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Marketing National Parks for Sustainable Tourism - cover

Wir entschuldigen uns! Der Herausgeber (oder Autor) hat uns beauftragt, dieses Buch aus unserem Katalog zu entfernen. Aber kein Grund zur Sorge, Sie haben noch mehr als 500.000 andere Bücher zur Auswahl!

Marketing National Parks for Sustainable Tourism

Dr. Stephen L. Wearing, Dr. Stephen Schweinsberg, Dr. John Tower

Verlag: Channel View Publications

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Beschreibung

This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the issues faced by park managers as they address the need to manage national parks sustainably for future generations. It will be of interest to natural resource and tourism students, tourism scholars and natural resource managers as well as researchers in the areas of geography and forestry.
Verfügbar seit: 19.01.2016.

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