the original book, but to offer a concise overview and interpretation of its main ideas. 
“Crossing the Chasm” offers a battle-tested roadmap for innovators seeking to transform early‐market success into mainstream dominance. You’ll learn to pinpoint the Chasm between early adopters and pragmatists, develop whole‐product solutions that resonate with risk‐averse buyers, and employ beachhead and bowling‐alley strategies to build unstoppable momentum. Dynamic and motivational, this guide equips productivity-focused professionals with step-by-step tactics—from narrowing focus on a single niche to scaling through targeted partnerships and delivering sustainable growth. Whether you’re launching a disruptive technology or revitalizing a mature product, “Crossing the Chasm” provides the strategic clarity and practical playbook to bridge the gap and capture the mass market.

Dauer: 13 Minuten (00:12:53)
Veröffentlichungsdatum: 30.10.2025; Abridged; Copyright Year: 2025. Copyright Statment: —

• Handel & Wirtschaft