Pick Me - Breaking Into Advertising and Staying There

Nancy Vonk, Janet Kestin

Verlag: Wiley

Beschreibung

Advertising is a fantastic industry, but actually getting a job (or  even your foot in the door) can seem next to impossible. Whether  you're a student or a young professional loaded with questions,  this one-of-a-kind guide shows you how to land a job and how to  thrive once you're in and the pressure is on.   Authors Nancy Vonk and Janet Kestin are seasoned creative  directors and longtime creative partners. In Pick Me, these  industry leaders answer your toughest ad career questions,  like:    Is advertising right for me?  How do I build a killer portfolio?  How do I get an interview with the elusive creative  director?  Should I accept an unpaid internship?  How do I find the right partner?  How do I beat creative block?  How do I avoid burnout?    Plus, fourteen industry superstars share their insights and  explain how they broke into the business. You'll hear from Bob  Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally  Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan,  Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.  Forget the clichs this is advertising as it really is. If  you're hell-bent on making it, this informative guide will put you  on track for a career in one of the most exciting businesses on the  planet.

Verfügbar seit: 14.12.2010.

Drucklänge: 240 Seiten.

Handel & Wirtschaft

Weitere Bücher, die Sie mögen werden

The Financial Times Guide to...

Anne Scoular

In the ten years since the much-praised first edition, coaching has become a core requirement for leadership. It's a core part of business school programs, it's the norm on all leadership development programs, and all leaders and managers now have to be able to coach. The FT Guide to Business Coaching is the book on which many leaders rely, and this updated edition will give listeners a comprehensive introduction to coaching.Being a successful business coach means having exceptional listening skills, asking great questions and applying the best techniques at just the right time. But how do you learn to do that? The Financial Times Guide to Business Coaching shows you the way. It provides you with a step-by-step overview of all the tools and techniques you need to build your own unique and well-grounded approach as a coach. Ultimately it enables you to take your coaching from good to great. This indispensable guide covers: the business of coaching; the coaches; develop your coaching: first steps; building your basic coaching skills: the "Big Five"; building coaching skills: the different approaches; deepening your coaching skills: working with individual difference; advanced coaching: from individuals to groups; advanced coaching: coaching for career transitions; advanced coaching: motivation and change; building a freelance coaching business; and more.

Zum Buch

Your Greatest Power

J. Martin Kohe

J. Martin Kohe shows you how to use Your Greatest Power. This is a small audiobook with a powerful message…the power to choose.Many people can't be successful in the best of times because they have failed to make use of this greatest power…the power to choose. Other people will apply this greatest power…the power to choose…and be successful even in bad times because they refuse to let adversity stop them…they will persist until they succeed.

Zum Buch

Dare - Straight Talk on...

Becky Blalock

The business world is mostly made up of women, and the majority of students in business schools are women. Young women today are receiving the training they need to be successful business leaders, and they will be in high demand. But most top corporate leadership posts are still occupied by men, and women still make up no more than a small minority in the most senior roles and on corporate boards. How can women who want to lead achieve the success their qualifications merit? In DARE, trailblazing executive Becky Blalock show women how to find the savvy and courage to take risks, and ultimately achieveand succeed inpositions of leadership. DARE draws on Blalocks own personal story; during a 33 year career, she rose to serve as CIO at Southern Company, a Fortune 500 utility firm. The book also features interviews Blalock has conducted with powerful executive women. Throughout, Blalock offers practical advice for aspiring women leaders, such as: How self-confidence, the key attitude for success in business, canand mustbe learned The importance of findingand later becominga sponsor and a mentor, and how to do it Why relationships are the foundation of success, and the often-overlooked imperative to develop strong bonds with peers and vendors. DARE is intended to take women firmly by the hand and nudge them gently in the shoulder, showing the way forward and upward. Becky Blalock empowers women to succeed with practical strategies that build relationships, promote potential, and ultimately create the opportunities on which great careers are founded, nurtured, and grown.

Zum Buch

Accountability Balanced -...

Hernani Alves

A Business Roadmap for Modern Leaders to Create Motivated and Loyal Employees 
“Balanced Accountability should be required reading for every manager and entrepreneur." 
—Steve Farber, Founder, The Extreme Leadership Institute; author, The Radical LEAP, Greater Than Yourself, and Love Is Just Damn Good Business 
The problem with how most organizations try to hold their people accountable is that they discipline when something goes wrong. But the real way to boost performance and morale is to create a healthy peer to peer accountability system.  
The balanced accountability system is proven to reduce turnover by creating motivated and loyal employees, so they can maximize their performance instead of killing morale.   
The best way to predict the future is to go out and create it. You'll learn: Improve Culture: Eliminate behaviors that hinder high performance.3Ps of Balanced Accountabiltiy: Embrace the power to boost morale.Modern Strategies: Address the Energy Vampire in the room (or office! 
“Here is a roadmap helping to create high performance organizations. Having clear accountability is a crucial element to bring out the best in people and help drive your company to exceptional business success.” 
—Dr. Robert L Lorber, Co-author Putting The One Minute Manager To Work with Ken Blanchard 
About the Author: 
Hernani started as a part-time employee and eventually grew to become the President for a $3 Billion Company that was regularly voted as Best Workplace. Hernani has been featured in: Stanford University, iHeart Radio, HR.com, Recruiter, Idea Mensch, CEOWorld Magazine, Conscious Company, Action NOW CFO, The Revolution, Extreme Leadership, and more.

Zum Buch

Law Legislation and Liberty...

Friedrich A. Hayek

From a Nobel Laureate economist, “after more than half a century, Rules and Order remains an essential book for anybody interested in politics or law” (EconLib). 
 
F. A. Hayek made many valuable contributions to the field of economics as well as to the disciplines of philosophy and politics. This volume represents the first section of Hayek’s comprehensive three-part study of the relations between law and liberty. Rules and Order constructs the framework necessary for a critical analysis of prevailing theories of justice and of the conditions which a constitution securing personal liberty would have to satisfy.

Zum Buch

ISO 9001:2015 - A Pocket Guide

Steve Watkins, Nick Orchiston

With a quality management system (QMS) based on ISO 9001 – the world's most established quality framework – you can ensure the quality of the products and services your company provides, thereby enhancing customer satisfaction and increasing profitability. ISO 9001:2015 – A Pocket Guide provides a useful introduction to ISO 9001 and the principles of quality management.

Zum Buch