Altri libri che potrebbero interessarti

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  The Exceptional Middle Manager -...

  Jeff Lyon

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  Middle management is hard, and if you’re a middle manager, you already know that and you may be searching for all the help you can get to become more effective and successful in that role... in other words, to become an Exceptional Middle Manager.  
  Are you striving to develop your management skills, to become exceptional at building high performing teams, developing strategies and setting goals, managing and coaching the people who report to you, managing vendors and suppliers, managing programs and projects, conducting presentations to senior executives, all while advancing your own career? If so, this is the book for you. 
   By focusing each chapter on a specific business challenge, Jeff gives you the confidence to know exactly what to do and when to do it (rather than delivering clever theories, models and checklists that don’t seem to apply in your day-to-day reality).   
  As your mentor and corporate trail guide, Jeff will teach you:  
  ®    How to think smarter… as you deal with the challenging circumstances that all middle managers face today 
  ®    How to build high-performance teams… in the midst of corporate downsizing and The Great Resignation 
  ®    How to advance your career in today’s workplace… while landing positions that are both rewarding and personally fulfilling. 

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  How to Build Brand Value - Lead...

  Susana Olivo

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  In a context where change is rapid and complexity is increasing, the crucial challenge brands face is to maintain perceived value, and making relevance is a monumental task for marketing professionals. The saturation of new brands, categories, and consumer choices, coupled with decreasing attention spans and generational differences, creates a sense of uncertainty and volatility. Brands risk becoming invisible and losing value, dominated by price competition and facing limited advertising budgets. In response to this situation, the book provides a guide for marketing professionals to use culture as a strategic tool to strengthen their brand value. By leading cultural transformation and offering consumers enriching and ever-evolving identities, brands can remain relevant and valuable in an ever-changing world.

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  Business Financial Intelligence...

  Connor Pate

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  Business Financial Intelligence: Navigating Fiscal Waters for Strategic SuccessEmbark on a journey towards fiscal mastery with the audiobook, "Business Financial Intelligence: Navigating Fiscal Waters for Strategic Success." This comprehensive guide is not just about numbers—it's a strategic roadmap for entrepreneurs and business leaders navigating the complex waters of financial intelligence.In the dynamic landscape of business, financial acumen is the compass that guides strategic decision-making. This audiobook serves as your navigational tool, offering insights into the nuances of financial intelligence crucial for sustainable success. Each chapter is a voyage into the world of strategic money management, providing actionable strategies for leveraging financial data to drive business growth.Prepare to transform data into actionable insights and witness your business thrive in the competitive seas of commerce. Your journey to strategic success begins with the profound insights within this audiobook.

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  Tickling Sharks - How We Sold...

  John Elkington

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  Speaking Tomorrow’s Truth to Power.
  Sustainability is going mainstream—but where did the story start? For decades, the traditional capitalist business model required growth at all costs. Business-as-usual guaranteed unsustainability. Now, in contrast, we see growing adoption of greener practices, but where did these ideas come from—and where are the linked movements headed? 
  Drawing on a half century of experience since the early seventies, “Godfather of Sustainability” John Elkington explains how a series of societal pressure waves have helped to transform business, markets, and, ultimately, capitalism. He explains how he came to “tickle” the human sharks of the corporate world, encouraging them to embrace once-unthinkable ways of addressing new social, economic, environmental, and governance priorities.
  John’s candid memoir tracks his colorful journey through youthful misadventures and inspirations to his pioneering work making business sense of sustainability. Written in a knowledgeable, thoughtful, and humorous voice, this witness statement explains—and criticizes—progress to date before sketching a manifesto for those determined to make the global economy more responsible, more resilient, and, crucially, more regenerative.

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  Boundless - A New Mindset for...

  Vala Afshar, Henry King

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  In Boundless, two leaders in transformation and customer success deliver an inspiring and exciting new approach to succeeding in an increasingly decentralized and digital-first world. In the book, you'll learn how to demolish organizational silos once and for all, allowing resources to flow across networks, ecosystems, and communities. The authors explain the seven principles underlying their unique and effective "Boundless" paradigm: connection, integration, decentralization, mobility, continuity, autonomy, and shared success. 
   
   
   
  Walking you through the blueprint for transformative, resilient business success, Boundless also offers: strategies for mapping the Boundless principles to key technological advances, including digital platforms, blockchain, AI, robotics, cloud computing, and more; ways to achieve the operational, organizational, and technological shifts necessary to succeed in an entirely transformed world; and tools for combating the natural tendency of employees to accumulate and protect resources within company silos. 
   
   
   
  An invaluable resource for managers, executives, directors, and other business leaders, Boundless will also earn a place in the libraries of founders, entrepreneurs, and consultants who seek to create an enduring competitive advantage for themselves or their clients.

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  Sales Pitch - How to Craft a...

  April Dunford

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  Craft a sales pitch that dramatically outperforms an aimless feature walkthrough. 
  World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market. 
  Using a simple step-by-step method and compelling case stories, the author of Obviously Awesome guides you through a solid sales pitch structure that helps customers make confident buying decisions, while positioning you to clearly win in the market. In this book you will learn: 
  ● Why you need to be your prospect’s guide in the buying process 
  ● Why a sales pitch is a unique style of story designed to help your customer say “yes” with confidence 
  ● How “do nothing” is the most fearsome competitor you have 
  ● How and when qualification, discovery, and product demos fit into a sales pitch 
  ● How your positioning is reflected in a great sales narrative 
  ● Why your differentiated value is the star of the show 
  ● The eight components of a solid sales pitch 
  A successful sales pitch is more than a simple product walkthrough, a canned set of discovery questions, or a pushy sales monologue. This book will help you create a winning pitch that gets you better customers—and more of them.

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