Weitere Bücher, die Sie mögen werden

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  Communicating at Work

  Tony Alessandra, Phil Hunsaker

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  In today's competitive workplace, your ability to communicate is your most important business skill.This valuable handbook to better business communication can help you develop the skills you need to succeed. Using real-life examples, it offers practical, easy-to-use instruction in writing effective memos and reports, making memorable presentations, and leading productive meetings. It also introduces key telephone skills, shows you how to interpret body language and personal communication styles -- and teaches you the critical listening and questioning skills you need to get ahead.Whether you're a top manager trying to lead a large organization or one of the millions of people who actually get the work done, Communicating at Work can help you be more effective, get more of what you want out of work, and improve your chances for success.

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  Pow! Right Between the Eyes -...

  Andy Nulman

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  Pow! Radical new methods for reaching jaded, cynical  consumers   Put simply, when it comes to your business, your new idea, even  yourself, this book can be the difference between a Who  cares? and a Holy cow!  Business, both big and small, is in desperate need of new ways  to inspire bored and cynical consumers who have grown weary of the  same old song and dance. In todays information economy, it  doesnt matter how many people you reach, but how much  attention they pay. And the best way to get attention is with the  powerful, but largely misunderstood, element of surprise.  Pow! Enter Andy Nulman with the art of surprise marketing. An  explosive new outlook, surprise marketing solidifies the bond  between you and your customers like nothing else, and keeps them  coming back for more by providing a continuous flow of what they  never expected. Pow! Right Between the Eyes reveals the  secrets, theories, and tactics of surprise marketing, and wields  outrageous real-world examples (and even more outrageous tools like  The Lubricant to Yes and Euphoric  Shock) to help expand the boundaries of the extreme and  create a bigger bang for bigger profits.  On his quest to unlock the secret of why some things knock your  socks off and others put you to sleep, Nulman shares insights from  director Alfred Hitchcock, designer Philippe Starck, playwright  David Mamet, Family Guy creator Seth McFarlane, Harvard  psychologists, songwriters, bloggers, and even the inventor of  Pirate Booty snack chips. And he shows how todays smartest  companies are winning big with surprises stories like:   How Oprahs shocking announcement that  Everybody gets a car! sent her Web site traffic up  800% and helped the Pontiac G6 outsell its competitors by 20%   How Target earns $7 billion a year in free publicity  with stunts like a floating temporary store in New Yorks  Hudson River or putting on a vertical fashion show where acrobat  models walked down the side of Rockefeller Center   How Bear Naked Granola reversed the trick-or-treat  tradition by sending costumed street teams door-to-door to give  away granola samples on Halloween  Andy Nulman is a wildly-successful businessman and even wilder  public speaker who first learned the power of surprise working with  Jay Leno, Jerry Seinfeld, Jim Carrey, and many other comedians as  the cofounder and CEO of the Just For Laughs Festival, the  worlds largest comedy event. His book shares hilarious and  effective surprise promotions that he himself dreamed up for the  event and in his current position as cofounder, President, and CMO  of Airborne Mobile, which brings brands like Maxim,  Family Guy, and the NFL to the mobile media world.  Dont forget to read the books two forewords by the  legendary John Cleese and CBS Late Late Show host Craig  Ferguson. Surprising choices for a business book?   Wellwhat did you expect?

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  Defcon 1 Direct Selling - Manual...

  Randy Gage

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  DEFCON is the US military acronym for "Defense Readiness Condition." DEFCON 1 is reserved only for imminent catastrophic events, like a nuclear war. Luckily, you don't have to fend off missile attacks in direct selling, but you will face some extremely difficult challenges and urgent crises leading your MLM team.  
  It takes much more than a positive attitude and motivational words to be a successful field leader. True leadership requires you to deal with messy, complicated scenarios when there is not always a clear-cut solution. Many of these challenges are caused by factors completely out of your control—from economic, regulatory, and political setbacks, to having top leaders quit, to companies going out of business, and a host of other issues. 
  It's at times like these, when it seems like your team is falling apart, that you must draw upon your resilience, persistence, and character to ride out the storm and lead your team through the chaos. This indispensable resource will enable you to: create a team culture of maximum readiness; deal with toxic leaders and effectively handle conflict resolution; use your leadership to make your team more powerful and build their self-esteem; handle corporate incompetence, poor decisions, and PR crises; and know what to do when you or a team leader leave a company.

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  The Burgess Shale - The Canadian...

  Margaret Atwood

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  “Atwood provides a window into her own early writing days . . . a treasure for readers interested in Canadian literature because this is where it all began.” —Prairie Fire Review of Books 
   
  “The outburst of cultural energy that took place in the 1960s was in part a product of the two decades that came before. It’s always difficult for young people to see their own time in perspective: when you’re in your teens, a decade earlier feels like ancient history and the present moment seems normal: what exists now is surely what has always existed.” 
   
  In this short work, Margaret Atwood, author of The Handmaid’s Tale and “Canada’s most famous writer” (The New Yorker), compares the Canadian literary landscape of the 1960s to the Burgess Shale, a geological formation that contains the fossils of many strange prehistoric life forms. The Burgess Shale is not entirely about writing itself, however: Atwood also provides some insight into the meager writing infrastructure of that time, taking a lighthearted look at the early days of the institutions we take for granted today—from writers’ organizations, prizes, and grant programs to book tours and festivals. 
   
  “Allows the reader a brief glimpse into the mind of a great writer and her perspective and experience living through what would now seem to many the Stone Age of the Canadian writing scene . . . invaluable and very readable.” —Canadian Literature

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  Climbing the Corporate Ladder in...

  Kathleen Archambeau

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  Favoring neither the "in your face" aggressive tactics of the "break through the glass ceiling" school of thought, nor the "sugar and spice is everything nice" little-girl approach, Climbing the Corporate Ladder in High Heels shows women how to be outstanding successful and personally actualized without becoming just like men. There are 63 million working women in America, but only nine are top company CEOs. While women make up nearly 50 percent of the workforce, working women perform 90 percent of household and childcare duties. Women are left wondering, "Do I have to make a choice between my career or my life?" This book answers that question. You can have it all...just not all at once.

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  How to find customers -...

  Tony White

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  Vol 1This book will teach you new techniques and strategies in the world of betting… Since clients are the soul of any kind of business. Without the clients, there is no way  you can keep the lights on. In the most recent decades, governments have concentrated their endeavors towards advancing the financial development from inside, empowering the beginning of new enterprises and helping the little and medium-sized enterprises to develop. 
  Vol 2Depending on only a couple of clients can leave you susceptible - shedding just one can suggest a cash flow situation. By regularly making an initiative to generate a brand-new organization, you'll minimize your risk of failure and expand your company in a lasting method. Something I've noticed recently is that everyone is speaking about making a company and its marketing "customer-centered." When you get right down to it, not all that lots of brands are actually doing it. It's a great chance for a  brand to outshine the competitors as well as achieve ever-higher degrees of success. 81% of businesses that supply wonderful client experiences and also client fulfillment do a lot better than their rivals, according to the 2009 "Customer Experience Maturity Monitor" report from the Peppers & Rogers Group. Smart local business owner understands that every consumer connection shed, either to a competitor or otherwise, costs them an average of $289 yearly. As well as if you're believing you can simply make up for that cost with brand-new customers, think again. Ends up, it costs six to seven times even more to obtain a brand-new client than it does to preserve an existing one.

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