Weitere Bücher, die Sie mögen werden

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  Pitch Anything by Oren Klaff -...

  FlashBooks, Dean Bokhari

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  Book Summary of Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren KlaffAbout | Pitch Anything by Oren KlaffAt some point or another, we’ve all gotta pitch something. Whether it’s a sales pitch, a presentation, or just one of your savvy ideas—to land your message effectively, you’ve got to know how to deliver it. And that means you’ve got to know how to package and pitch your ideas in a powerful and persuasive way. Unfortunately though, most folks don’t know how.In fact, we’ve got a gap between what we’re trying to tell our audience, and how they actually perceive it. “Pitch Anything” by Oren Klaff is about closing that gap and helping you become successful at presenting your ideas and persuading your audience to perceive them in a way that helps you win.

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  Leading with Character - 10...

  Jim Loehr

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  At the end of your life, how are you likely to be remembered? Chances are that people won’t be praising your money, power, and status. Instead, the people you’ve impacted will remember you for your compassion and personal strength?in short, your character. Unfortunately, many leaders are unaware of their character shortcomings and blind spots that hold so many of us back from building the lasting legacy we are capable of.With the right motivation, you can begin to strengthen your character and become a moral and ethical leader capable of creating lasting change. In Leading with Character: 10 Minutes a Day to a Brilliant Legacy, Dr. Jim Loehr, cofounder of the Johnson  Johnson Human Performance Institute, reveals 50 character competencies that you can practice daily to transform your life and work.This book will also guide you through the process of developing a Personal Credo that will serve as your decision-making mission statement. Most leaders never take the time to identify their own core values, instead defaulting to a reflexive form of decision making. Gain an awareness of the conscious and unconscious processes that guide what you do and why you do it, and take charge of your leadership legacy.Even good leaders are vulnerable to corruption. Read Leading with Character to learn how human evolution and contemporary culture can lead us astray without our even knowing it. As we work hard to get to the top, who are we becoming along the way? If we want to become heroes whose memories will long outlast us, we need to channel our energy into creating habits that will add up to a strong and meaningful character.

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  Romancing the Brand - How Brands...

  Tim Halloran

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  A couple camps overnight outside an Apple store to be the first  to buy the new iPad. An insurance salesman tattoos a Harley  Davidson logo on his ankle. A young woman claims her Diet Coke is  like her boyfriend.  Are they crazy?    No, according to Tim Halloran. For years marketers assumed we  make rational, economic decisions about the products and services  we buy. But recent research and experience reveal that most of us  make deep, emotional connections to brands much like we do with  people, and those connections influence our actions and buying  decisions. Just as we engage in relationships with people, we  engage in relationships with brands. With some, we have wild,  short-term flings. Others stay with us for a lifetime. Some brands  offer us strictly utilitarian relationships, but with most, we feel  something deeper. In some cases, we even fall in love  with themor, in other cases, break up with  brands when we feel betrayed or something better comes along.  In ROMANCING THE BRAND, brand expert Tim Halloran argues that  the goal of any marketer should be to engage in a deep,  emotionally-connected relationship with their consumer target.  Consumers who feel emotionally connected to brands will find more  value in those brands, will be less susceptible to competitive  marketing gimmicks, and have a greater chance of influencing others  to also adopt a relationship with that brand. But while marketers  are generally good at wooing customers to try their products, they  stumble when it comes to keeping the relationship fresh in the long  termthat is, they fail to keep customers engaged.  ROMANCING THE BRAND is the definitive guide to what any marketer  needs to know about engaging in lasting intimate consumer  relationship. By drawing on new research and interviews and sharing  the stories of best-in-class consumer-brand relationships, Halloran  takes the reader through the stages of a successful brand-consumer  relationship and shares the tools that marketers need to connect  consumers to brands in ways that go beyond the physical experience  of consuming the product.

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  Essential Small Business...

  Diana Armstrong

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  Are you an entrepreneur, determined to learn the intricacies of starting a business? 
  Perhaps you’re already an entrepreneur and you’re looking for solutions to the challenges that you’re currently facing? 
  Or maybe you’re at the start of your career, and you want to know different strategies you can implement that will help you achieve success in the business world? 
  No matter where you are on your journey, this book is the perfect tool for you to take your skillset and success to the next level, with information and strategies that will help you achieve your goals. 
  Essential Small Business Leadership Skills will teach you all of the things that you need to develop your organization and structure, achieve small business growth, and complete complex business tasks. 
  Are you tired of working hard but only achieving mediocre success at best? Don’t you think it’s time that you take your results from average to excellent? If you answered yes to either of these questions, this book is for you. 
  The aim of this book is to help increase the volume of successful small-scale businesses and create a generation of entrepreneurs who are well-informed and can combat any challenge that may arise within a business. 
  This is a must-read for anyone intent on starting a business or \have it in mind to start one in the near future. It offers you practical lessons for business success and highlights skills that every entrepreneur needs. 
  Inside Essential Small Business Leadership Skills, discover: Why motivation is absolutely essentialEmotional intelligence for the modern leaderFinancial planning for small businessesThe importance of team buildingBusiness networking and how it worksThe value of critical thinkingHow to market your brandThe importance of trust and honesty in businessLearn time management 
  And much, much more!

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  Virtual Reality

  Introbooks Team

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  Virtual Reality is a technology, which is famous worldwide. This technology is in a great demand and it is widespread. With the help of virtual reality, many of the things can be done. This technology is a combination of hardware, software and computer programs, with the help of which, anything which is virtual, non-real or artificial can be perceived as real, to the human brain. This is the beauty of virtual reality. This technology is used across the globe. Here you will understand the exact meaning and definition of the virtual reality. Along with all the history which is associated with the topic and how far it has travelled and how many enhancements took place till now. This technology has so much to do with the human brain and the type of senses, present in the human body. Virtual Reality is the hottest topic and trend in the market and people are going head over heels, to experience this tremendous virtual world.

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  Designing Systems Toward Total...

  Tom Darden

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  Tom Darden is looking at products that have positive environmental effects. He describes the "cradle to cradle" philosophy which is that all of the waste of a product would be food in the next cycle by capturing that "food" as either technical nutrients or biological nutrients, with the technological ones staying in a closed system so as not to pollute the biological ones.

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