Weitere Bücher, die Sie mögen werden

• 

  Beyond the Jumbotron - Creating...

  James Giglio

  • 0
  • 0
  • 0

  Beyond the Jumbotron: Using Immersive Technology to Transform the Fan Experience A simple guidebook for navigating the new world of sports marketing and brand managementThe modern consumer, today’s fan, is no longer passive. Over three quarters of millennials say they prefer experiences over traditional advertising. Old approaches won’t work. Yard barkers handing out free towels. A stadium plastered with billboards. Maybe a new Jumbotron. Today’s fan is looking for something more engaging, more interactive, and more immersive.Industry pioneer, James Giglio, the founder of MVP Interactive, takes us through his fascinating decade-long journey, starting out with a vision for immersive experiences, well before anyone had ever heard of virtual reality. Over that time, he has had the opportunity to work with many leading sports teams, professional leagues, advertising agencies, and consumer brands, to completely redefine the fan experience and now he shares those lessons with us.James also takes us through his own personal story of building a startup, from growing up as a daydreaming kid in Ocean County, New Jersey, to working with an advertising agency in New York and recognizing that three themes were emerging: the iPhone app explosion, the increased use of digital signage or so-called “street furniture,” and the emergence of “pop up events” by leading brands. He began to wonder how these three trends could be brought together. What if the immersive technology on our iPhone could be brought to the streetscape? What if those digital displays could become interactive? And what if brands could attract consumers to them rather them just hawking them promotions and free stuff? The result was MVP Interactive. But like any startup, there were bumps along the way and James’ story is a heartfelt, honest tale of making many... let’s just say, learning a lot of lessons along the way.The timing could not be better. Post Covid, events are back and back big. During the pandemic, we all went fully remote and realized it was just way too much screentime. But we are also not going back to the way it was. Beyond the Jumbotron lies a new, hybrid world where human interaction and technology combine. James takes us through not only the why — the dramatic changes in consumer attitudes and behavior that are driving the adoption of immersive technology, but more importantly the how — how to bring these projects to life and lead to real, measurable result after case study and shows the possibilities of new technology are not only endless, but also just the beginning. lts for sports properties and brands. James and his team at MVP Interactive have completed over 200 immersive technology projects and the book is filled with case study after case study and shows the possibilities of new technology are not only endless, but also just the beginning.

  Zum Buch

• 

  Steampunk Style Jewelry -...

  Jean Campbell

  • 0
  • 0
  • 0

  Learn how to create one-of-kind pieces that marry romance, technology, and attitude—including a Time Travelers Necklace, Gearrings, and more. 
   
  This how-to jewelry-making book features the work of an array of invited jewelry designers influenced by the growing Steampunk trend. In Steampunk circles, jewelry-makers are often master metalsmiths who combine found objects with fine metals to create elaborate pieces. In Steampunk Style Jewelry, the projects focus on “no fire” techniques—like simple stringing, wirework, hammering, stamping, gluing, stitching, and off-loom beadwork—so that even a beginner can create pieces in the style. Each project provides a complete materials and tools list, step-by-step instructions, and clear illustrations. This book offers a broad overview of a growing design trend that is part of the literary, industrial design, fashion, and popular culture scene. Readers will learn about the art movement through the many photographic sidebars that explore the many aspects of the trend.

  Zum Buch

• 

  The Good Housekeeping: Christmas...

  Susan Westmoreland

  • 0
  • 0
  • 0

  From the test kitchens of America’s iconic lifestyle magazine, “an outstanding survival manual for every aspect of Christmas food, drink and entertaining.” (The Wall Street Journal)   Hang the stockings, deck the hall—and cook up a happy holiday! When it comes to Christmas, no one does it like Good Housekeeping. Brimming with more than 300 celebration-worthy recipes, sparkling decorating ideas, and suggestions for homemade (and home-baked) gifts, this sumptuous, mouthwatering collection will make the season extra merry. Triple-tested, foolproof recipes come from both the magazine's archive of favorites and from celebrities like Ina Garten, Martha Stewart, and Bobby Flay, along with favorite Christmas memories from Sting, Reese Witherspoon, Mariah Carey, and many other famous contributors. Delight family and guests with irresistible Cranberry Mojitos, Glazed Ham with Apricots, Roast Turkey with Wild Mushroom Gravy, and Herbed Rice Pilaf with Cranberries and Thyme—and then top if off with a to-die-for delicious Dulce de Leche Christmas Wreath or Gingerbread Whoopie Pies. This truly is the greatest Christmas cookbook ever—and sure to become a cherished part of your holiday tradition.   

  Zum Buch

• 

  Finding the Funny

  Tammy Pescatelli

  • 0
  • 0
  • 0

  Wife and mother Tammy Pescatelli, winner of Comedy Central's Stand-up Showdown, lives the same life that you do — except that she makes it seem hilarious in this spirited one-hour comedy special.

  Zum Buch

• 

  Monarchia

  Alighieri Dante

  • 0
  • 0
  • 0

  The De Monarchia is one of the main works by Dante Alighieri. It is a treatise on secular and religious power, and more specifically on the relationship between secular authority (represented by the Holy Roman Emperor) and religious authority (represented by the Pope).  The work is composed of three books, in which Dante condemns the theocratic conception of the power elaborated by the Roman Church and defends that both the Pope and the Emperor derive their power from God, and, that being so, God gave to each power in one certain area of life, which means they should not interfere with each other's power and one should not be considered above the other. - Summary by Leni

  Zum Buch

• 

  Sex in the Sea - Our Intimate...

  Marah J. Hardt

  • 0
  • 0
  • 0

  Forget the Kama Sutra. When it comes to inventive sex acts, just look to the sea. There we find the elaborate mating rituals of armored lobsters; giant right whales engaging in a lively threesome whilst holding their breath; full moon sex parties of groupers and daily mating blitzes by blueheaded wrasse. Deep-sea squid perform inverted 69s, while hermaphrodite sea slugs link up in giant sex loops. From doubly endowed sharks to the maze-like vaginas of some whales, Sex in the Sea is a journey unlike any other to explore the staggering ways life begets life beneath the waves.Sex in the Sea uniquely connects the timeless topic of sex with the timely issue of sustainable oceans. Through overfishing, climate change, and ocean pollution we are disrupting the creative procreation that drives the wild abundance of life in the ocean. With wit and scientific rigor, Marah J. Hardt introduces us to the researchers and innovators who study the wet and wild sex lives of ocean life and offer solutions that promote rather than prevent, successful sex in the sea. Part science, part erotica, Sex in the Sea discusses how we can shift from a prophylactic to a more propagative force for life in the ocean.

  Zum Buch