Verlag: Sidney Lorins
Packed with tips and tricks, this valuable resource teaches you how to promote your products and services and build brands. Whether you’re a professional copywriter or just starting out, this guide will inspire you to create innovative, sales-generating advertising and marketing pieces.
Despite huge improvements in human living standards having taken place over the decades, extreme poverty still persists - and the Covid-19 pandemic hasn't helped. Research has found that economic growth is far and away the best reducer of poverty; naturally, the question should be asked, what set of policies is best suited to stimulate economic growth, and thus reduce poverty? The answer proposed in this book is simple: economic liberalism: the philosophy of free trade, secure property rights, business freedom, investment freedom, monetary stability, and limited state ownership of industries. Economic liberalism is yet to reach the world's poorest people and entrepreneurs; while citizens of the rich world enjoy the fruits which competitive marketplaces provide, the poor live under the regulatory clutches of intrusive bureaucracies. Case studies consistently demonstrate that liberalising markets is the best way to support economic growth. Public investment into supporting human infrastructure is definitely necessary as well. However, policymakers should focus especially on improving the efficiency of public services, which requires more than just increasing budgets. The link between foreign aid and economic development is empirically inconclusive.Zum Buch
Marketing for Small and Medium Enterprises provides 8 important tips for entrepreneurs who have decided to support their business by marketing activities and who want to do it efficiently. Experience shows that too many entrepreneurs waste a lot of money on activities that are supposed to bring more profit, but they are taking a heavy cut from the profit instead. It is quite simple, really. You just need to know how. And the e-book focused on marketing will help entrepreneurs to do just that. ©2014 Meriglobe Business Academy ltd (P)2014 Meriglobe Business Academy ltdZum Buch
“Humanity is the core of our business.” — Richard Walker As the CEO of a prominent IT consulting firm, York Solutions, Richard Walker has applied the principle of Relationship Equity to achieve tremendous business success as he builds the tech talent pool and helps professionals develop their careers. Walker describes Relationship Equity as the good faith you can build by investing in relationships faithfully and steadily, with no expectation of reaping a return. In his new book, Relationship Equity: Your Cornerstone Investment to Great Gains in Business and Life, Walker takes his readers on a journey of discovery, examining a principle with the power to revolutionize both business and personal lives. He explains that the relationships we forge with others are of supreme importance—and when you get those right, the rest will follow. “If you are a friend who is genuine,” he writes, “you will have genuine friends—and lo and behold— they will want to help you just as you have helped them.” Sounds simple? It’s not. Relationship Equity has many nuances, and Walker explores them all in Relationship Equity. To share the story of how he developed the philosophy, he escorts his readers back to the small-town world of his youth in northern England, then onward to his corporate life at the helm of a thriving American tech company. “In our families, our businesses, our communities, our world—we need one another,” Walker writes. “We are not islands unto ourselves.” In his new book, Walker teaches us what he and his company are doing today to pay forward the many acts of kindness that have come his way through the years. Richard Walker has made it his business to change lives for the better, and his business reflects that.Zum Buch
How to make money from renting out real estate, even if you’re not a licensed brokerReal estate remains one of the most reliable investment options out there. In fact, Forbes.com recently included real estate among the “5 Best Investment Strategies in a Volatile Market.” People investing in rental property are confident about their investment despite the danger of a real estate bubble burst. Be it residential or commercial, a lot of people are earning a steady income from renting out space. Read on if you’d like to leverage the potential of rental property.This includes two books:• Real Estate Investing - Rental Property: Discover how to generate massive passive income with rental properties, flipping houses, commercial & residential real estate, even with no money down• The Minimalist Budget: Achieve financial freedom. Start money management strategies to budget your money effectively. Learn ways to save, invest, and eliminate compulsive spendingHere's a short preview of what you'll discover:• The EXACT FORMULA for earning profit from your rental property (even if you’ve never done it before).• How developing the right mindset can help you achieve rental property success.• The sure-fire ways to identify the best location for your rental property.• How to creatively finance your rental property investment (without paying from your own pocket).• Eleven must-know techniques to pull yourself out of the black hole of debt.• All the information you need to start investing and building your assets.• Quick-start action tips to free yourself from compulsive spending tendencies.• Fifteen easy steps to bigger savings and a higher income NOW. (These expert-known financial plans will send the numbers on your paychecks and bank balance skyrocketing!).And much, much more…If you want your money earn more money through rental properties, then you should start this audiobook today!Zum Buch
"Natalie Nixon's new book provides a fresh primer on how to cultivate creativity in the workplace.” —Nir Eyal, bestselling author of Hooked and Indistractable Too many people associate creativity solely with the arts, even though to be an incredible scientist, engineer, or entrepreneur requires immense creativity. And it's the key to developing breakthrough products and services. Natalie Nixon, a creativity strategist with a background in cultural anthropology, fashion, and service design, says that in the fourth industrial revolution a creativity leap is needed to bridge the gap that exists between the churn of work and the highly sought-after prize called innovation. Nixon says that since humans are hardwired to be creative, it is a competency anyone can develop. She shows that it balances wonder (awe, audacity, and curiosity) with rigor (discipline, skill-building, and attention to detail), and that inquiry, improvisation, and intuition are the key practices that increase those capacities. Drawing on interviews with fifty-six people from diverse backgrounds—farming, law, plumbing, architecture, perfumery, medicine, education, technology, and more—she offers illuminating examples of how creativity manifests in every kind of work. Combining creativity tools and techniques with real-world stories of innovative people and businesses, this book is a provocation, an inspiration, and an invitation to unleash the innate creativity that lies within each of us. It offers a more dynamic and integrative way to adapt and innovate, one that allows us the freedom to access our full human selves.Zum Buch
What does it take to achieve your personal and professional goals? When is the right time to take calculated risks, and how do you prepare for the moment when opportunity presents itself? If anyone can show you how to do this, it’s Nicole Lynn. As the first Black female agent to represent a top three NFL draft pick, Nicole worked her way from childhood poverty to become a Wall Street financial analyst, then attorney, and now top agent to elite athletes and entertainers. In a male-dominated profession, her success was earned through a combination of hard work, preparation, self-advocacy, tenacity, and faith. "In this book, Nicole reveals her incredible journey and how she got where she is today." -Gabrielle Union (from the foreword) Agent You shares Nicole’s key strategies for creating a plan and executing it, even in the face of self-doubt and external obstacles. In Agent You, Nicole will teach you how to:Discover and stay focused on your purpose.Develop your personal brand and advocate for yourself.Prepare for big opportunities.Land your dream job.Manage your workload and still prioritize self-care. Each chapter includes exercises to help you implement the strategies presented, so you can start working toward your goals today. You define what success looks like, unlock a plan to succeed on your own terms. What will your legacy be? Regardless of what life’s challenges you face, everyone can own their success story and walk in their purpose -- and Nicole believes you are your best agent.Zum Buch
