The Interplay Of Virality And Customer Acquisition - Driving Efficient Scalable Growth
Publishing Cambridge Review
Casa editrice: Cambridge Review Publishing
Sinossi
THE INTERPLAY OF VIRALITY AND CUSTOMER ACQUISITION DRIVING EFFICIENT, SCALABLE GROWTH (ANALYTICS & DATA) WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING ABOUT THIS BOOK This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available. CONTENT: Embracing Data To Build A Better Startup Faster Beyond Vanity: Identifying Actionable Metrics For Growth The Engines Of Growth: Introducing Virality And Paid Acquisition Dissecting Virality: Inherent, Artificial, And Word-Of-Mouth Quantifying Virality: The Viral Coefficient And Cycle Time Understanding Customer Acquisition Cost (Cac) Components Customer Lifetime Value (Clv): The Long-Term Return On Acquisition The Golden Ratio: Optimizing Clv And Cac For Profitability Virality And Cac Across Business Models: E-Commerce And Saas Virality And Cac Across Business Models: Mobile Apps And Ugc Virality And Cac Across Business Models: Two-Sided Marketplaces The Virality Stage: Optimizing Organic User Acquisition The Revenue Stage: Fueling Growth With Strategic Acquisition Spend Predictive Power: Leading Indicators For Virality And Acquisition Setting Your Baseline: Industry Benchmarks For Virality And Cac
Disponibile da: 30/08/2025.
Lunghezza di stampa: 43 pagine.
