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Synopsis

Have you ever felt like ads are following you around the internet? You're not imagining things – and it's just the tip of the iceberg. 
Join Alessandra Di Lorenzo as she pulls back the curtain on the hidden workings of digital advertising. Drawing from over two decades of digital media experience at companies such as Yahoo, Vodafone, eBay, and lastminute.com, she reveals:How your online activity shapes the ads you seeThe true cost of "free" internet contentAdvertising's impact on our choices and well-beingStrategies to take control of your digital experience 
Whether you're a curious consumer or a marketing professional, this book equips you to navigate our ad-saturated world with confidence and awareness. 
Unmask the forces vying for your attention and take control of your digital destiny. Your journey to becoming an ad-savvy web-surfer starts here.

Durée: environ 6 heures (05:33:23)
Date de publication: 11/10/2024; Unabridged; Copyright Year: — Copyright Statment: —

• Business et Économie