Altri libri che potrebbero interessarti

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  Valuable Change - What You Need...

  Brendon Baker

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  WHAT EVERY CHANGE LEADER NEEDS TO KNOW 
  We are in a crisis!  
  85% of the change initiatives in your organisation could be worthless... Throwing money at an unknown result. They aren't just accepting ambiguity; they are driving off a cliff, blindfolded and hoping the car flies. 
  But what if there was a better approach? Something a little ...Simpler? ...Easier?Valuable Change is a Change Leader's complete handbook to setting up, driving and realising truly Valuable Change.  
  Valuable Change provides you with what you need to set the best possible course for your change. You will soon be ramping up the return on your projects, turning outcomes into reality, generating untold momentum, and eliminating fluffy paper claims. When you are running valuable change projects, you can say goodbye to: slow project start-ups, unwieldy plans, teams stuck in despair, communities and training that just doesn't work, and the endless teams of graduates sitting in dark rooms staring at spreadsheets.You can expect:Massive Improvements Across Your Project ROIHuge Time Savings for Every Change LeaderCareer-Defining Reputational BoostsPlus:The Secret to Faster, Cheaper, More Consistent Project SuccessTwo Insanely Powerful Shortcuts To Generating Change Buy-InThe Equation that Underpins All Change AdoptionThe Heart of Clear Decision Making in ProjectsThe Antidote to Overzealous BureaucracyHow to Build Momentum, Leverage Community, and Create Valuable Fanaticism 
  and more... Stop wasting time and money. 
  It's time to make the shift to truly Valuable Change. See you inside.

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  Off the Scales - The Inside...

  Aimee Donnellan

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  The inside story of the creation of Ozempic and its revolutionary impact on public health.A “cure” for obesity has long been the holy grail for the pharmaceutical industry, one that seemed unattainable until recent breakthroughs in type 2 diabetes research led to the development of Ozempic, a weight loss medication that activates a hormone in the stomach called GLP-1, making people feel fuller for longer. The treatment is so effective that it is already disrupting many industries—from healthcare to fast food to fashion—and it has quickly made its creator, Denmark’s Novo Nordisk, the most valuable company in Europe. But the impact of GLP-1s goes far beyond billion-dollar profits; a true long-term cure for obesity could save 40 percent of American adults from dangerous, preventable illnesses. And as more potential benefits emerge, one question looms in the minds of investors, healthcare workers, and politicians: Are these drugs too good to be true?In Off the Scales, Reuters journalist Aimee Donnellan illuminates the history of a medical breakthrough that is poised to change the world, while raising difficult social questions about inequality and morality. Through original reporting and rigorous research, she forecasts the future of GLP-1s and examines what their explosive popularity tells us about our ideals of beauty and the lengths to which people will go in order to become thin.Along the way, Donnellan profiles the scientist whose contributions to the discovery of GLP-1 were overlooked, documents her fight for recognition while her colleagues were thrust into the limelight, and offers new insights into the ways that the food and beauty industries made billions while promoting unhealthy and unrealistic body image standards and accelerating the obesity crisis. She also provides firsthand accounts of several early Ozempic users and the transformative effect the drug has had on their weight loss journeys.Off the Scales is an informative and entertaining study of the unexpected consequences of finally getting what we’ve wanted for so long.A Macmillan Audio production from St. Martin’s Press

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  Bitcoin Vs Gold: Which Is The...

  AHMED MUSA

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  In an ever-changing economic landscape marked by uncertainty and volatility, Gold: The Timeless Safe Haven in Financial Crises delves deep into the enduring significance of gold as a cornerstone of wealth preservation and economic stability. From ancient civilizations to modern financial systems, this comprehensive exploration uncovers how gold has consistently served as a refuge during financial downturns, geopolitical tensions, and economic upheavals. 
  Through meticulously researched historical case studies—from the Great Depression and the 1970s stagflation to the Asian Financial Crisis, the 2008 Global Financial Crisis, and the unprecedented COVID-19 pandemic—this book illuminates gold's pivotal role in safeguarding wealth and providing psychological assurance to investors worldwide. It examines the intricate dynamics of gold supply and demand, central bank policies, and the metal's unique physical and cultural attributes that reinforce its status as a trusted asset. 
  Furthermore, Gold: The Timeless Safe Haven in Financial Crises juxtaposes gold with emerging digital assets like Bitcoin, analyzing their comparative advantages and evolving roles in contemporary financial portfolios. It also explores technological advancements and sustainable practices in gold mining, highlighting how innovation and ethical considerations are shaping gold's future relevance. 
  Whether you're an investor seeking to enhance your portfolio's resilience, a financial professional navigating market uncertainties, or simply fascinated by the historical and cultural legacy of gold, this book offers invaluable insights into why gold remains an indispensable asset in the global economy. Discover the timeless allure and unwavering importance of gold in mitigating risks and securing financial futures amidst the complexities of the modern world.

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  Every Storm Runs Out of Rain -...

  Amy Moudy Comeau

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  A week-by-week account of the COVID-19 pandemic through the eyes of a different kind of health care front line worker—a marketing leader—at one of the nation’s and world’s leading health care systems.  
  "This candid collection of daily emails from a health industry insider offers a unique glimpse at the daily realities of working during Covid. From pandemic fatigue to staycations and Thanksgivings on Zoom, these stories will take you back to a time you might want to forget. Despite the understandable urge to leave the pandemic behind, Comeau proves that sometimes looking back can not only be therapeutic ... it might offer exactly the perspective we all need to continue to move forward too."  
  - Rohit Bhargava, WSJ Bestselling Author of Non-Obvious Thinking + Non-Obvious Megatrends 
  During the early stages of coronavirus, Amy Moudy Comeau, MBA, an award-winning and acclaimed marketing executive, began writing weekly emails to her Emory Healthcare marketing team every Friday, as a form of encouragement and support to get them through eight weeks of shelter-in-place, which turned into a three-year pandemic. 
  Amy’s Friday emails became a weekly tradition, providing support and even levity during this transformational time. Years later, these time-stamped entries, along with present-day commentary from the author giving insight and hindsight reflections on the pandemic, leadership, self-care and marketing, provide a unique snapshot back into those “unprecedented” days of the pandemic.  
  Every Storm Runs Out of Rain gives insightful lessons on leadership and resilience, and finding the silver lining in the middle of a crisis. 

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  BILLIONAIRE LIFESTYLE THE - The...

  KATE CLINTON

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  The Billionaire Lifestyle: How to Think, Act, and Succeed Like the World’s Wealthiest 
   By Kate Clinton 
  Have you ever wondered what sets billionaires apart from everyone else? What makes them thrive in an unpredictable world, build empires, and create generational wealth? In The Billionaire Lifestyle, renowned business and financial expert Kate Clinton unravels the secrets behind the habits, mindset, and strategies of the world's most successful individuals. 
  This compelling guide takes you on a journey into the world of billionaires, revealing how their daily decisions, unwavering focus, and innovative thinking can transform your life and financial future. From the power of cultivating a vision to mastering high-stakes decision-making, Kate Clinton provides a roadmap for anyone who aspires to elevate their mindset and embrace the lifestyle of limitless possibilities.

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  The content strategy playbook

  Asger Svendsen

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  Welcome to The Content Strategy Playbook — your guide to creating, executing, and refining a content strategy that not only captures attention but drives real results. 
  In today’s world, content isn’t just king — it’s the heartbeat of every business, every brand, and every message that matters. But let’s face it: crafting content that truly works, that resonates, that converts — it’s no easy feat. It’s not just about throwing something out there and hoping it sticks. A well-thought-out strategy is key. 
  That’s exactly what this audiobook is here to help you with. Whether you’re an entrepreneur, a marketer, a small business owner, or someone simply looking to sharpen their content skills, this book is designed to take you through the essential steps of building a content strategy from scratch — or refining the one you already have. 
  We’ll dive into every part of the process: from understanding why you’re creating content in the first place to pinpointing exactly who your audience is, how to build a content plan that serves your goals, how to streamline your content creation process, and — most importantly — how to measure success and continuously improve.

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