Weitere Bücher, die Sie mögen werden

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  Copywriting - The Ultimate Guide...

  Jay Carlton

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  Discover the secrets of copywriting success from the master. From novice to pro in easy stagesCopywriting can boost your sales, improve your market penetration and your margins. Good copywriting can do a whole lot better. And world class copywriting can transform your performance out of all recognition. I'm going to show you how.Here is a preview of what you'll learn...Why Writing Copy for the Web is DifferentVisitors Are Important to YouPlan in Order to SucceedHow to Write Effective Copy for the WebKeep it Short and SweeOther Essential Components for Good CopywritingGet a Headline that GrabsHow to Go About Writing a HeadlineTest the Tone of Your HeadlinesMake Your Text Links Look the SameBe Positive from Beginning to EndAnd basically everything you need to know about confidence.

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  How a CEO Can Prepare for a...

  Dr. Jim Anderson

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  It turns out that most negotiations are over even before they begin. The executive team that has spent the most time planning for the negotiation, doing their homework, and collecting the data that they'll need is the one that's going to walk away from the table with the best deal. Wouldn't you want that executive  team to be your team?
  
  
  What You'll Find Inside:
  THE 7 DEADLY SINS OF PREPARING TO NEGOTIATE
  DEALS THAT MAKE MONEY: HOW TO PLAN YOUR CONCESSIONS
  MAKE MORE SALES: UNDERSTANDING BUYER POWER & WHAT TO DO ABOUT IT
  SINGLE VS TEAM NEGOTIATION: WHICH IS BETTER?
  
  
  Planning is what happens before a CEO sits down at the negotiating table. There are no negotiating tactics or tricks at play here. It's just a matter of you doing your homework.  At the same time you hope that the other side is NOT doing their homework so that you'll show up at the negotiation more prepared then they are.
  
  Just committing to doing the planning that your next negotiation is going to require is not enough, you also have to know just exactly how to go about doing it. That's what this book is going to teach you. Every senior level negotiation is different and so the planning that you'll have to do for every negotiation will be different also.
  
  The planning that is required for a successful negotiation takes on many different forms. These can include planning where and when the negotiations will be held, what concessions you'll be willing to make to the other side, and understanding who has what power in the negotiations. 
  
  The end result of doing the planning that a negotiation requires is that when you sit down at the negotiating table, you'll have a sense of being prepared. You'll know what you need to know about the other side of the table, what their goals are, what their constraints are, and what they hope to be able to get out of the negotiations. This is exactly the type of knowledge that every CEO is going to need in order to be able to reach the type of deal that will allow you to walk away from the table with a sense of accomplishment.

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  Sun Tzu's Art of War for Women -...

  Catherine Huang, A.D. Rosenberg

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  By following the ancient Chinese teachings of The Art of War, you will discover how to use your natural abilities to find your path in life.
   
  Sun Tzu's Art of War for Women helps women find the peaceful path to success through strategies made famous in the ancient Chinese text, The Art of War. Female wisdom, or common sense, is about avoiding needless confrontation, conserving energy for the things that matter, and seeking an outcome in which everyone wins. And for women, as for Sun Tzu, success doesn't come simply from knowing what to do, but from knowing who you are.
   
  Sun Tzu's Art of War for Women will help you consider what you want to achieve and why you want to achieve it. Covering Sun Tzu's timeless principles point by point in a conversational and friendly tone, Art of War for Women shows you how you can find your strengths, meet your weaknesses head-on, deal with obstacles, and forge your own unique identity through your career and personal life. Whatever your path, this book will give you strategies, tactics, and practical examples you need to increase your probability of success - and enjoy the process.

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  Why Not Retire and Become a...

  Scotty Smith

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  Do You Dream of Retiring and Making a Living As a Writer? Learn How! 
  Do you dream of one day retiring and spending the rest of your days sitting on your couch and watching TV? Maybe! But if you do, then you probably are not reading this description! Most people, even in retirement, want to have a job. We may not call it a job, or even think about it as a job--but we want to do something. 
  For many people, that job is writing that great story they’ve had in their head for years. While these people typically dream of making a good income out of it, most never do. It’s not because their book was no good. It’s because they never took the time to understand how to do it right. They spent months--years even--working on something they cared deeply for, but only a few hours maximum thinking about how they would get people to read it. 
  The goal of this book isn’t to tell you how to write your story. There are plenty of books on that. The goal of this book is to help you with that next step in the journey: publishing it. And by publishing it, I don’t mean helping you find a publisher or agent who will do the heavy lifting for you--I mean helping you do it yourself through self-publishing and bring home the income most writers only dream of! 
  It’s going to show you the strategies used by thousands of writers (myself included) to turn their passion for storytelling into something that’s more than a hobby--something that has an actual livable income that comes with it. 
  Are you ready to start your retirement career? Let’s go! 
  Note: this audiobook is based of "The Six Figure Writer"; it has an expanded section covering formatting and publishing.

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  I'll Make You an Offer You Can't...

  Michael Franzese

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  Imagine you are a former mob boss who used to make money disappear. What would your best advice be for doing legit business with no consequences? 
  By age 24, charming mob boss Michael Franzese was one of the wealthiest people on Fortune magazine’s survey. As one of the rare people who quit the mob and lived to tell about it, Franzese has a unique perspective on how business is done. 
  One thing he noticed is that inside the mob business, there are ways to make millions per week. If you apply these same principles outside of organized crime, then people will believe in your product or service more than ever before. 
  In I’ll Make You an Offer You Can’t Refuse, Franzese shares key mafia rules that are applicable to business today such as:Mob Rule # 4: Be an Early Riser and Avoid Getting Killed in Your PajamasMob Rule # 5: Ya Gotta Have a CrewMob Rule # 7: Cook the Pasta, Not the Books 
  Franzesse uses an interesting dichotomy of Machiavelli, the patron saint of Organized Crime and King Solomon, the wisest king ever appointed by the Almighty, to highlight universal principles of business. 
  I’ll Make You an Offer You Can’t Refuse is essential reading for burgeoning entrepreneurs, business people and anyone interested in leadership.

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  Cryptocurrency: Everything You...

  Corey Bowen

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  It All Began with Bitcoin! The revolution is now unstoppable! Which cryptocurrency will become the new dollar? The market of cryptocurrencies has now reached over 350 billion dollars in evaluation. It is a remarkable achievement since now this industry is bigger than McDonald's and Pepsi. If this phenomenon could be left outside the media a few years ago, now it is impossible to deny that there is a true revolution in the act. If you have never heard about the term "cryptocurrency", you might be wondering what it is. A popular definition states that a cryptocurrency is a currency that operates trough a decentralized system (the blockchain), is anonymous for the most part and it is not backed up by physical coins. It is easy to understand why so much attention is going into this space, especially since Bitcoin crossed 10,000$ in November. The general public, however, often is not aware of the fact that there are more than 1300 cryptocurrencies in circulation and that most of the are going to disappear in the next few months. There is this aura around cryptos that either showcase the next "big thing" or the quintessence of evil. In reality, as it happens most of the time, the truth stands in the middle. It is true that there are projects based on the blockchain that are scams, but this does not mean to underestimate the value of cryptos like Bitcoin, Ethereum, Litecoin, and Neo, just to name a few of the meaningful applications that have seen the light in the past two years. With his flawless style and his profound knowledge, Corey managed to put together a simple yet efficient approach to introduce people to the world of blockchain and cryptos.

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