Weitere Bücher, die Sie mögen werden

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  Leading in the Digital World -...

  Amit S. Mukherjee

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  Certain ideas about business leadership are held to be timeless, and certain characteristics of leaders—often including a square jaw, a deep voice, and extroversion—are said to be universal. In Leading in the Digital World, Amit Mukherjee argues that since digital technologies are changing everything else, how could they not change leadership ideologies and styles? As more people worldwide participate equally in business, those assumptions of a leader's ideal profile have become irrelevant. 
  Drawing on a global survey of 700 mid-tier to senior executives and interviews with C-level executives from around the world, Mukherjee explains how digital technologies are already reshaping organizations and work and what this means for leaders. For example, globally dispersed businesses can't reserve key leadership roles for people from exclusive groups; leadership must become inclusive, or fail. Leaders must learn to collaborate in a multipolar world of networked organizations, working with co-located and non-co-located colleagues. Leaders must lead for creativity rather than productivity. Focusing on practice, Mukherjee outlines goals and strategies, warns against unthinking assumptions, and explains how leaders can identify the mindsets, behaviors, and actions they need to pursue.

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  Grad to Grown-Up - 68 Tips to...

  Gene Rice, Courtney Bejgrowicz

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  Everything you didn't learn in school but all you need to know to launch your personal and professional life.Grad to Grown-Up: 68 Tips to Excel in Your Personal and Professional Life is a unique self-help book that offers a roadmap to kickstart your future. Rags-to-riches author and CEO Gene Rice and his high school English teacher daughter Courtney Bejgrowicz demystify adulthood by sharing critical information alongside professional and personal successes and failures. The five sections—life, job search, career, personal finance, and health and relationships—provide real-world insights that are often overlooked in formal education. You will learn everything from how to conquer the interview process to how to get promoted; from myths about credit scores to the impact of taxes; from the power of meditation to positively impacting society; and much more. Armed with this knowledge, you will be ready to move out on your own and move up in life.

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  Uptime - A Practical Guide to...

  Laura Mae Martin

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  Google’s Executive Productivity Advisor offers insights on how to make the “new way of work” work for you, providing actionable steps to optimize your productivity, accomplish more, prevent burnout, and cultivate a harmonious work-life balance. 
  Every day, tens of thousands of Google employees, from executives to interns, rely on Laura Mae Martin’s tips and best practices for how to make the most of their time. Now, with Uptime, Laura brings her unique approach to productivity and well-being to anyone who wants to be more effective and experience “calm accomplishment,” whether at work, at school, or in their own personal lives. 
  Laura began her Google career in sales but quickly carved out a niche for herself as a productivity expert. For more than a decade, she’s been coaching Google executives and employees on how to achieve a state of “productivity Zen”—a holistic approach to conquering everything from the avalanche of emails in their inboxes to becoming the master of their own calendars and running excellent meetings. Her strategies have been widely adopted by many, including entry-level employees looking to amplify their individual impact, middle managers, and top executives working across global teams. 
  As many of us have moved to a hybrid environment blending work and home, managing our time efficiently and remaining productive is more important than ever. In Uptime, Laura shows how to thrive no matter where you’re working, giving concrete steps that help you focus on your priorities and keep good systems, routines, and tactics in place. 
  Uptime explains how to make technology work for you and make “feeling on top of it” your new normal. It’s a blueprint for operating at the highest levels of productivity while enhancing your own personal well-being. 
  Supplemental enhancement PDF accompanies the audiobook.

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  Swim! - How a Shark a Suckerfish...

  Walter Bond

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  Written as an engaging parable, Swim!: How a Shark, a Suckerfish, and a Parasite Teach You Leadership, Mentoring, and Next Level Success brings to life real-world challenges (and their solutions) and presents them in simple, yet powerful terms. The audiobook explores the vital importance of networking, explores the steps that lead to successful networking, and explains why we need it.Swim! dives deep into the concepts of mentorship and the power of human connection. While too many business leaders spend their time obsessing about facts, figures, and the bottom line, it is more important for them to learn to manage relationships. Once attention shifts to relationships, businesses and careers can reach the next level of success. Written by a leading motivational speaker, this book offers ideas that can be applied to both personal and business life. This audiobook will allow you to understand the importance of establishing habits and rituals; tap into the power of a positive mindset; discover the value of teamwork; and learn to use intentional language about workplace culture.Swim! is an entertaining book that highlights the significant concept of connecting and building relationships and includes the tools needed to become more self-aware about our roles and contributions in our industries.

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  The Overcomers - Stories and...

  Alef Meulenberg

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  What would you do if you suddenly lost everything? If the business you've put your heart and soul into is gone overnight? This question became a reality for many entrepreneurs whose businesses were destroyed during the looting of July 2021 in South Africa.
  Alef Meulenberg travelled into the heart of townships like Alexandra in Johannesburg and the deep rural settings of KwaZulu-Natal to follow ten entrepreneurs who built businesses from nothing, nurtured and grew them over the years, only to lose everything during this time.
  In The Overcomers Alef provides us with each of these entrepreneurs' stories – where they come from, what they do, what happened during the looting and how they recovered from such a devastating event. And, importantly, Alef writes about the dreams of these remarkable entrepreneurs and their plans to grow their businesses going forward.
  These stories about hardship, resilience, determination and hope are the backdrop for valuable lessons for all of us, in both business and life.
  Let's learn from those who have come out on the other side.
  Let us learn from the overcomers.

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  100 Marketing Gimmicks that...

  Jack Pemberton

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  Unconventional Wisdom: Dive Deep into the World of Marketing Like Never Before! 
   
  Ever felt like traditional marketing methods were a tad too boring? Maybe even outdated? Dive into the edgy, humorous, and downright audacious world of "100 Marketing Gimmicks that F*cking Work." 
   
  The modern consumer has seen it all, heard it all, and frankly - they're a bit tired. In the cacophony of brands screaming for attention, how do you make your voice heard? The answer lies in being bold, being different, and sometimes, being a little irreverent. This book is not for the faint-hearted or those deeply rooted in old-school methods. It's for the brave, the risk-takers, and those willing to color outside the lines. 
   
  "Yes, Cursing in the Title is a Marketing Gimmick" - and that's just the tip of the iceberg. The author, with a sharp wit and keen understanding of modern marketing dynamics, takes you on a roller-coaster ride. From tales of audacious brand campaigns that garnered millions in revenue, to the psychology behind why these gimmicks are so effective, prepare to be enlightened and entertained. 
   
  But it's not all fun and games. Behind the humor and edgy examples lies a deep understanding of marketing principles. Each gimmick is dissected, analyzed, and presented with actionable insights you can implement in your campaigns. Whether you're a budding entrepreneur, a seasoned marketing professional, or just a curious reader, there's a wealth of knowledge waiting for you. 
   
  So, are you ready to change the way you view marketing? To embrace the unconventional and get results? Grab your copy today and dive into a world where rules are meant to be broken, and the results speak for themselves. Your audience is waiting for something fresh. Give them what they never knew they needed.

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