Wild Company - The Untold Story of Banana Republic

Patricia Ziegler, Mel Ziegler

Sinossi

In the tradition of Pour Your Heart Into It and How Starbucks Saved My Life, a surprising and inspiring memoir from the founders of Banana Republic.With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Re-imagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone. In a book that’s honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republic’s early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as “professional amateurs,” they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be “the best catalogue of all time.” A love story wrapped in a business adventure, Wild Company is a soulful, inspiring tale for readers determined to create their own destiny with a passion for life and work and fun.

Disponibile da: 02/10/2012.

Lunghezza di stampa: 226 pagine.

Altri libri che potrebbero interessarti

Fair Pay Fair Play - Aligning...

Robin A. Ferracone

Compensation at the Top will add original intellectual  capital to the issues of paying for performance and will bring the  alignment research alive with stories, experiences, and  perspectives from people who have dealt with these issues for  years. The book will feature an original data base, collected  for a 25 year period, that will quantify how much total  compensation is actually delivered to a CEO for a given level of  company performance, revenue size, and industry.   The  authors are developing this empirical data base across a broad  group of companies (i.e., the S&P 1500), representing the  Executive Labor Market (ELM), and will report the actual  realized pay for given levels of performance. As a result, all  constituencies evaluating executive pay will be able to determine,  on an analytically-grounded basis, whether pay actions, as well as  pay design, are appropriate. The book will also provide real  world stories, perspectives, and insights from thought leaders on  executive compensation.  Interviewees will include  compensation committee members, executives, academicians,  government leaders, and shareholder activists.

Mostra libro

Workplace Ethics - Mastering...

Paul Falcone

LEARN TO NAVIGATE COMPLEX EMPLOYEE MANAGEMENT ETHICAL CHALLENGES 
Paul Falcone, author of 101 Difficult Conversations to Have with Employees, teaches you the leadership principles that cultivate an ethical workplace and legally protect your company. 
Ethical challenges ranging from designing a diversity and inclusion strategy to creating a process for handling harassment allegations or establishing an employee discipline or termination process can overwhelm even senior leaders. This quick-guide walks you through these and many more critical ethical challenges you’ll face when managing a team and workplace. 
Workplace Ethics provides solutions for: 
 Facing common ethical challenges in the workplace and offers quick pointers to help you navigate those situations.Understanding The Sarbanes-Oxley Act of 2002 affects your team and meeting SOX obligations.Educating employees how they can foster an ethical work environment at any level.Identifying failing diversity and inclusion initiatives and how to fix them.Mastering the tools needed to ethically manage your team and legally protect the company. 
  
This quick-guide will help you cement your reputation as a selfless and emotionally intelligent leader who sets high expectations and achieves exceptional results.

Mostra libro

Content for Everyone - A...

Jeff Adams, Michele Lucchini

Content for Everyone is a must-read for creative entrepreneurs looking to improve the usability and accessibility of their website, email and social media content. 
With over a billion people living with some form of disability worldwide, it’s more important than ever to make sure your content is accessible. In this easy-to-follow practical guide, you’ll learn techniques to make your content more accessible, without needing any in-depth technical knowledge. From adding meaningful alternative text to images, to choosing colors with enough contrast for easy readability, to adding captions to your videos and more, Content for Everyone has everything you need to reach a wider audience and improve the user experience for everyone. 
Don’t miss out on the opportunity to improve your content and reach more people.

Mostra libro

Apple Story An: How iPhone Sold...

Can Akdeniz, IntroBooks Team

The secret to sales success is something that companies spend years searching for - it is the ultimate goal for any business. However, selling well enough to break even is quite a bit different than selling enough to put you in the record books. Apple Inc. has spent the past 15 years climbing to the top of the technology market, a spectacular rise that has been accelerated by more than 500 million iPhone sales in less than seven years. Apple's unique strategies to reach such unprecedented heights are included in this book and can act as valuable lessons for other companies to expand into the next echelon of success.

Mostra libro

Mortgage Tips - How to secure...

Clarissa

In this short audiobook you will learn the following:15 steps to financing your dream homeCan you finance a foreclosure?The biggest mistakes people make when getting a mortgageDo these things first before applying for a mortgageFirst-Time home owner programs you should know aboutHow does your credit affect your mortgage rateHow to get a mortgage even with bad creditWhat to look for in a mortgage lenderand much more.... 
If you are in the market or just want to learn more about mortgages and all the tips and tricks you need to help you with your future transaction, this audiobook has all you need in it and you won't have to sit through a 12 hour long audiobook to get the basics down. Pick up Mortgage Tips - How to secure your first mortgage successfully and be on your way to having the knowledge to make the right decisions! 
See you on the inside.

Mostra libro

The Real Estate Market Sucks Now...

Ken Beasley

The Real Estate Market Sucks, Now What? is so crucial to the current economic Real Estate crisis that the consumer must understand that help does exist. If you want to know how to save your home from foreclosure, how to invest in today's market, how to get lenders to modify your loan and alternative ways to buy/sell your home, then read The Real Estate Market Sucks, Now What?.

Mostra libro