Weitere Bücher, die Sie mögen werden

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  Summary of Edward Bernays’s...

  Falcon Press

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  Buy now to get the main key ideas from Edward Bernays’s Crystallizing Public Opinion 
    
  In Crystallizing Public Opinion (1923), Edward Bernays provides extensive explanations of the broad principles of the public relations profession. He seeks to recover the reputation of this field of study, helping readers to view it as a result of intellectual traditions. In his view, the goal of public relations is to facilitate public communications by crafting and maintaining a firm and direct simplification of complex social issues. He describes the public relations counsel as a social scientist who specializes in fully understanding the public opinion and knowing the means through which the public mind is influenced, touching on the subjects of propaganda, stereotypes, the press, and public interactions.

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  The World is Curved - Hidden...

  David M. Smick

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  David Smick keeps a low profile, but experts consider him one of the most insightful financial market strategists in the world. For more than two decades, he has conferred with central bankers and advised top Wall Street executives and investors. 
   
  The World Is Curved picks up where Thomas Friedman's The World Is Flat left off, taking listeners on an insider's tour through the private offices of central bankers, finance ministers, even prime ministers.  Smick reveals how today's risky environment came to be-and why the mortgage mess is a symptom of potentially far more devastating trouble. He wrestles with the two questions on everyone's mind: How bad could things really get in today's volatile economy? And what can we do about it? 
   
  The World Is Curved is the rare work that speaks simultaneously to the Wall Street, Washington, and London elite, yet its apt storytelling shows Main Street listeners how to survive in these turbulent times. 
   
  "The World Is Curved is…essential…for those who wish to understand the workings, politics, and distresses of the global financial system…insightful and entertaining…" -Alan Greenspan, former chairman of the Federal Reserve Board; author of The Age of Turbulence 
   
  "David Smick's probing insights in The World Is Curved stem from an extraordinary vantage point few observers can match." -George Soros, Soros Fund Management

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  British Egyptian Relations -...

  Noel Brehony, Ayman El-Desouky

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  This account of the first major forum to review relations between Britain and Egypt, held in London in 2006, demonstrates how political, economic and cultural interaction between the countries has developed since the Suez invasion of 1956. In addition to providing a historical assessment, it suggests ways forward in both bilateral and international contexts. Egyptian and British contributors include government ministers and specialists in history, economi, Egyptology, business, education, culture and international affairs. Contributors include: Roger Owen, Hugh Roberts, Mustapha Kamel al-Sayyid, Heba Handoussa, Fekri Hassan, Yousry Nasrallah and Penelope Lively.

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  Context Marketing Revolution -...

  Matthew Sweezey

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  We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. 
  In this provocative and practical audiobook, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context—the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. 
  Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the audiobook shifts to execution, providing a new rule book for context-based marketing.

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  Plain Style - Techniques for...

  Richard Lauchman

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  Good writing is good business. Simple, straightforward writing saves time, creates good relationships, and prevents expensive misunderstandings. But why is it so hard to achieve? This incisive guide suggests ways to think about writing -- what it should look and sound like, as well as what it should accomplish -- that can simplify how writers choose to express their ideas. It examines the reasons why many businesspeople with good skills tend to write strange, needlessly complicated sentences -- and shows them how to break the habit. Plain Style offers 35 practical techniques that foster simplicity, conciseness, and emphasis.

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  Small Business Startup: How to...

  Robert McCarthy

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  Learn how to start your own business and make your dreams come true today! 
  Have you always wanted to start your own business? 
  Perhaps you have an idea for a new product or service that could help people but don’t know where to begin. 
  You might be wondering if you can pull it off. After all, managing a company is not an easy task. 
  Small Business Startup will show you that starting an independent business is possible and that it doesn’t have to be so difficult. 
  This audiobook contains tips for anyone who would like to start their own business, whether it’s something they’ve always wanted to do or just an idea they’re tinkering with. 
  With this audiobook, you will:Learn how to determine and thoroughly describe your idea for a business.Discover multiple ways to find funding to get started.Learn how to choose the best legal structure for your company.Master how to develop an advertising strategy.Master how to create a business plan.Learn to select the best model for your business.Discover great ways to scale your business. 
  This audiobook will give you some excellent options to consider if you’re trying to figure out how to start your own business. It will show you what needs to be done, how to acquire funding, and everything else involved in starting a business from the ground up. 
  So click the “add to cart” button, and don’t let the fear of the unknown hold you back from becoming your own boss!

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