Weitere Bücher, die Sie mögen werden

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  Summary of Bryce Hoffman’s...

  Falcon Press

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  Summary of Bryce Hoffman’s American Icon depicts how Alan Mulally led the Ford Motor Company through significant crises in the 2000s. Ford had been struggling for decades and was facing the turmoil of the Great Recession, and although Mulally was an outsider, his strong leadership prevented the company from going bankrupt.

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  Communist Manifesto The (version 2)

  Friedrich Engels

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  The Communist Manifesto was conceived as an outline of the basic beliefs of the Communist movement. The authors believed that the European Powers were universally afraid of the nascent movement, and were condemning as "communist," people or activities that did not actually conform to what the Communists believed. This Manifesto, then, became a manual for their beliefs.In it we find Marx and Engel's rehearsal of the idea that Capital has stolen away the work of the artisan and peasant by building up factories to produce goods cheaply. The efficiency of Capital depends, then, on the wage laborers who staff the factories and how little they will accept in order to have work. This concentrates power and money in a Bourgeois class that profits from the disunity of workers (Proletarians), who only receive a subsistence wage.If workers unite in a class struggle against the bourgeois, using riot and strikes as weapons, they will eventually overthrow the bourgeois and replace them as a ruling class. Communists further believe in and lay out a system of reforms to transform into a classless, stateless society, thus distinguishing themselves from various flavors of Socialism, which would be content to have workers remain the ruling class after the revolution.The Manifesto caused a huge amount of discussion for its support for a forcible overthrow of the existing politics and society. (Summary by Mark F. Smith)

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  My Journeys in Economic Theory

  Edmund Phelps

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  Edmund Phelps is among the most important economists of his generation. He developed a new understanding of unemployment and inflation and went on to rethink the roots of innovation.In this book, Phelps tells the story of his role in reshaping economic theory, offering a powerful personal account of a creative and rewarding career. My Journeys in Economic Theory charts two major phases of Phelps's work, illuminating the breadth of his contributions to the field. First, introducing the expectations of wage setters and cofounding the "equilibrium" rate of unemployment, he built the microeconomic foundations for the employment theory pioneered by Keynes and Hicks. More recently, he conceived a theory of "mass flourishing" in which individuals' creativity and society's dynamism fuel grassroots innovation and generate job satisfaction in the process.Phelps recounts his vivid experiences in the world of economics as well as his relationships with luminaries such as John Rawls, Thomas Nagel, Paul Samuelson, and Paul Volcker. At its core, this book shares the joy of intellectual achievement: the excitement of coming up with a new idea that radically departs from prevailing views and the satisfaction of exercising one's own ingenuity instead of applying or developing others' models.

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  RAISE Your Value - 5 Steps for...

  CPA June R. Jewell

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  RAISE Your Value is the ultimate guide to elevating Architecture and Engineering firms out of the trap of commoditization. Learn how to Uncover Hidden Value, Design a Winning Advantage, and Charge More… 
  As your firm pursues business, your staff must navigate difficult conversations around fees and pricing every day. Pressures from existing and potential new clients to lower fees often force your team to give away profits and avoid asking for change orders to get the work and “be competitive.” 
  This groundbreaking book introduces the RAISE Your Value Formula, a framework for guiding A&E leaders and their teams to uncover their unique value proposition and execute a strategy to leverage their value into a winning advantage. 
  In this how-to guide, author June Jewell unpacks the mindset and business practices that are causing your A&E firm to compete on price and provides 5 clear steps to transform your team and business results. 
  Inside, you’ll discover:Why working with clients that don’t share your values is causing problems and lowering your profits.How to Stop competing on price and start winning on value.How to uncover and leverage your hidden value.How to design a winning competitive advantage by creating a unique value proposition and proprietary process that will have clients wanting to work with you!How to develop a strategy to get better clients.And more… 
  Read RAISE Your Value today!

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  The End of Average - How We...

  Todd Rose

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  Are you above average? Is your child an A student? Is your employee an introvert or an extrovert? Every day we are measured against the yardstick of averages, judged according to how closely we come to it or how far we deviate from it. 
  The assumption that metrics comparing us to an average—like GPAs, personality test results, and performance review ratings—reveal something meaningful about our potential is so ingrained in our consciousness that we don’t even question it. That assumption, says Harvard’s Todd Rose, is spectacularly—and scientifically—wrong. 
  In The End of Average, Rose, a rising star in the new field of the science of the individual shows that no one is average. Not you. Not your kids. Not your employees. This isn’t hollow sloganeering—it’s a mathematical fact with enormous practical consequences. But while we know people learn and develop in distinctive ways, these unique patterns of behaviors are lost in our schools and businesses which have been designed around the mythical “average person.” This average-size-fits-all model ignores our differences and fails at recognizing talent. It’s time to change it. 
  Weaving science, history, and his personal experiences as a high school dropout, Rose offers a powerful alternative to understanding individuals through averages: the three principles of individuality. The jaggedness principle (talent is always jagged), the context principle (traits are a myth), and the pathways principle (we all walk the road less traveled) help us understand our true uniqueness—and that of others—and how to take full advantage of individuality to gain an edge in life. 
  Read this powerful manifesto in the ranks of Drive, Quiet, and Mindset—and you won’t see averages or talent in the same way again.

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  How to Write Copy That Sells -...

  Ray Edwards

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  Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs.
   
  In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
   
  You'll also discover the universal hidden structure behind all persuasive copy; how to avoid the most common copywriting mistakes; a simple technique for writing copy that's easy to read; how to write powerful short copy for social media; sample headlines, bullet points, and openings; and much, much more! How to Write Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.

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