Weitere Bücher, die Sie mögen werden

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  Lean Brands - Catch Customers...

  Luis Pedroza

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  “Everything you need to know to take your brand global. And going global is not an option today. That's where your future market is going to be.” —Al Ries, author of Positioning and The 22 Immutable Laws of Branding“Filled with vivid, relevant case studies, Luis shows that brand success in tough global markets comes from having deep market knowledge, being lean and agile, creating real, meaningful differentiation, and executing creatively using tools that work. I was impressed by the ideas and guidance from this book and you will be as well.” —David Aaker, vice chair of Prophet and author of Strategic Market Management“Luis shows what it takes to win in an increasingly multipolar world. Spiced with great examples, he brings to life the simple wisdom of what it takes to be locally relevant and globally efficient in building brands.“  —Paul Polman, CEO of Unilever“A must-read for every manager of global brands.” —Gerard J. Tellis, Neely Chair, American Enterprise, and Director of the Center for Global Innovation, USC Marshall School of Business There’s no denying it. Business has become global, yet few people we meet in our everyday lives have any actual international experience to share. Markets are increasingly messy and rapidly evolving. Leaders know that they need to adapt, but they are usually too busy—and they’re unsure about what exactly to change.Lean Brands provides a lean, agile approach to building global brands, helping you 1) quickly analyze your environment; 2) create a differentiated and meaningful brand positioning; and 3) bring your brand strategy to life on the ground, where it counts. You'll learn how to “recon” and take advantage of weaknesses of your competition, as well as hone in on what will work in new markets to make sure you are memorable.

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  The Serious Business of Small...

  Carol A. Fleming

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  Small talk has a big impact—learn to master this most important communication skill to feel more at ease at work, parties, and events of all kinds.   Carol Fleming wants to show you that small talk is not as small as you might think. It’s the foundation of every relationship, professional and personal. It’s the sound of people reaching out to each other, searching for similarities, shared interests, goodwill, connections, and friendship. And it’s something that can be learned, even by those requiring the smallest of baby steps.   We engage in small talk every day with people we know—but it feels a lot tougher when we go outside our comfort zone. This guide to graceful social conversation covers both inner and outer aspects—from the right attitude to how to dress, move around, and introduce yourself. Most importantly, Fleming lays out a series of simple, memorable conversational strategies that make it easy to go from “Nice weather we're having” to a genuine, rewarding give-and-take.    But she won’t tell you what to say. Believe it or not, you already have what you need inside you. She merely provides the keys to unlock it!

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  Perfect Phrases for Performance...

  Douglas Max, Robert Bacal

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  THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME
  
   
  The ability to craft an employee review that is meaningful and change-driven is what separates average supervisors from great managers. How often, though, have you struggled to find the most appropriate words for your needs?
  
   
  This completely revised and updated second edition of Perfect Phrases for Performance Reviews provides hundreds of ready-made phrases you can use to clearly communicate any employee's performance in 74 different skill areas. Learn the most effective language for:
  
   Crafting an accurate, carefully worded assessment
  
  Documenting behaviors and accomplishments
  
  Guiding and developing promising workers
  
  Conducting face-to-face interviews

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  Too Much Information -...

  Cass R. Sunstein

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  The bestselling author and recipient of the 2018 Holberg Prize, Cass R. Sunstein, explores how more information can make us happy or miserable, and why we sometimes avoid it—but sometimes seek it out.How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought on our way into the movie theater? Do we want to know if we are genetically predisposed to a certain disease? Can we do anything useful with next week's weather forecast for Paris if we are not in Paris? In Too Much Information, Cass Sunstein examines the effects of information on our lives. Policymakers emphasize "the right to know," but Sunstein takes a different perspective, arguing that the focus should be on human well-being and what information contributes to it. Government should require companies, employers, hospitals, and others to disclose information not because of a general "right to know" but when the information in question would significantly improve people's lives.

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  Project Management in the Hybrid...

  Phil Simon

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  For decades, organizations of all sizes and in all industries have struggled at managing projects. Even though employees primarily worked together in physical offices, rare was the project that came in on time and on budget and delivered what stakeholders expected. 
  The M-F/9-5 in-person world of work is gone forever. Depending on the country, more than nine in ten people would rather quit their jobs than return to the office five days per week. Brass tacks: Remote and hybrid workplaces are here to stay, and they pose formidable obstacles that complicate managing projects and launching new products. 
  Against this backdrop arrives Project Management in the Hybrid Workplace, Phil Simon’s timely and highly anticipated follow-up to his award-winning book Reimagining Collaboration. 
  In his inimitable style, Simon adeptly fuses critical research and concepts from a slew of diverse and seemingly unrelated fields, including Agile software development, human resources, supply-chain management, organizational behavior, cognitive psychology, and labor economics. Brimming with detailed case studies, penetrating insights, and practical advice, Simon’s twelfth book is a tour de force. Product owners, new and seasoned PMs, service providers, freelancers, small business owners, and students taking PM classes will benefit from Project Management in the Hybrid Workplace.

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  Humanizing the Economy -...

  John Restakis

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  At the close of the twentieth century, corporate capitalism extended its reach over the globe. While its defenders argue that globalization is the only way forward for modern, democratic societies, the spread of this system is failing to meet even the most basic needs of billions of individuals around the world. Moreover, the entrenchment of this free market system is undermining the foundations of healthy societies, caring communities, and personal wellbeing. 
  Humanizing the Economy shows how co-operative models for economic and social development can create a more equitable, just, and humane future. With over 800 million members in 85 countries and a long history linking economics to social values, the co-operative movement is the most powerful grassroots movement in the world. Its future as an alternative to corporate capitalism is explored through a wide range of real-world examples including: 
  - Emilia Romagna’s co-operative economy in Northern Italy- Argentina’s recovered factory movement- Japan’s consumer and health co-operatives 
  Highlighting the hopes and struggles of everyday people seeking to make their world a better place, Humanizing the Economy is essential reading for anyone who cares about the reform of economics, globalization, and social justice. 
  Published by Post Hypnotic Press Inc. Distrubited by Big Happy Family LLC.

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