Weitere Bücher, die Sie mögen werden

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  Digital Marketing for Business 2023

  Thomas Clarke

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  The future of business growth is digital. Are you prepared?Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever, digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces.In Digital Marketing for Business 2023, the author distills a decade’s worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.This book equips readers with the skills and strategies they need to reach customers and grow their businesses. Whether you are a freelancer selling your services to businesses, an entrepreneur who needs more customers, a student who needs to get up to speed fast, or an online creator, artist, or influencer you will find value in these pages.It doesn’t matter if you have never run a Facebook Ad before or are a successful entrepreneur who just can’t make your digital marketing efforts click, anyone can become a savvy digital marketer by using the tools and tactics presented in this audiobook!Digital Marketing for Business 2023 Explains:- How to use digital marketing channels to connect with more people and win more customers- How to nail down exactly who your customer is and how to create a marketing strategy that reaches those people where they spend time online- How to boost your search rankings and get your business seen by the millions of people using search engines every day- How to use social media marketing to increase engagement and round out an effective marketing strategy.You Will Learn:- How Timeless Marketing Basics Can Be Repurposed for Digital Spaces- Exactly How Digital Marketing Tools Work and How to Use Them- How to Organize and Implement Campaigns that Reach and Convert at Scale- How to Structure Your Digital Marketing Strategy Using Social, Email, Advertising, SEO, and More!

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  Leading Beyond Crisis - The Five...

  Jr. George S. Everly, PsyD Amy...

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  It's hard enough to lead in good times. It's even harder to lead in a crisis. This book teaches the art and science of transformative resilient leadership, a unique leadership style that focuses on spotting the opportunities that emerge from times of adversity, and leverages them to foster resilience and growth. 
   
   
    
  With over seventy years of combined experience training leaders in business, military, sports, and other high-pressure settings, psychologists George S. Everly, Jr., and Amy B. Athey have garnered unparalleled insight into how the best leaders navigate the worst. This book distills their wisdom into practical, accessible chapters and profiles leaders from classical and modern history who demonstrate the five pillars of transformative resilient leadership. 
   
   
    
  Whether you are a CEO, frontline manager, director, teacher, coach, or other leader, you can learn to seize the unique opportunities afforded by crisis to achieve organizational, community, and personal growth.

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  Higher Ground - How Business Can...

  Alison Taylor

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  Today's headlines are full of employee unrest over racial injustice, communities infuriated by corporate environmental impacts, staff anxiety over surveillance, and discoveries of child labor in supply chains. We've traveled far and fast from the old world of business ethics, where black-and-white concerns about bribery and fraud could be addressed with rules and processes. Simply maximizing shareholder value while not breaking the law is no longer an option, but we've never been so confused about what it means to do the right thing. 
   
   
   
  In this eye-opening, indispensable book, NYU ethics professor Alison Taylor argues that amid stakeholder demands and transparency pressures, we can no longer treat ethics as a legal and reputational defense mechanism. Leaders at Davos and the Business Roundtable have called for a new corporate responsibility paradigm, but how to implement their ideas remains an open question as organizations struggle in an atmosphere of heightened expectations and intense suspicion. Offering vivid stories and examples, Taylor brings this complex, risky environment alive to provide a blueprint for how leaders should rethink and reshape their practices. 
   
   
   
  Higher Ground will show leaders how business can navigate this messy paradigm shift, build trust, and achieve long-term strategic advantage in a turbulent world.

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  The Why Behind the Wealth - The...

  Luis Miletti JR

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  You’ve followed the rules, hit your financial goals, and done everything “right”—so why does success still feel unfulfilling? 
  Luis Miletti Jr., CIMA®, CRPC®, has guided clients across all walks of life through the emotional complexity of wealth—and uncovered a common truth: financial success doesn’t always equal fulfillment. 
  In The Why Behind the Wealth, he introduces the North Star Method, a research-backed framework grounded in behavioral finance that helps you stop chasing arbitrary benchmarks and start aligning your money with what truly matters. Blending hard-won advisory insight with human-centered strategy, Miletti walks you through clarity, protection, and provision—the three pillars of a purpose-driven plan. Whether you’re approaching retirement, facing a life transition, or simply wondering why “winning” still feels like waiting, this book gives you the tools to turn financial noise into lasting peace. 
  It’s not about having more—it’s about alignment and purpose. 
  I’m Luis Miletti Jr., Founder of Miletti Wealth Management and a Wealth Manager with almost two decades of experience in the financial industry. For the past 15 years, I’ve had the privilege of working closely with individuals, families and small businesses to help them prepare for retirement, enjoy it with confidence, and create a legacy that lasts for generations. 
  My approach is deeply personal. I don’t believe in one-size-fits-all advice—because no two people share the same story, values, or goals. That’s why I take the time to understand your “why,” and build a plan around what truly matters to you.

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  Gorilla in the Cockpit -...

  Vip Vyas, Thomas D. Zweifel

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  Whether you lead a company, a project or your life, Gorilla in the Cockpit is a smart investment. 
  —Scott A. Snook, Professor, Harvard Business School 
  Open the Megaproject Black Box and Avoid Billion-Dollar Disasters 
  Despite decades of analysis, reports, methodologies and experts, major and megaprojects ($1 billion plus) and change initiatives keep failing, Why? 
  Gorilla in the Cockpit is a revolutionary way to understand project failures. It reveals the hidden drivers of project crashes. The root causes cannot be found in traditional project management books. They are neither technical nor financial. They are human. 
  Gorilla in the Cockpit doesn't stop at diagnostics and explanations. It offers a solution based on latest research in neuroscience, psycholinguistics and behavioral economics, with practical application to real-life projects. Its framework encompasses all steps of managing megaprojects, from design to procurement, stakeholder management to execution, handover to sustainability. 
  Learn how to:Challenge how you see and lead megaprojects—and change programs.Understand the project Black Box and why it drives 65% failure rates.Expose the patterns destroying billions of shareholder value and taxpayer money.Explode the myth that project failure is inevitable.De-Risk your project and boost your success rate. 
  Gorilla in the Cockpit is a rare look behind the scenes of megaprojects by two seasoned experts. If you want to understand what really goes on in big projects, why they fail so often and what it takes for them to succeed, this book is a must-read. 
  —Bent Flyvbjerg, professor at Oxford & Copenhagen, principal author of How Big Things Get Done & Megaprojects and Risk.

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  Write That Book - It's easier...

  S C Cunningham

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  Do you need to successfully write, publish, and market an eBook or novel? Are you launching a product, starting a business, or beginning new career? 
  'Write That Book' is the must-read kick-start for aspiring writers. Giving succinct, no-nonsense, courage, dispelling fears, and providing the tools you need to begin your writer’s life. 
  A walk through: the killer idea, research, word count, outline arc, characterisation, avoiding procrastination, editing, work habits, and story-structure plot-points needed for a successful, captivating manuscript. 
  With practical next-step publishing and marketing solutions, plus candid author anecdotes, Write That Book is an important addition to any beginner’s library. Built from over 20yrs of writing experience, less than an hours read that’ll save years of wasted time. 
  Whether fiction, non-fiction, a private memoire, a how-to guide, launching a business, or novel, there’s an audience out there waiting for your unique voice. Bask in the money-can’t-buy glow of self-accomplishment. 
  5* “Cunningham provides a pep talk and call to action that will have you inspired and motivated to get writing!  There is so much for writers to take away from this helpful and inspiring guide, and I cannot recommend it highly enough!”​​​​​​​ 
  5* "A crisp guide with easy-to-follow simple instructions for new writers to get started on their journey as an author. It helps to debunk worries and empower with feelings of self-accomplishment. A short, thorough, supportive, effective, well-written handbook, with plenty of advice, suggestions, and tools. I recommend reading in one sitting and then revising it again to make a list of action items to follow. For motivation, read it every few months to keep track of your progress and to give yourself a boost."

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