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Synopsis

Most people still think of constraints and lack of resources as  disadvantageous and find ways to avoid them. This book explains why  that has to change for marketers, companies, and individuals.   The Beautiful Constraint is an exploration of  people, enterprises, and companies that have turned apparent  limitations into sources of innovation and advantage. Examples of  beautiful constraints include a tweet, limited to 140 characters  and TED Talks, limited to 18 minutes. Through extensive research,  the book identifies a replicable five-part methodology for people  and teams who want to discover how to make their own constraints a  source of success.    Surface path dependence- the ways of doing things you have  unconsciously become dependent on  Use a propelling question to propel you out of old paths and  into new ways of thinking about the constraint  Can if not Cant because-  keep the solution process focused on how, not if  Stimulate the right activating emotion- the reason for doing  this is to keep you engaged with making a solution  Stubborn adaptiveness- balancing stubbornness with adaptiveness  in individuals and teams    Readers learn about the relationship between creativity and  constraints, and why constraint driven problem solving is so  important in todays business.

Date de publication: 28/07/2022; Unabridged; Copyright Year: 2022. Copyright Statment: —

• Business et Économie