Effective Copywriting Techniques - The Ads That Sell

Anthony Ekanem

Beschreibung

Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Or is it workmanship to be judged for an award or recognition? It's none of the above. Advertising is salesmanship multiplied. Nothing more. And advertising copy, or copywriting, is salesmanship in print. The purpose of a copywriter's job is to sell. Period. The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio. As Claude Hopkins wrote in his timeless classic, Scientific Advertising: To properly understand advertising or to learn even its rudiments, one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes. Thus every advertising question should be answered by the salesman's standards.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales. It is not for general effect. It is not to keep your name before the people. It is not primarily to aid your other salesmen. Treat it as a salesman. Force it to justify itself. Compare it with other salesmen. Figure its cost and result. Accept no excuses which good salesmen do not make. Then you will not go far wrong.

The difference is only in degree. Advertising is multiplied salesmanship. It may appeal to thousands while the salesman talks to one. It involves a corresponding cost. Some people spend $10 per word on an average advertisement. Therefore every ad should be a super-salesman. A salesman's mistake may cost little. An advertiser's mistake may cost a thousand times that much. Be more cautious, more exacting, therefore. A mediocre salesman may affect a small part of your trade. Mediocre advertising affects all of your trade. These points are as true today as they were when they were written nearly one hundred years ago!

Verfügbar seit: 22.06.2016.

Drucklänge: 51 Seiten.

Handel & Wirtschaft

Weitere Bücher, die Sie mögen werden

Facebook Advertising +...

Steve Gates

Do you want to learn how to gain more leads and customers than ever?
Are you interested in an online business? Do you have limited funds to invest and get started?
This audiobook will show the exact practices you need on every platform to optimize every aspect of your social media strategy. Even more than that, we will show the best strategies and tips to use in 2020 to spearhead your growth.
In this Audiobook you'll discover:What dropshipping isTraditional methods of dropshippingHow to set up a shopify store step-by-stepHow to design an online storeThe order fulfillment processNiche and product selectionTrending product ideasHow to build a brand on InstagramHow to make money on InstagramInfluencer marketingThe Ad-types and targeting used by a now famous Korean Fashion Brand to get a 15 times ROI using Facebook AdsThe nine core principles to power your Facebook strategyA practical eight step checklist to setup and manage your Facebook ads, miss one and your Facebook ad will failSix tips to create engaging content for higher conversion rates, miss a few tips and you are throwing away moneyThe Facebook strategies used by a famous car brand to make their model the no. 1 in the segment and how you can leverage their tacticsThe psychology behind why people buy and how to use this in your Facebook marketingAnd much more....
It´s time to push your business and revenue to the next level by leveraging Facebook, become an Influencer and Start or E-commerce.
Your project can no longer wait.
Buy this audiobook now to change your life!

Zum Buch

On The Hunt - A Talent...

Eileen Evans

Embark on the Ultimate Talent Quest: Mastering the Art of Modern Recruitment 
 
Dive into "On The Hunt: A Talent Acquisition Pro's Life," your essential guide to mastering modern recruitment in a highly competitive corporate world. Start with Chapter 1: Define, crafting a foundation for a robust talent acquisition strategy. Move on to Chapter 2: Find, where you'll learn to identify talent using advanced searches and cutting-edge technologies. 
 
Chapter 3: Attract & Engage teaches you to use marketing tools for brand building and candidate engagement, turning job descriptions into compelling stories. Finally, Chapter 4: Achieve focuses on measuring success and adapting to new technologies and privacy laws. 
 
This book is more than a guide—it's the blueprint for success in talent acquisition, helping you become an unrivaled recruiter and shape the future of your organization with every exceptional hire.

Zum Buch

Watts in the Desert - Pioneering...

Lex Fullarton

This unique book offers an introduction to the development of renewable energy in Australia in the early 2000s. Examining the rise of dispersed, embedded solar energy systems in Western Australia, it looks specifically at the Solex project in Carnarvon, WA, which pioneered the harvest of solar energy from what was once considered the pursuit of the lunatic fringes of society to a viable energy source for mainstream society and industry.

In this fascinating case study Fullarton shows how a practical demonstration of innovative existing technology can have an incredible impact on a national scale. The ideas behind the Solex project slowly became adopted by the broader community and were eventually taken up enthusiastically by the general population of Australia.

Analyzing government and utility policies throughout the 2000s, the book traces how ambivalence was followed by wholehearted incentives to the roll-out of alternative energy and subsequent active opposition to alternative energy in favor of traditional fossil fuel as government philosophies changed.

Zum Buch

The Regular Effect

Shiv Radhakishun

The Regular Effect: How to release yourself from the comfort of being normal - is finally available in audio format, narrated by the author, Shiv Radhakishun and featuring multiple podcast episodes throughout the book.Shiv has taken five years to fine-tune his thoughts on the book, and his narration reflects this. He brings the pages to life with humor, passion, and a deep understanding of the material.Get ready for some laughs, tears, and of course, lots of fun. Challenge yourself to dive in, and as Shiv says, just take the damn shot!We hope you enjoy this audio version of The Regular Effect: How to release yourself from the comfort of being normal

Zum Buch

Yesterdays

Ella Wheeler Wilcox

This is a volume of early poetry by Ella Wheeler Wilcox. As much of Ella Wheeler Wilcox's poetry, this volume also conveys a number of different emotions in the different poems. Ms Wilcox herself suggests the alternative title "Ghosts of old dreams" for this volume.  - Summary by Carolin

Zum Buch

The Leader Phrase Book - 3000+...

Patrick Alain

"This refreshing and practical tool will help to enlarge, promote, and articulate the world of communication."—Cristina Roggero, Pepperdine University professor of literatureThe Leader Phrase Book contains more than 3,000 dynamic phrases that will enable you to prevail in virtually all of life's important situations. You will be in command of your words and always stay ahead of the game. With this passport to success, you will begin a new journey on which you are among the charismatic, the untouchable...the elite.This easy-to-use reference book will give you a new image you can take pride in helping you to quickly reach your full leadership potential. You will have all the weapons to effectively succeed whenever vibrant, forceful language is required. It works like magic!The Leader Phrase Book will teach you how to:•    Speak like a leader•    Master all conversations•    Attain a charismatic presence•    Gain the respect of others•    Achieve a lightning-fast rhetoric•    Find the right phrases instantly•    Argue effectively•    Be the envy of all you meetThe Leader Phrase Book is the culmination of ten years of Patrick's personal research on how leaders communicate. It is the summation of his efforts to share one of the most invaluable skills in life: "how to put yourself in command."

Zum Buch