Weitere Bücher, die Sie mögen werden

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  How to Make an Audiobook with...

  Joshua Macrae

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  HOW TO MAKE AN AUDIOBOOK is a step by step guide for independent publishers and authors to help navigate the wide-world of audiobook production. Including budgeting, casting, distribution, prepping manuscripts, recording audio, as well as marketing techniques used by successful authors in the industry. Written by Audiobook Obsession Award winning narrator Joshua Macrae, this guide has been used for years by his authors and potential clients to help determine the scope of their audiobook productions in a fun and exciting way. Even if you kinda maybe wanna dip your toe in the idea of someday maybe turning your manuscript into an audiobook possibly, this is the book for you.

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  Hello My Name Is Awesome - How...

  Alexandra Watkins

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  One of Inc. Magazine’s “Top 10 Marketing Books”: The “must-read” guide to naming products and businesses, updated with new stories and resources (Nir Eyal, author of Indistractable).   Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required.   Watkins lays out in detail the elements of names that suit your target market and make people stop in their tracks and smile—and those that just make them scratch their heads and keep walking. In witty prose and with numerous examples, she reveals how entrepreneurs and businesses can come up with brand names that are evocative and memorable while also leaving room for long-term growth and larger possibilities, and avoid those that leave potential customers cold and are quickly forgotten.    This extensively revised second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and new stories (of both hits and flops). Named a “Top 10 Branding Book” by Branding Journal, Hello, My Name is Awesome is the ultimate guide to naming your product or business.    “Jam-packed with sound advice.” —Publishers Weekly

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  Truth - The Press the President...

  Mary Mapes

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  Previously published as Truth and Duty: The Press, the President, and the Privilege of Power.A riveting play-by-play of a reporter getting and defending a story that recalls All the President's Men, Truth puts listeners in the center of the 60 Minutes II story on George W. Bush's shirking of his National Guard duty. The firestorm that followed that broadcast — a conflagration that was carefully sparked by the right and fanned by bloggers — trashed Mapes' well-respected 25-year producing career, caused newsman Dan Rather to resign from his anchor chair early, and led to an unprecedented "internal inquiry" into the story...chaired by former Reagan attorney general Richard Thornburgh.Truth examines Bush's political roots as governor of Texas, delves into what is known about his National Guard duty — or lack of service — and sheds light on the solidity of the documents that backed up the National Guard story, even including images of the actual documents in an appendix to the book. It is peopled with a colorful cast of characters — from Karl Rove to Sumner Redstone — and moves from small-town Texas to Black Rock — CBS corporate headquarters — in New York City. Truth connects the dots between a corporation under fire from the federal government and the decision about what kinds of stories a news network may cover. It draws a line from reporting in the trenches to the gutting of the great American tradition of an independent media and asks whether it's possible to break important stories on a powerful sitting president.A Macmillan Audio production.

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  How I Magically Unstuck My Life...

  Sandy Gallagher, Bob Proctor

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  Magical and Marvelous!” - L’abri Collective Medallion Winner 
  In his 1974 classic, Zen and the Art of Motorcycle Maintenance, author Persig describes a condition he calls “stuckness,” a place where things break down and we are at our wits’ end to find solu¬tions. Persig encourages us to get unstuck by moving from the familiar to the unfamiliar that leads us to resolve the problems we are facing.Help has arrived. Sandy Gallagher now gives us How I Magi¬cally Unstuck My Life In Thirty Crazy Days to introduce twelve important life lessons to a stuck generation. In her captivating story that expands to a three-book series, Gallagher teaches read¬ers the secrets of getting unstuck and techniques to deliver a life of fulfillment. This classic parable of a young woman looking for help out of her stuckness is more relevant than ever and favorite of readers everywhere.Sandy Gallagher is the cofounder and CEO of the Proctor Gallagher Institute, one of the world’s most prestigious life coaching compa¬nies. For fun, she is an international equestrian champion many times over. She celebrates her unstuckness every glorious day.

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  Crack the Customer Mind Code -...

  Gary Hennerberg

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  Crack the Customer Mind Code upends customary marketing approaches and takes a deeper approach to more successful selling. Based on an analysis of successful marketing campaign patterns, Crack the Customer Mind Code teaches the reader how to align marketing messages that leverage the mind’s natural progression to “yes” through seven steps: 1) identify the persona, 2) stimulate emotion, 3) calm the mind, 4) position or reposition, 5) engage with story, 6) interpret the outcome, and 7) lead prospective customers to give themselves permission to act. With this proven process, organizations can create stronger sales-producing marketing campaigns when the message is aligned with the way in which marketing information is absorbed and processed.

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  The Art of Being Indispensable...

  Bruce Tulgan

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  With new technology, flatter organizations, far-flung virtual teams, and constant change, getting things done at work is tougher and more complex than ever. Managers and executives are trying harder than ever to keep up and stay effective, relying on cross-functional coordination, better planning and resource sharing, simplified processes, and speeded-up work. It's a herculean challenge, and people are struggling. Overcommitment grows and burnout looms.But even amid the seeming chaos of the matrix organization—where you are constantly being asked to do things by people who aren't your boss—there is always that special person who seems indispensable, who seems to thrive on complexity, and who is able to stay focused and positive and get the right things done: This is the go-to person.In this game-changing book, Bruce Tulgan reveals the secrets of the go-to person in our new world of work. Based on an intensive study of people at all levels, in all kinds of organizations, Tulgan shows how go-to people not only behave differently, but also think differently, basing their decisions and actions on their own personal influence rather than on any formal designation of authority. At the heart of the go-to person's unique credo are the basics of "the ask" and the response—a powerful reimagining of how to say yes and when to say no.

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