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Verlag: HarperCollins e-books
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
Do you need to make sales but hate selling? Do you want to be more persuasive without being pushy? Are client relationships more important than getting the sale at any cost? If you answered 'yes' to any of these questions then this audio book is for you, and it will change the way you view selling for good. In Love Selling Audrey Chapman shares her revolutionary approach on how to sell without selling out. It is common for sales literature to focus on 'closing' but this audio book starts a deep conversation about 'opening'. The LOVE SELLING method will positively improve how you feel about selling. Listen to this book and apply what's inside to: - Radically improve your selling success while keeping your integrity intact - Grow your sales, more easily and without any sales pressure on you or your prospects - Have more delighted clients who love buying from you, again and again - Discover why focusing on 'closing' sales can stunt your sales growth - Create wonderful buying experiences through a focus on 'service' and 'connection' - Overcome fear, embarrassment and any awkwardness when concluding the sale - Engage with clients in a structured, straightforward and open way - Learn to love selling; either for the first time or all over againZum Buch
Can goals be easy? What is the secret? Some goals feel difficult. Other goals feel easy to achieve. Why is this? There are many factors that can help us, or sabotage us on our way to achieving our goals. Once we understand these building blocks, we can put them to use to design goals that work for us. Building blocks? Think of them as tools that remove difficulty and enhance achievement. Look at these five common-sense ideas that help. First, humans are short-term thinkers. Our initial goals need short timelines. We also have short-term memories. Second, our initial goals should be small. We need to build our goal-achieving muscles. This will give us confidence. Third, we must understand our personality style. This is what sabotages most goals. If our goals are not in alignment with our personality, it all goes wrong quickly. Fourth, do our goals match our internal core values? If not, how can we be motivated when we feel that nagging doubt? Fifth, instead of using willpower, could we put mini-habits to work instead? This would take away our mental stress. Setting goals that work for us is easy when we have guidelines and a checklist. Why continue to feel guilty when we can feel success by following the ideas in this book?Zum Buch
Getting into college, the one you want, requires patience and poise. We have developed a step-by-step approach for high school students that allows you to stand out in all your college applications.Think of applying to college as a job interview. We've got you covered. Or, if you are applying to work directly from high school…A step-by-step, easy-to-follow method to show your best self. Whether it’s writing an essay or recording a video and audio file to include so your application really stands out! I was a heavily recruited athlete coming out of high school and played Division 1 Basketball for UCONN. I understand the pressures, the decision-making, and how to get to the school and the career you really want.Zum Buch
Ride on the natural partnership between Guerrilla Marketing and Facebook. The synergy between Facebook and Guerrilla Marketing is hard to dismiss or ignore. Guerrillas want the same thing everybody wants, but they don’t have the same means, nor do they believe in excessive marketing budgets. The success of Guerrilla Marketing is apparent: its principles have been taught in leading universities and have been adopted to run countless successful marketing campaigns for businesses since its introduction in 1970s. Facebook, like any other business, is driven to make profits. But their profits are not made from getting people to sign up for Facebook accounts. With some 750 million users and counting, Facebook is irrefutably the leading social media tool of our time. How can one ride on this natural partnership to achieve success? “Guerrilla Facebook Marketing” is packed with practical tips and insights on building Guerrilla marketing strategies in Facebook that can work for any business. Get insights on Facebook’s culture and Guerrilla Marketers’ beliefs, and what these insights mean to your overall marketing strategy. Learn how to use Facebook data to shape your marketing campaign. Understand the unique Rules of Engagement necessary to pull off successful Guerrilla marketing campaigns in Facebook. Boost your knowledge of Facebook features by familiarizing yourself with 25 Facebook-specific Guerrilla weapons. Learn how to generate marketing campaigns by combining Guerrilla weapons in infinite ways. Follow step-by-step instructions on how to create and execute clear, actionable marketing plans and calendars for all kinds of marketing campaigns. Link marketing efforts back to profits by measuring ROI results in tangible ways for your business.Zum Buch
This collection of provocations from the think tank Cybersalon brings together a blend of near-future speculative fiction and non-fiction commentary from leading experts in the fields of health, community, retail, and money. Together, they shine a light behind the cornerstones of our lives to reveal the unexpected and invite you to cast your critical eye on technology and its effect on society. Be prepared for warnings and inspirations from those who speculate about the future and those who make it a reality."The shards from a score of Black Mirrors reflecting future truths, as only fiction can." Charles Arthur, author of Social Warming: How Social Media Polarises us all"Challenging and lively, these short stories will inspire readers to give more thought to the surprising risks and opportunities of pervasive technologies." David Wood, Futurist and author of Vital Foresight"These stories will stop you in your tracks, make you think and spur you into action!" Jana Hlistova, Founder of The Purse, Host of The Purse Podcast"When the Western population is lost in a fantasyland of algorithms and abstractions, the 22 tales of speculative fiction in this book are able to provide unique and subversive insights into our possible futures." Richard Barbrook, author of Imaginary Futures"If visions are futures for the heart, here we have much heartfelt foresight into how our lives, our relationships, and our selves, are being transformed by data-fication. These futures feel personal, as they should." Tracey Follows, futurist and author of The Future of YouZum Buch
The Globe & Mail's #1 Business Book of the Year! "ALL IN, ALL THE TIME" Low performance and high turnover is not the result of lazy, apathetic workers. It's not about decreasing budgets. And it's not about a terrible economy. It's about leadership that doesn't engage employees. In Nine Minutes on Monday, leadership guru James Robbins argues that employee engagement comes down to one thing: a constant dedication to meeting the universal needs that drive performance excellence. In today's chaotic, high-stakes business environment, it is easy to get distracted from leadership responsibilities by focusing on tasks at hand instead of on strategy. But when you neglect to keep your leadership priorities in front of you, everyone suffers--your staff, your organization and, in the end, you. Whether you lead a small team or an entire organization, you’ll discover the nine keys to raising productivity, boosting morale, and increasing employee engagement. Nine Minutes on Monday combines proven engagement drivers and principles of human motivation into a simple system of execution that will show immediate results. Inside you'll find: The "9 Minute" template for maintaining focus on your leadership priorities--no matter how busy you are Three key questions that will help you connect purpose to paycheck for your staff A four-step formula for addressing subpar performance and driving complacency from the workplace A simple coaching model for fast-track staff development Four reward/recognition tools that will leave your employees feeling valued and motivated The one simple activity that will forge deep bonds of trust between you and your employees Three key ingredients that will immediately increase the motivation level of any employee Being a great leader is never easy, but Robbins breaks it all down into essential components to reveal its fundamental simplicity. Nine Minutes on Monday is your road map to igniting purpose, passion, and engagement among your team members. Master and apply the tools and techniques inside, and your employees will be motivated, inspired, and equipped to bring their best to work each and every day. Quick and simple leadership lessons for boosting performance, morale, and engagement "James Robbins is a terrifi c observer, thinker, and storyteller. He also has marvelous insights about how leaders can help employees become more connected to their work setting. He weaves together personal stories with thoughtful leadership insights into a compelling book. If leaders will do the nine minutes he suggests each Monday morning, they will become what we have called ‘meaning makers' who deliver enormous value to their employees, customers, investors, and communities." -- Dave Ulrich, professor, Ross School of Business, University of Michigan; partner, The RBL Group; coauthor, The Why of Work "It really works! Robbins provides simple and practical tools to help all managers get on the road toward becoming great leaders. These nine easy-to-use principles are relevant to today's work environment and yet so often overlooked. Thank you for helping me to make a difference to my team." -- Sue Travis, HR Manager, Lowe's "Every manager in your workplace needs this book. Practical and easily doable ideas that will help turn your managers into truly inspiring leaders." -- Michael Kerr, "The Workplace Energizer" and author of Putting Humor to Work "Great easy read with lots of practical applications for leaders looking to improve their game and really make a difference in the lives of those they lead." -- Debbie Stein, CFO AltaGasZum Buch
