Weitere Bücher, die Sie mögen werden

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  The Young Entrepreneur -...

  Johann Joubert

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  Are you an aspiring or young entrepreneur with big dreams? "The Young Entrepreneur" is for you. 
  "The Young Entrepreneur" is a unique fusion of narrative storytelling and practical business education, tailored for aspiring entrepreneurs. The book unfolds through the adventures of Mimolette, an ambitious character who embarks on a journey to bring about change. 
  What if there is a different way, a better way? Mimolette’s insatiable curiosity leads her on a journey that expands the boundaries of her world and to redefine the status quo. She discovers that the world is vast, filled with rich diversity and untapped potential. The lessons she learns and the experiences she gathers become the building blocks for her own vision of the future. 
  Through her eyes, readers explore critical aspects of entrepreneurship like goal setting, identifying the ideal customer, forming strategic partnerships, and the significance of timing in business. 
  The story is more than a simple entrepreneurial guide; it's a deep dive into the mindset and challenges of a young entrepreneur facing the realities of starting and growing a business. 
  "The Young Entrepreneur" stands out by skilfully blending educational content with an engaging storyline, making it a compelling read for those looking to gain insights into the entrepreneurial journey. 
  "One of those quick pocket books that you simple cannot miss"

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  Monetizing Innovation - How...

  Madhavan Ramanujam, Georg Tacke

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  Surprising rules for successful monetizationIn Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA. Illustrative case studies show how some of the world's best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski, and big pharmaceutical companies have used principles outlined in this book.A direct challenge to the status quo "spray and pray" style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.

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  Feedback (and Other Dirty Words)...

  M. Tamra Chandler, Laura Dowling...

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  A practical and irreverent guide to taking the sting out of feedback and reclaiming it as a motivating, empowering experience for everyone involved.Feedback: the mere mention of the word can make our blood pressure rise and our defenses go up. For many of us, it’s a dirty word that we associate with bias, politics, resentment, and self-doubt. However, if we take a step back and think about its true intent, we realize that feedback needn’t be a bad thing. After all, understanding how others experience us provides valuable opportunities to learn and grow.Authors M. Tamra Chandler and Laura Grealish explain how feedback got such a bad rap and how to recognize and minimize the negative physical and emotional responses that can erode trust and shut down communication. They offer a new and more ambitious definition of feedback, explore the roles we each play as Seeker, Extender, and Receiver, and introduce the three Fs of making feedback focused, fair, and frequent. You’ll also find valuable exercises and strategies, along with real-world examples that illustrate how you can put these ideas into action and join in the movement to fix feedback, once and for all.When it’s done right, feedback has been proven to be the most effective means of improving communication and performance for you and your organization. It’s too important to give up, and with Chandler and Grealish’s help, you’ll be able to use it deftly, equitably, and effectively.“Feedback (and other Dirty Words) cuts straight to the chase on what you need to do to revolutionize feedback in your organization. If we all approached feedback in this way, business (and the world at large!) would indeed be a better place.” —Kathy O'Driscoll, vice president of People, Snowflake Computing Inc.“Like it or probably not, people don't grow without feedback. Can you deliver feedback without closing people down? Chandler and Grealish give the tools and methods for making feedback feel good. Not only will Feedback (and Other Dirty Words) help you with your next performance conversation, it can transform your company culture to be more agile and enjoyable.” —Marcia Reynolds, PsyD, past president, International Coach Federation, and author of The Discomfort Zone

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  Instagram Marketing 2020 - The...

  Armani Murphy

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  Have you ever wanted to have influencers market your products on Instagram? Struggling with growing your business on social media? Are you ready to discover what it takes to get customer acquisition when everyone is just flipping through their phones? 
  We all know how big social media has become when it comes to marketing. Products make it or break it on Instagram whether people love it or hate it. And the only real way to show off your products is to have a huge following that your fans visit every day. Just starting out, that can be a difficult thing to do. That’s why working with influencers is so important, and surprisingly, easy to do. 
  The way to the top is to study this ultimate guide to help you create a successful marketing campaign on Instagram. The world of influencers will be discussed, along with how to get Instagram users to stop flipping through their feeds and take a look at your marketing strategies. Before you know it, by using the steps in this book, you’ll have more customer acquisition than you ever had before. And that's what you'll learn in Instagram Marketing 2020: The Ultimate Guide to Crush It With Influencer Marketing, Growth Hacking Strategies & Customer Acquisition in Today's Noisy World. 
  DOWNLOAD: Instagram Marketing 2020: The Ultimate Guide to Crush It With Influencer Marketing, Growth Hacking Strategies & Customer Acquisition in Today's Noisy World 
  The point of this book is straightforward: We will teach you the fundamentals of working with influencers to market your products and how this all leads to quick growth and customer acquisition.

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  Intelligent Influence -...

  D Nathan Venture

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  "Intelligent Influence: AI-Enhanced Marketing Strategies for Global Success" is a transformative guide navigating the fusion of AI and marketing. It opens with an exploration of AI's impact on consumer behavior, delves into predictive analytics and personalized marketing, and uncovers the secrets of AI-driven content creation. Chapters also address privacy, trust, and global marketing strategies. Whether you're a marketing professional or entrepreneur, this book is your essential compass in the AI marketing landscape, offering actionable insights for international success. Character count: 638

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  Leading at a Distance -...

  James M. Citrin, Darleen DeRosa

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  Leading at a Distance provides executives with the necessary skills to successfully lead in the new virtual workplace, backed by the research and expertise of global leadership firm Spencer Stuart. Although working remotely is not new, the global pandemic has placed virtual work at the center of everyday life. And it has thrust workforce strategies to the core of business operations globally. As the shift towards large-scale virtual work continues to grow and become a permanent fixture, leaders must understand how to build virtual work environments that foster connected, engaged, and high-performing teams. Although some forward-thinking companies and not-for-profit organizations have made significant investments in technology and virtual collaboration, many others have simply joined the "Zoom culture" without fully appreciating what it takes to operate effectively at a distance on a sustained basis.Leading at a Distance is a timely, research-based, and highly practical guide for developing and implementing strategies for conducting high-impact virtual work, building trust, and enhancing team unity. Designed to help leaders shape organizational culture remotely, this must-have resource demonstrates how to conduct virtual onboarding for senior leaders, build top teams from a distance, manage accountability in the new virtual environment, and much more.

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