en
Customer Centricity - Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)
Peter Fader
en
The Customer-Base Audit - The First Step on the Journey to Customer Centricity
Bruce Hardie, Michael Ross, Peter Fader
en
The Customer Centricity Playbook - Implement a Winning Strategy Driven by Customer Lifetime Value
Peter Fader, Sarah Toms
