Weitere Bücher, die Sie mögen werden

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  The Crash Course - An Honest...

  Chris Martenson

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  The world is experiencing a series of crises. In The Crash Course: An Honest Approach to Facing the Future of Our Economy, Energy, and Environment, Revised Edition, Chris Martenson delivers an incisive and eye-opening exploration that explains why it is the interconnectedness of the various crises that matters most. From energy shortages to climate instability, financial crises, supply chain disruptions, pandemics, war, and crop failures, you'll discover the common factor that is driving them all and how to adapt to volatile new realities and safeguard your own personal wealth, health, and community.In the book, you'll find effective solutions for living with unpredictability and change, as well as: a workable framework for understanding the "how" and "why" of dramatic societal, environmental, and economic transformation; a rich set of solutions, complete with examples, you can use to draw inspiration and motivation to act in your own life; and an expansive amount of new material, fully updated since the last edition. A transformative and thought-provoking strategic playbook for managing increasingly unexpected events, crises, and revolutions, The Crash Course, Revised Edition is an essential resource for anyone concerned about their retirement savings and the world's environment, as well as anyone hoping to become more independent and self-reliant.

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  Brand Seduction - How...

  Daryl Weber

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  An examination of the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this to their advantage. 
   
  In Brand Seduction, author Daryl Weber reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and makes decisions, and the important roles our emotions and unconscious play in our selections. 
   
  Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. 
   
  Praise for Brand Seduction 
   
  “Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters.” —Seth Godin, author of All Marketers Are Liars 
   
  “Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized.” —Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence 
   
  “With solid research and real-world examples, Daryl Weber makes the science of marketing inspiring and actionable. Brand Seduction is a valuable tool for anyone seeking to leverage the power of their brands.” —Nir Eyal, author of Hooked

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  Fail Fast Learn Faster - Lessons...

  Randy Bean

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  In Fail Fast, Learn Faster: Lessons in Data-Driven Leadership in an Age of Disruption, Big Data, and AI, Fortune 1000 strategic advisor, noted author, and distinguished thought leader Randy Bean tells the story of the rise of Big Data and its business impact—its disruptive power, the cultural challenges to becoming data-driven, the importance of data ethics, and the future of data-driven AI.The book looks at the impact of Big Data during a period of explosive information growth, technology advancement, emergence of the Internet and social media, and challenges to accepted notions of data, science, and facts, and asks what it means to become "data-driven."Fail Fast, Learn Faster includes discussions of: the emergence of Big Data and why organizations must become data-driven to survive; why becoming data-driven forces companies to "think different" about their business; the state of data in the corporate world today, and the principal challenges; why companies must develop a true "data culture" if they expect to change; examples of companies that are demonstrating data-driven leadership and what we can learn from them; why companies must learn to "fail fast and learn faster" to compete in the years ahead; and how the chief data officer has been established as a new corporate profession.

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  Chanakaya's 7 Secret of Leadership

  Radhakrishnan Pillai

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  Chanakya, who lived in India in the 4th Century BC, was a leadership guru par excellence. The treasure of his teachings can be found in his book, The Arthashastra, which deals with good governance based on ideal leadership. The concept of the ideal nation in The Arthashastra, called Saptanga, holds that there are seven pillars of a kingdom: Swami, Amatya, Janpada, Durg, Kosha, Dand, Mitra iti Prakritya. For centuries, Indian rulers have used this concept as a model of successful government. In this path-breaking book, Chanakya's 7 Secrets of Leadership, author Radhakrishnan Pillai delves into Chanakya's Saptanga with the real-life example of D. Sivanandhan. Former Director General of Police, Maharashtra and the archetype of an able administrator, Sivanandhan shares his guidelines for effective management, highlighting those that make him a dynamic leader. In Chanakya's 7 Secrets of Leadership, theory meets the practice, academic research meets vast experience in police supervision and an age-old formula is revealed in a modern-day success story. Together, Pillai and Sivanandhan bring Chanakya's model to life. Anyone can use the seven secrets of leadership to run a kingdom effectively. Apply them in your life and the magic of Chanakya's wisdom will transform you into the ideal leader.

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  The Grand Money Chasm - Ten...

  Darryl W. Lyons

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  The Grand Money Chasm is included in the new Morgan James Mini division (small, pocket sized books that are all content, no fluff!) Many grandparents are concerned about their grandkids view of money. Because of today’s abundance, there is a general concern about the lack of appreciation for hard work. However, grandparents can only say so much without overstepping parental boundaries. The Grand Money Chasm will give practical ideas for how grandparents can reframe the way grandkids look at money.

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  Content Marketing Engineered -...

  Wendy Covey

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  Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency.Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond. By the time you reach the last page, you’ll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.

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