Weitere Bücher, die Sie mögen werden

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  Work as Art

  Dick Richards

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  Why are so many of us unhappy in our jobs?  Dick Richards gives us many answers to this question as well as practical insights for what we can do about it.  A graphic artist, poet and international organizational consultant on leadership, change, teamwork and personal growth, Richard believes "all work has the capacity to be both science and art".

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  The Marketing Attitude -...

  Marcia Yudkin

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  Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with. Drawing on her 30 years of business successes and mistakes, creative marketing expert Marcia Yudkin explains the principles that help entrepreneurs and companies attract a distinct set of buyers while maintaining the enthusiasm of both sides. According to Yudkin, author of "6 Steps to Free Publicity" and 14 other books, following formulas that worked for someone else doesn’t guarantee a successful outcome for you. Instead, cultivate your own business philosophy, tone, persona and pace. Earn attention and loyalty by setting high standards and ignoring those who talk about business as a “numbers game.” Discard myths standing in the way of your unique path to success. And cultivate patience, a marketing necessity. Know how to prevent and recover from a business famine, and develop staying power via a core group of supporters.
  
  ©2011 Marcia Yudkin (P)2011 Marcia Yudkin

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  The Burgess Shale - The Canadian...

  Margaret Atwood

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  “Atwood provides a window into her own early writing days . . . a treasure for readers interested in Canadian literature because this is where it all began.” —Prairie Fire Review of Books 
   
  “The outburst of cultural energy that took place in the 1960s was in part a product of the two decades that came before. It’s always difficult for young people to see their own time in perspective: when you’re in your teens, a decade earlier feels like ancient history and the present moment seems normal: what exists now is surely what has always existed.” 
   
  In this short work, Margaret Atwood, author of The Handmaid’s Tale and “Canada’s most famous writer” (The New Yorker), compares the Canadian literary landscape of the 1960s to the Burgess Shale, a geological formation that contains the fossils of many strange prehistoric life forms. The Burgess Shale is not entirely about writing itself, however: Atwood also provides some insight into the meager writing infrastructure of that time, taking a lighthearted look at the early days of the institutions we take for granted today—from writers’ organizations, prizes, and grant programs to book tours and festivals. 
   
  “Allows the reader a brief glimpse into the mind of a great writer and her perspective and experience living through what would now seem to many the Stone Age of the Canadian writing scene . . . invaluable and very readable.” —Canadian Literature

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  Unhackable - The 30-Day Elixir...

  Kary Oberbrunner

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  Human knowledge once doubled every thousand years. Today, it’s every 12 hours. No wonder we can’t keep up!  
  Welcome to the Attention Economy—where you are the product. In this digital landscape, they keep score with eyeballs and eardrums. Your attention—even for a few seconds—translates into cold, hard cash they’re willing to manipulate and even hack you for. 
  A hack is when someone or something gains unauthorized access to a computer or a system. People can be hacked. Your focus is the prize—and they’ll hack you to get it. 
  Does this sound familiar? You cleared your schedule, woke up early, and informed your family and friends you’re unreachable. An entire day dedicated to finally working on your dream. 
  Buzz. Ring. Beep. Five minutes in, another disruption. Notifications flash across your screen. Your phone vibrates. Now you crave a distraction and the dopamine fix. Scroll. Scroll. Who are you kidding? Productivity plummets. Morale declines. Your dream gets sidelined and sabotaged—yet again. Unless you’re unhackable.  
  Better than money, power, or connections—Unhackable is the new secret weapon of super achievers—the ones who live their dreams.   
  Kary Oberbrunner made it his mission to discover if humans could become unhackable. After a six-year exploration of neurobiology, art, science, technology, education, athletics, the military, and business, he emerged with an answer—the unmistakable elixir behind all idea achievement and productivity. 
  This book reveals that answer in 30 daily missions. Discover how to:Create a life you love defined by freedom, finances, and fulfillmentTap into your hidden ability for superhuman focus to get more done in far less time Organize your life around flow—where you feel your best and perform your best Wake up every day thrilled to live your dream 

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  In Demand in Command - How to...

  Philip Grant

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  A comprehensive, insightful and practical guide to transforming your customer value and costs of service. Great, you’re in demand! You have a brilliant product, excellent services, and competitive pricing. But that only gets you a seat at the table. If you really want to stay ahead of the game and be in command of a modern, always-connected world, you need a winning digital customer experience strategy. In Demand, in Command is essential to anyone that considers the growth, allegiance, and advocacy of customers at lower operating costs as paramount. Increasingly, there is a need to stand out from the crowd and not be easily imitated by others. This book gives you immediate access to shrewd, insightful and comprehensible advice on customer strategy, digital optimisation and organisational transformation. Packed with thought-leading expertise, proven ‘how to’ techniques, and real-life experiences, it enables you to accelerate improvements in your customer insight, service performance, business margins and competitiveness. In Demand, in Command is as much about the people and processes that drive your desired business growth, as it is about digital technologies. Put simply – if you sell to, or serve the public in any shape or form, this book is a must for you .

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  The Multiplication Effect -...

  Mac Lake

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  Do you wish you had more qualified, committed, and mission-oriented leaders in your church to share the ministry workload? Do you have a passion for cultivating the God-given leadership gifts in others?  
  Most pastors say that the need to identify and develop leaders is critical to the health and growth of their church, yet most churches do not have an intentional plan for doing this. In The Multiplication Effect, Mac Lake reveals his practical, biblical, and proven strategy for addressing this leadership shortage and equipping future leaders to fulfill their kingdom mission. 
  In this audiobook, Mac Lake will help you:Identify potential leaders using unique training modulesEquip and disciple leaders at every level of their leadership journeyEmpower leaders to multiply themselves by developing other leaders 
  Inspired by the greatest leadership example of all, Lake writes, “Jesus was a master of leadership development who saw something in people and then patiently walked with them to transform their spirit and their skills.” 
  Learn how to lead like Jesus and create a culture of multiplying leaders to expand God’s work in your community and beyond.

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