Weitere Bücher, die Sie mögen werden

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  The Thing with Feathers - The...

  Noah Strycker

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  Birds are highly intelligent animals, yet their intelligence is dramatically different from our own and has been little understood. As we learn more about the secrets of bird life, we are unlocking fascinating insights into memory, relationships, game theory, and the nature of intelligence itself.The Thing with Feathers explores the astonishing homing abilities of pigeons, the good deeds of fairy-wrens, the influential flocking abilities of starlings, the deft artistry of bowerbirds, the extraordinary memories of nutcrackers, the lifelong loves of albatrosses, and other mysteries-revealing why birds do what they do, and offering a glimpse into our own nature.Drawing deep from personal experience, cutting-edge science, and colorful history, Noah Strycker spins captivating stories about the birds in our midst and shares the startlingly intimate coexistence of birds and humans. With humor, style, and grace, he shows how our view of the world is often, and remarkably, through the experience of birds.

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  The Knowledge - How to Rebuild...

  Lewis Dartnell

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  How would you go about rebuilding a technological society from scratch? 
  If our technological society collapsed tomorrow, perhaps from a viral pandemic or catastrophic asteroid impact, what would be the one book you would want to press into the hands of the postapocalyptic survivors? What crucial knowledge would they need to survive in the immediate aftermath and to rebuild civilization as quickly as possible—a guide for rebooting the world? 
  Human knowledge is collective, distributed across the population. It has built on itself for centuries, becoming vast and increasingly specialized. Most of us are ignorant about the fundamental principles of the civilization that supports us, happily utilizing the latest—or even the most basic—technology without having the slightest idea of why it works or how it came to be. If you had to go back to absolute basics, like some sort of postcataclysmic Robinson Crusoe, would you know how to re-create an internal combustion engine, put together a microscope, get metals out of rock, accurately tell time, weave fibers into clothing, or even how to produce food for yourself? 
  Regarded as one of the brightest young scientists of his generation, Lewis Dartnell proposes that the key to preserving civilization in an apocalyptic scenario is to provide a quickstart guide, adapted to cataclysmic circumstances. The Knowledge describes many of the modern technologies we employ, but first it explains the fundamentals upon which they are built. Every piece of technology rests on an enormous support network of other technologies, all interlinked and mutually dependent. You can't hope to build a radio, for example, without understanding how to acquire the raw materials it requires, as well as generate the electricity needed to run it. But Dartnell doesn't just provide specific information for starting over; he also reveals the greatest invention of them all—the phenomenal knowledge-generating machine that is the scientific method itself. This would allow survivors to learn technological advances not explicitly explored in The Knowledge as well as things we have yet to discover. 
  The Knowledge is a brilliantly original guide to the fundamentals of science and how it built our modern world as well as a thought experiment about the very idea of scientific knowledge itself.

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  Tsunami Days

  John Barnie

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  "We need more writers with bite. We have lived in the flatlands too long," writes John Barnie in one of his 'observations' ('Art in the Flatlands'). And bite he delivers.
  
  Ranging across politics, history, culture, ecological disaster, the meaning of truth, poetry, what we mean by identity and more… Barnie shares a window onto the world that is both erudite and particular. Leaning towards pessimism in a darkening world, these observations are often provocative, not from any bullish desire to antagonise, but as the result of mining a rationalist line of thought with an honesty and consistency that is applied as much to the author as to his subjects. There is a clarity here that some may find uncomfortable, but the aim is always dialogue above agreement; intellectual engagement above cheap solutions and sentimentality.
  
  Barnie asks us to think, consider and dig deeper, but most of all he asks that we "…live richly among our secondary self-created meanings, while recognising them for what they are. To face without flinching the nullity of the great void." ('Varieties of Meaning')
  Tsunami Days is a vital collection of essays for those prepared to engage with its unflinching observations.

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  Pharma Customer Experience - 20...

  Sean McDade

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  Pharma Customer Experience reveals twenty secrets that pharmaceutical and biotechnology companies are using today to connect emotionally with their customers—both patients and healthcare professionals.In an increasingly competitive environment, it's no longer enough for pharma to develop drugs and technologies that treat, cure, or relieve the symptoms of disease. To be truly customer-centric—building long-term, reliable customer relationships—pharma must learn to treat patients and healthcare professionals the way hotels treat their guests.Discover how pharma companies can differentiate themselves through exceptional customer experience—helping patients understand available support services, explaining what to expect from clinical trials, making it easy to onboard onto new medications, and much, much more.In Pharma Customer Experience, Sean McDade presents twenty powerful strategies, all easy to implement, that can turn pharma companies into exceptional customer-centric organizations.

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  The Opioid Epidemic - What...

  Yngvild Olsen, Joshua M. Sharfstein

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  The opioid epidemic is responsible for longest sustained decline in US life expectancy since the time of World War I and the Great Influenza. In 2017, nearly 50,000 Americans died from an opioid overdose - with an estimated two million more living with opioid addiction every day.
   
  The Opioid Epidemic: What Everyone Needs to Know is an accessible, nonpartisan overview of the causes, politics, and treatments tied to the most devastating health crisis of our time. Its comprehensive approach and Q&A format offer listeners a practical path to understanding the epidemic from all sides: the basic science of opioids; the nature of addiction; the underlying reasons for the opioid epidemic; effective approaches to helping individuals, families, communities, and national policy; and common myths related to opioid addiction.
   
  Written by two expert physicians and enriched with stories from their experiences in the crosshairs of this epidemic, this audiobook is a critical resource for any general listener - and for the individuals and families fighting this fight in their own lives.

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  Lean Project Management Volume...

  Can Akdeniz

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  Research states that almost half of all improvement initiatives fail due to lack of effective leadership. If this is the case, then as business owners the time has never been more prudent to consider how we are managing our businesses and what kind of leadership strategies we have in place. Given that so many industries are littered with failed start-ups and businesses these days, it is clear that more work and investment is needed to develop future leaders. But even with the right leadership in place, which business model does one choose to follow? There are numerous schools of thought and endless business theories on this topic, but one I believe can revolutionize the way in which all of our businesses operate is that of “lean management”. It’s not a new idea, in fact the Japanese have been utilising its power for over sixty years, but it is a concept and a philosophy that we should all take time to understand. But what is exactly is ‘Lean Management’? And what is a ‘Lean Leader’? What makes a ‘Lean Leader’ different from a ‘normal’ leader? These are just some of the questions we’ll be answering within this book. We also want you to: - Understand the variables and factors that have an impact on the overall implication and sustainability of your movement towards a lean path - Identify the main differences between management and leadership styles and behaviours and why going lean could change your business for the better - Recognise that lean principles can be applied to any size business within any industry - Learn how to move towards going completely lean

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