Weitere Bücher, die Sie mögen werden

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  Entrepreneurial Marketing -...

  Philip Kotler, Hermawan...

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  In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments.The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes: a post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity; discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030; and explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors.

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  Rental Property Investment

  Clifford Page

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  How to make money from renting out real estate, even if you’re not a licensed broker.Real estate remains one of the most reliable investment options out there. In fact, Forbes.com recently included real estate among the “5 Best Investment Strategies in a Volatile Market.” People investing in rental property are confident about their investment despite the danger of a real estate bubble burst. Be it residential or commercial, a lot of people are earning a steady income from renting out space. Read on if you’d like to leverage the potential of rental property. Here’s a preview of what you will discover:- The EXACT FORMULA for earning profit from your rental property (even if you’ve never done it before).- How developing the right mindset can help you achieve rental property success.- The sure-fire ways to identify the best location for your rental property. - Why choosing between residential or commercial real estate is crucial.- The essential questions when evaluating real estate property that brokers don’t want you to ask.- Expert advice from property owners on finding and keeping great tenants for your rental.- The secret to boosting your property’s value and making it a cut above the rest in a competitive market.- The danger signs that you have to let go of your rental property.   - How to creatively finance your rental property investment (without paying from your own pocket).And much, much more… By relying on the step-by-step plan in this book, you can make your real estate investment successful, set up a guaranteed passive income stream, and achieve financial freedom much sooner rather than later.If you want your money to earn more money through rental properties, then you should read this book!

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  How To Get Your Website Noticed

  Filip Matous

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  How can you give your website the traffic boost it needs? Today, more than ever before, websites can make or break your business. They are  the primary place for people to find you online, to research you, and to decide if they trust you.  
   A single online search can generate millions of website results but people rarely bother to look past the first results page. how to: get your website noticed by web expert Filip Matous will teach you how to boost your Search Engine Optimisation (SEO),  to read web analytics like a salesman,  to scale what is working, remove what isn't, and look at your website as a business asset.

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  The Next Evolution of Marketing...

  Bob Gilbreath

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  The old interruptive model of marketing doesn't work. Customers are tuning out. They no longer listen to in-your-face messages. Marketing strategist Bob Gilbreath's hot new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing. Rather than pushing a product or service, Marketing with Meaning woos customers by offering them something of value independent of purchase. 
   
  In The Next Evolution of Marketing, Gilbreath describes the marketing revolution now underway and the powerful forces driving it. Inside, he provides Marketing with Meaning success stories, including: 
   
  • Samsung's laptop and cell phone charging stations, which are now found in more than 50 airports throughout the United States• Dove's Campaign for Real Beauty and its viral video "Evolution," which has been viewed more than 100 million times• Burger King's Xbox advergames, which helped boost the company's profits by 40 percent in one year 
   
  This first-ever comprehensive model for creating and managing a meaningful marketing campaign uses in-depth case studies of successful campaigns and explains how to develop and execute a solid strategy for meeting customers' needs. It also arms you with an original set of metrics for precisely measuring the effectiveness of your initiatives. The Next Evolution of Marketing is your guide to surviving and thriving in this marketing revolution.

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  The Next Normal

  Greg Giuliano

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  Managers run the present. Leaders shape the future. Creation is disruptive: something will end, and something new will take its place. Minimizing that disruption takes leadership that can create alignment, develop the capacity for growth, and ensure a high degree of coordination. In The Next Normal, Greg Giuliano provides an actionable framework for anyone who wants to rethink, reset, and renew their leadership to make a bigger impact, engage their people, and lead more successful transformation.Discover an approachable, replicable, and scalable management system to improve your transformation process. Rethink your approach to leadership, and create a plan to make a bigger impact. Elevate your team’s engagement and performance while accelerating organizational transformation and shaping your future. Based on more than twenty years of experience working with senior leadership, The Next Normal lays out clear principles, practices, and processes that anyone willing to step into leadership can adopt, adapt, and apply to transform organizations and create their own next normal.

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  Crash Course Financial Modelling

  IntroBooks Team

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  Financial modeling is the knowledge of various tools that are able to convert the extensive data into the comprehensible form. It is a skill which is required by management especially in the field of investment banking, equity research, commercial banking, project management and any & every sector which is a part of the financial service industry. The crash course undertakes different aspects which will enable the students to go in the financial world and manage these various tools. The crash course is designed for students who are looking for a career in the Corporate Finance world. Upon completion of the course, the students gain in-depth knowledge and they will be able to create dynamic financial models. The dynamic business world requires a model in cases like mergers and acquisitions, financial operations and controlling and the required skill is imparted by the Financial Modeling crash course. The students become ready to work on the spectrum of information and with the help of Excel and additional tools are ready to make a mark in the industry.  

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