Weitere Bücher, die Sie mögen werden

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  The Sentient Enterprise - The...

  Oliver Ratzeberger, Mohanbir...

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  Mohan and Oliver have been very fortunate to have intimate views into the data challenges that face the largest organizations and institutions across every possible industry—and what they have been hearing about for some time is how the business needs to use data and analytics to their advantage. To really address the data concerns of today's enterprise, they wanted to find a way to help enterprises achieve the success they seek. Not as a prescriptive process—but a methodology to become agile and leverage data and analytics to drive a competitive advantage. 
  You know, it's amazing what can happen when two people with very different perspectives get together to solve a big problem. This evolutionary guide resulted from the a-ha moment between these two influencers at the top of their fields—one, an academic researcher and consultant, and the other, a longtime analytics practitioner and chief product officer at Teradata. Together, they created a powerful framework every type of business can use to connect analytic power, business practices, and human dynamics in ways that can transform what is currently possible. 
  With a foreword by Thomas H. Davenport.

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  Create Your Future the Peter...

  Bruce Rosenstein

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  Your future begins today. 
   
  You can dream it. You can plan it. You can try to make it happen. But you can never really prepare for the future unless you have a future-focused mindset. That is the underlying message behind the inspiring words and wisdom of Peter Drucker, the legendary "father of modern management." Drucker believed that the future must be created-day by day, person by person-rather than be left to chance or fate. 
   
  This powerful audiobook by Drucker scholar and author Bruce Rosenstein incorporates the master's time-tested principles into a step-by-step daily plan that will change your life forever. Starting right now, you can: 
   
   1. Create a future-focused mindset. 
  Learn how to build a better tomorrow by taking steps today. 
   
  2. Determine the future by what has already happened. 
  Look for clues in the past to forecast the future. 
   
  3. Become your own successor. 
  Keep yourself in demand and in control of your destiny. 
   
  4.Shape the future of your organization. 
  Go beyond the planning stage and create real change. 
   
  5.Build your future beyond your current workplace. 
  Identify challenges and opportunities in all aspects of your life. 
   
  Whether you're a recent college graduate faced with a difficult job market, an ambitious entrepreneur trying to anticipate the Next Big Thing, or a struggling executive weathering a storm of constant global change, Drucker's surprisingly timely approach to the future will guide you through anything the world throws at you. 
   
  You'll discover creative techniques for rolling with the punches and landing on your feet, open-minded strategies for turning your ideas into action, and the latest tools for adapting to new technologies like social media and Internet marketing. You'll find inspiring advice and insights drawn from personal interviews with Drucker himself and some of the greatest business leaders of our time. Most importantly, you'll develop your own exciting, forward-thinking approach to the future that will dramatically alter your life, inside and outside the office. 
   
  This is how you take charge of your destiny. This is how you make your dreams come true. This is how to Create Your Future the Peter Drucker Way.

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  Marketing Made Simple - A...

  Donald Miller, Dr. J.J Peterson

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  This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. 
  Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone.  
  Based on proven principles from Building a StoryBrand , this 5-part checklist  is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn:The three stages of customer relationships.How to create and implement the one marketing plan you will never regret.How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness.  The keys to wireframing a website that commands attention and generates conversions. 
  The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.

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  Working Relationships - Using...

  Bob Wall

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  Hailed by PMA, the Independent Book Publisher's Association, as a "business breakthrough" and "one of the thirty best business books of the year" by Soundview, the first edition of Working Relationships set the standard for managing conflict and developing teamwork while learning to get along with friends and foes at work.Now author Bob Wall is back with the latest research and field-tested knowledge about the critical role emotional intelligence (EQ) plays in achieving workplace and career success.

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  Publishing Towards a Sustainable...

  Judith Plant, Chris Plant

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  New Society Press is a vanguard among publishers of socially relevant books. Not only does this small Canadian company produce books that pave the way to a more responsible and sustainable way of life - it's also a company that walks its talk.

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  Song of the Stubborn One...

  Peter Shapiro

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  “How 1,000 Latina workers in Watsonville, California won an 18-month long strike . . . an inspiring tale” (Mae M. Ngai, author of Impossible Subjects and The Lucky Ones)   On September 9, 1985, a predominately Mexican group of one thousand women workers in Watsonville, California, the “frozen food capital of the world,” were forced out on strike in response to an attempt by Watsonville Canning owner Mort Console to break their union.   They returned to work eighteen months later. Not one had crossed the picket line. A moribund union has been revitalized, and Watsonville’s Latino majority emerged as a major force in local politics.   At a time when organized labor was in headlong retreat, the Watsonville Canning strike was a dramatic show of the power of women workers, whose struggle became a rallying point for the Chicano movement.   Apart from its sheer drama, the strikers’ story illuminates the challenges facing a group of ordinary working people who waged a protracted and ultimately successful struggle against seemingly insurmountable odds.

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